Remove category industry-news
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Cybersecurity Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Often we work with trade journalists who cover highly technical categories and need commentary and background from specialized experts. . Dark Reading. Wired: Threat Level.

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Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

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PR Tips And Tricks For Landing Bylined Content

ImPRessions - Crenshaw Communications

And with a 24-hour news cycle, publications are always searching for fresh content. The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community. The post PR Tips And Tricks For Landing Bylined Content appeared first on Crenshaw Communications.

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6 Ways To Generate PR When You Have No News

ImPRessions - Crenshaw Communications

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. One way to be in the public (or industry) conversation is to start it — with relevant content. Make news with opinion or behavior surveys.

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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

It’s also a bonus when a nimble team opts to jump on a breaking news story with their own comment, point-of-view, or real-time marketing push. Some of today’s largest business categories started out as niches. They’re part of the community. That translates into faster and better outcomes for the investment.

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Changing Relations with Business and Media: Summaries to 3 Studies for Communicators

Sword and the Script

Some of the story angles they are looking for this year include: 46% said, “new angles for COVID-19 coverage.”. 37% said, “‘feel good’” stories on how companies and communities are helping others. 32% said, “how companies and communities are getting back to normal.”. The New York Times 74%. Industry Dive 72%.

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