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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 Sephora also failed to process people’s requests to opt out of their information being sold, Bonta’s office said. million in penalties for alleged violations involving its targeted-advertising practices.

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Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles

PRSay

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers. Illustration credit: golden sikorka ].

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Leveraging Data Analytics for Informed Investor Relations

Presspage

Picture this: your company is unveiling its quarterly earnings in a press release, and you’re unsure of how investors will react. In case of misunderstandings or concerns, you can quickly intervene, clarifying facts and maintaining accurate information flow. Takeaway Embracing data analytics in IR is a no-brainer.

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8 ways to protect your customers’ data privacy in your CX practices

Agility PR Solutions

Data privacy is a significant concern for businesses of all sizes. Companies must ensure that customer data is stored, accessed, and used securely to protect their customers’ personal information and comply with industry regulations.

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As privacy concerns increasingly lead to brand disengagement, marketers need solutions

Agility PR Solutions

Data privacy is no longer just a marketing outreach obstacle—it’s now a full-fledged business issue: new research reveals a whopping 84 percent of adults have decided against engaging with a company because it needed too much of their personal information—and three in five consumers have gone so far as to delete an app from their […].

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Why does your company’s website need a privacy policy?

Axia PR

Embed your website’s privacy policy with better SEO and SERP and get rewarded by Google. Most companies are inclined to focus on these gathered analytics of consumer behavior. While each web page has a different role to play, an integrated privacy policy could add an x-factor.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. PR supports demand generation.