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Is technology killing employee communications?

Communications Conversations

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. Internal social media tools (Yammer). Internal screens. There’s too much technology. Constant dings.

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What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves. We like to think our devotion is reciprocated as well.


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7 PR Tips For Nailing A Media Interview

ImPRessions - Crenshaw Communications

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. In technology PR, it can be challenging to explain technical issues or products to a general audience. Match your language to your audience.

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Why a business case may be the missing key to securing your PR budget


A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. Improved technology is on the wish list, as well. Using data & technology to support your business case. What is a business case?

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5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. They also offer lots of opportunity for tech PR teams. Privacy concerns drive open source cloud.

Trends 182
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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

It’s already happening in many sectors from analysing millions of legal documents to detecting financial fraud. The Centre for Data Ethics and Innovation provides independent, expert advice on AI and data-driven technologies. AI represents a significant growth opportunity for the UK. It is set to transform how we live and work.

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CMO spending on paid media soars at the expense of talent, tech and agencies

Sword and the Script

You can see the spike in paid media is coming at the expense of in-house talent, marketing technology and outside help. There’s headcount pressure so they can’t hire internally. First, this same survey shows that CMOs have cut back on technology procurement. Yet, I find this to be an odd conclusion for several reasons.

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