ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. The post A Day in the Life Of A Tech PR Executive appeared first on Crenshaw Communications.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. In technology PR, it can be challenging to explain technical issues or products to a general audience. Match your language to your audience.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. The post A Day in the Life Of A Tech PR Executive appeared first on Crenshaw Communications.

Product Launch 321

Product Launch Meeting Report Technology 321

Presspage

NOVEMBER 1, 2023

This article aims to provide my perspective on the considerations of using generative AI in corporate communications. If generative AI is used as a primary tool for creating the content output of corporate communication, these aspects are not guarded by the model. This is not the case.

Corporate 88

Corporate Communications Training Data 88

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand. What is a business case?

Resources 195

Resources Technology Data Tools 195

Onclusive

OCTOBER 19, 2021

Put all of the information you’ve gathered so far into a written business case document. The purpose of the business case is communication. Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. Sara Eberle.

How To 396

How To Measurement Data Writing 396

Newsfile

NOVEMBER 28, 2023

Compile Supplementary Financial Information : Collect other important documents affecting your financial reporting. Create a Data Checklist : Develop a checklist of all necessary financial data and documents. Then, organize all of your documents by category. For example, gather loans, lease agreements or investment reports.

Financial 110

Financial Software System Data 110

PRSay

APRIL 9, 2024

Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. In late 2023, PRSA convened a group of nearly two dozen communications executives, journalists, and academics to discuss misinformation and disinformation. They’re doing communications better than we do.

Education 94

Education Resources Interviews Study 94

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. However, to make a lengthy document more digestible for journalists, boiling the findings and content down into a short release may be the way to go. That’s why podcasts should be on every media pitch list.

Case Study 390

Case Study B2B Study Interviews 390

Stephen Waddington

OCTOBER 18, 2018

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation.

Tools 203

Tools Web Banking Wikipedia 203

Onclusive

FEBRUARY 2, 2022

Using data and technology can help you make pitching even more targeted and precise. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection. What is going to be useful, interesting or exciting to them? Which key facts or data points are important? local time.

Pitching 195

Pitching Data Technology Storytelling 195

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 173

Reddit Software B2B Technology 173

ImPRessions - Crenshaw Communications

JULY 26, 2022

Lean into communication with colleagues . Since in-person interaction is diminished, it’s important to lean into communication with colleagues to ensure that everyone is in sync on tasks and the work is getting done. Invest in the best technology, leading with Wi-Fi . Pro tip: research Wi-Fi speeds before you travel.

How To 309

How To Meeting Travel Employee 309

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. That would be an overall boon to communicators and bring welcome stability to the sector.

Trends 182

Trends Privacy Technology Data 182

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. The communications team is using tools originally meant for marketers.

Communications 78

Communications Measurement Tools Enterprise 78

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. It is effective pulling out the key messages and topics from a document.

Tools 98

Tools Writing Pitching Web 98

ImPRessions - Crenshaw Communications

MAY 2, 2023

Those who work in PR, communications and media are especially concerned. Input text-to-video technology – artificial intelligence that creates videos automatically from written or typed text. Natural language processing technology enables dynamic and visually appealing videos that can capture the audience’s attention.

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

MARCH 31, 2020

It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. Communication was a concern— what if I got stuck on something and it was more difficult to explain the problem remotely versus in-person? For me, they’ve changed even more.

Policies 250

Policies Mobile Agency Google 250

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Gather the information. Analyze the data you’ve collected. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Wadds Inc.

MARCH 2, 2023

Lee would have no problems recognising the modern version of his original document. Almost 20 years ago technology writer Tom Foremski wrote a polemic against the press release. If your public relations activity starts with a 600-word document you’re almost certainly starting from the wrong place.

Engineering 98

Engineering Television Travel Financial 98

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them. P.S.- Are you following the Crenshaw Communications Instagram account? Tell customer stories.

Instagram 333

Instagram B2B B2C Case Study 333

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! This is a living document, so don’t forget to update prodigiously. Use the technology we all have access to.

Agency 64

Agency Technology Meeting Software 64

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

wiredPRworks

FEBRUARY 12, 2018

Did you know Abraham Lincoln was the first technology president ? While there’s lots of talk about our new president being the first to bring technology into White House communications, maybe this reference really belongs to President Obama’s role model, Abraham Lincoln. Today is Abraham Lincoln’s 209th birthday.

Technology 51

Technology Newspapers Corporate Course 51

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

MAY 5, 2022

As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. Using Google Drive is a huge help in staying organized because there is no need to dig through documents. Keep an open mind .

How To 301

How To Writing Tools Energy 301

Wadds Inc.

OCTOBER 12, 2023

New technologies become embedded into workflow over time. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. This application uses AI to produce the first draft of documents and generate multiple content formats.

Publicity 105

Publicity Tools Exercises Ethics 105

Melissa Agnes

JUNE 28, 2015

In her experience, one of the things she sees far too often is people rushing in with the best of intentions for helping, but too often forgetting to first take the time to speak with the communities to get their take on things, their needs and preferred means of communication. Documents mentioned in podcast.

Community 140

Community Crisis Communications Crisis Management 140

Stephen Waddington

SEPTEMBER 25, 2019

The thirteenth edition of the European Communication Monitor examines the challenges facing modern communicators. The European Communication Monitor (ECM) 2019 explores trust in the public relations profession and organisational advocacy. The survey polled 2,689 communication professionals in 46 countries.

Report 84

Report Communications Study Survey 84

ImPRessions - Crenshaw Communications

MARCH 30, 2020

It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. Communication was a concern— what if I got stuck on something and it was more difficult to explain the problem remotely versus in-person? appeared first on Crenshaw Communications.

Policies 156

Policies Mobile Agency Google 156

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Responsibilities. Requirements.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Responsibilities. Requirements.

Software 150

Software Measurement Analytics Data 150

Stephen Waddington

AUGUST 13, 2019

It’s already happening in many sectors from analysing millions of legal documents to detecting financial fraud. It is also creating opportunities for practitioners to help organisations communicate about AI and its impact on society. In the public relations sector AI is transforming media and workflow.

Internal 84

Internal International Ethics Communications 84

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. And PR is one of them.”

Pitching 66

Pitching LinkedIn Technology Engineering 66

Bianchi Biz Blog

AUGUST 3, 2023

Defining the scope of permitted use and outlining guidelines should align with the approach taken for other company-provided IT tools and communication platforms. Others may want to allow the use of AI tools to draft documents, content and communication. This policy is effective as of [Date].

Automotive 78

Automotive Policies Employee Corporate 78

Onclusive

SEPTEMBER 23, 2019

Define and document key project metrics such as milestones, delivery dates, action items, risks, and keep information evergreen. . Act as a liaison between cross functional stakeholders, departments, or collaborators providing status reports and ensuring effective flow of communication between groups .

Engineering 150

Engineering Enterprise Construction Software 150

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

Nailing the interview, however, isn’t always easy, especially when it comes to technology PR opportunities. Yet it’s better for the executive to pause as he or she shares information, particularly when it comes to technology stories. I’ll chime in to communicate a key message or theme, to clarify a point, or to share background.

Interviews 251

Interviews Media Television Media Training 251