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Is technology killing employee communications?

Communications Conversations

Two-fifths (42 percent) report missing critical information necessary to do their job caused by ineffective communication tools, with nearly half saying this was at least a weekly frustration. I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology.

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What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves. We like to think our devotion is reciprocated as well.

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The main challenges for communications teams

Presspage

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. The communications team is using tools originally meant for marketers.

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7 PR Tips For Nailing A Media Interview

ImPRessions - Crenshaw Communications

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. In technology PR, it can be challenging to explain technical issues or products to a general audience. Match your language to your audience.

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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

It’s already happening in many sectors from analysing millions of legal documents to detecting financial fraud. It is also creating opportunities for practitioners to help organisations communicate about AI and its impact on society. In the public relations sector AI is transforming media and workflow.

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Why a business case may be the missing key to securing your PR budget

Onclusive

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand. What is a business case?

Resources 195
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5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. That would be an overall boon to communicators and bring welcome stability to the sector.

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