Flack's Revenge

JULY 11, 2018

More than just selling laundry detergent, the presentation is about emotion, story arc, and transformative life experience. GE’s mantra: “We Bring Good things to Life.” They can be as small as a fresh approach to a pitch, and as large as reinventing a product category, or pioneering a new one. Apple’s “Think Different.”

Insurance 204

Insurance Insurance Advertising Advertising 204

Mindful Marketing

OCTOBER 4, 2023

How might marketing, the banner carrier for image-building, inform the current debate of what people wear at work? Still, what do a couple of guys wearing shorts and sunglasses to work have to do with marketing? It's working!” Attire often reflects expectations for the level of quality of work.

Policies 98

Policies Sports Interviews Case Study 98

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. But there are also initiatives that simply come too early in the life of a brand or company.

How To 257

How To Interviews Measurement Storytelling 257

NewsWhip

MARCH 24, 2021

Thirty days later, unimpressed by the sustainability-related goals previously espoused by major corporations, nearly 8 million people left home, school, and even work to take to the streets and demand action for climate change. The onset of the coronavirus pandemic made climate change a lower priority. What’s ahead for brands.

Chemicals 148

Chemicals Retail Facebook Local 148

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. The Muse addresses all aspects of work and career life. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Verification and fact checking will be crucial, and it’s something we’re also working on here at NewsWhip. And that’s the key point.

Trends 78

Trends Social Media Community Viral 78

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Is the story so completely visual that even the most capable host will have trouble bringing it to life in a podcast? They work best for offbeat stories, interviews with interesting personalities or topics, or little-explored subjects that benefit from detailed exploration. Can you “see” the story on the radio?

Pitching 159

Pitching Radio Training Interviews 159

Solo PR Pro

MARCH 29, 2022

For you to get the most life out of your business, you must ensure that all the parts stay in tip-top shape, and for Solo PR Pros, that means investing in your professional development. If you are not sure where to start in an unfamiliar area, ask for recommendations from your colleagues, or those that work in the field. Pull a thread.

Conference 80

Conference Reddit Local Course 80

Polaris

DECEMBER 30, 2014

Whether you work for a large or small company, this debate is important for your brand. Users can group the images (called “pins”) together on “boards” that have specific topics or themes. After taking photos, users then add filters, which give pizzazz to everyday photos and transform them into works of art. She’s not alone.

Pinterest 196

Pinterest Instagram Brand Branding 196

NewsWhip

OCTOBER 26, 2021

I grew up loving the parks and wanting to work there from a young age, and that’s how I found out about the Disney College Program. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

ImPRessions - Crenshaw Communications

JULY 25, 2017

The SNEB works with schools and is dedicated to promoting effective nutrition education and healthy behavior. We worked closely with SNEB leaders to make sure our messaging about healthy snacks for children hewed as closely to theirs as possible. That’s a true PR vision come to life. Share and share alike. .

Education 136

Education Leadership Agency Instagram 136

Scott Public Relations

APRIL 2, 2020

They are also likely to fall into the “underemployed” segment, as they are just starting their careers and working life; this group is also less likely to vote. Young people in the study: Consume significant media, but news is not a primary category in that consumption. Start talking about issues that are important to them.

Insurance 71

Insurance Insurance Healthcare Technology 71

Bianchi Biz Blog

SEPTEMBER 26, 2022

That last category is especially close to my heart because it underscores the reason we exist: To connect women, by far the largest purchaser of cars, to one of the most expensive and important purchases they make. I live in Austin, TX, a recent relocation after raising my family in Greenwich, CT and working in New York.

Meeting 74

Meeting Automotive Media Journalism 74

ImPRessions - Crenshaw Communications

JULY 18, 2017

Craft surveys that will work hard for you. Professionals will also work with you to create the most economic survey, and importantly, help you understand the data once it’s been collected. To that end, one of the best ways to hit a survey home run is to link the topic to something newsworthy. Always begin at the end. .

Survey 136

Survey How To Construction Data 136

5W PR

JULY 9, 2019

Sustainability has become a hot topic amongst consumer culture, with almost half of US consumers saying they would “definitely” or “probably” change their habits to reduce their impact on the environment. Products in this category include vegan-friendly footwear, menstrual cups, and reusable drinking straws. Conscious Shoppers.

Marketing 79

Marketing Travel Healthcare Fashion 79

Communications Conversations

JANUARY 4, 2022

I couldn’t have completed the class without Betsy’s help and her plan, but it was a big learning curve for me and a lot of work. 2 – I started work with four new clients! The topic: Writing for social and digital. So, this was a big chunk of work. I assisted Ecolab with Instagram content. Fun challenge!

Meeting 60

Meeting Groups Social Media LinkedIn 60

Cision

JUNE 6, 2017

Let’s separate out three different types of online influencer and then look at the business benefits of putting an influencer “listening” strategy to work for you. Influence” tends to be jammed into one big category when in fact, it’s nuanced. Three Types of Influencers. And the cost? Benefits of Borrowed Trust.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

JULY 9, 2020

Not to mention, the platform has four key easy-to-use components, including: Discovery: Browse trending topics, questions, and keywords to generate ideas that guide your content strategy. So no longer do you have to guess what will work. A list of important topics mentioned across sources. Relevant snippets for each topic.

Google 90

Google SEO Trends Content Marketing 90

Bianchi Biz Blog

OCTOBER 19, 2023

Transportation and mobility are among the top technology categories at the event, with the Las Vegas Convention Center (LVCC) West Hall completely filled with the latest vehicle technology exhibits and the nearby West Plaza to be brimming with autonomous driving and ADAS demonstrations from some of the world’s leading mobility technology suppliers.

Automotive 87

Automotive Mobile Software Technology 87

Contently - Strategy

JULY 28, 2021

CarMax tackled these challenges by working collaboratively across teams. The team takes an art-and-science approach to bring that content to life. SEO insights help CarMax figure out what models and categories to zero in on, then editors figure out the unique approach the company can take. ” It’s working.

SEO 103

SEO Automotive YouTube Video 103

Karen Freberg

JANUARY 18, 2021

So, how can we use Clubhouse strategically for our work? Yet, like all things in life, we have to have a balanced perspective. In addition, it’s important to note there are three categories for group type: public, social (everyone you follow can join in the group), and private. Here are some of my ideas.

Groups 96

Groups Social Media Ethics Meeting 96

Reputation Specialist Michael Toebe

MARCH 3, 2022

Claire Mom This is unquestionably a very sensitive topic to discuss because it’s one thick with immorality and deeply painful for victims of sexual assault to feel doubted or hear their pleas rejected. Here’s how we got to this subject: I have buttons set up on my browser for certain topics of interest within my profession.

System 52

System Reputation Financial Writing 52

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. This feature allows users to filter and find media contacts based on criteria such as location, media type, topics, and specific interests. The topics are displayed by industry. The appropriately named Hunter.io

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. This feature allows users to filter and find media contacts based on criteria such as location, media type, topics, and specific interests. The topics are displayed by industry. The appropriately named Hunter.io

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 3, 2021

So, whether you’re completely new to the industry or are simply looking to learn more about what’s working and what the future of Digital PR looks like, I’ve tried to ensure there’s something for everyone here. It works exceptionally well when run alongside other efforts such as technical SEO and content optimisation. Cosmopolitan.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. Perhaps this is frequency bias at work, but I thought I should check it out. “The Kelp focuses on reputation analysis in sectors like health care, life sciences, aerospace and defense. That’s good work right there, Propel. Terms were not disclosed.”. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

NewsWhip

JUNE 2, 2021

Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. It notes any story’s source, category, author, topic, and other characteristics, which are used in our database and models. How Do Predictive Alerts work?

Media 88

Media Data Reddit Crisis 88

ReimaginePR

JULY 11, 2016

Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. For example, let’s say you’re putting together a calendar for your business as a life coach. On top of blog posts, content marketing also encompasses: Newsletters.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Katie Paine's Measurement Blog

JANUARY 27, 2023

During the past few months we’ve analyzed hundreds of posts, tweets, and other content to determine what type of content works best. And naturally, the definition of “works best” depends on your goals and priorities. Back in the day I was constantly being quoted in USA Today on a variety of topics. Everyone else is boring.”

Communications 40

Communications Measurement Employee Course 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Any successful PR person knows how vital it is to be on top of “what’s hot and what’s not,” and life in a 24/7 news cycle means that list changes and morphs on a dime. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. Do work backward. Feeling creative?

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

MAY 26, 2016

Beyond content, employees that buy in to your brand’s purpose and vision will likely work harder and remain at your company longer. Make a list of what’s working and what’s not. Specific features to examine include page design, main content categories, primary calls-to-action (CTA), subscriber options, featured articles, etc.

Blogging 51

Blogging Brand Branding How To 51

Barokas

DECEMBER 22, 2017

Working in PR, I love the thrill of the media relations chase. But after working with a boutique hotel, a consumer pet tech company and a private car club facility, I’ve fully embraced the power of social media stars. Check out the possible reach in your target industry, especially if it’s a niche category. Social Influencers.

Media 60

Media Hotels Social Media YouTube 60

Karen Freberg

MARCH 31, 2022

As discussed in class, we need to be aware of when to interject ourselves into the conversation, when to reach out, and how to best position ourselves with a trending topic (if we partake in it or not). Being able to learn from what works in a campaign and project (and what happens when things do not go well) is a great teacher.

Social Media 85

Social Media Industry Film Viral 85

OnePitch

JANUARY 11, 2024

Accuracy: Do The Research Before contacting a journalist, thoroughly research them and their work. I can't say yes to your pitch if I don't know if they're working on the exact same story with another writer or another publicist. It's crucial to align your product pitch with the journalist’s beat before hitting that 'send' button.

Pitching 94

Pitching Consumer Trends Viral 94

Ethical Voices

OCTOBER 17, 2022

I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications. And I had the privilege to work for Mike Bloomberg and Peter Grower, the chairman, on some of their coms and activities before founding Integral, just shy of five years ago. Let’s talk about that.

Ethics 78

Ethics Employee Communications System 78

Prohibition

MARCH 16, 2020

Showcasing the very best of family life and the joys of parenthood, Jem is a Leeds family blogger whose feed looks at everyday life with her daughter Briar Rose, as well as family trips, milestones and adventures. She shares tips and advice on various topics associated with being a parent. Hannah Briggs (hannah_briggs).

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Showcasing the very best of family life and the joys of parenthood, Jem is a Leeds family blogger whose feed looks at everyday life with her daughter Briar Rose, as well as family trips, milestones and adventures. She shares tips and advice on various topics associated with being a parent. Hannah Briggs (hannah_briggs).

Fashion 62

Fashion Instagram Travel Trends 62