Shift Communications

NOVEMBER 16, 2018

To start thinking about the broad categories of earned media today, let’s go back to basics. The purpose of all marketing is to transform those crowds of mildly curious folks into deeply interested folks , people who want to engage you, people who want to do business with you. Marketing-focused Media.

Media 74

Media Airlines Agency Marketing 74

PR in High Definition

FEBRUARY 28, 2019

Showpad was founded in Belgium in 2011 and its platform supports sales and marketing teams in working together more efficiently and selling more successfully. Its cloud-based content system enhances sales enablement, enabling the sharing of interactive sales and marketing content as well as sales training and coaching.

Communications 74

Communications System Training Data 74

Agility PR Solutions

JULY 25, 2021

You should identify your target audience, sort them under different categories, and give a personalized solution. The post 7 ways to get your brand noticed with a marketing agency appeared first on Agility PR Solutions. Getting your brand noticed can look like a daunting task if you don’t have a clear […].

Agency 187

Agency Brand Branding Marketing 187

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

The Digiday Technology Awards recognize the technology modernizing media and marketing. It includes several categories, including Best Attribution Tool, Best Sustainable Ad Tech Platform, and this year’s most entered category, Best AI Tool.

Communications 156

Communications Enterprise Sports Technology 156

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Drive differentiation – or establish a new category. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Shift Communications

JANUARY 24, 2024

In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?” Here are our takeaways of the key strategies Stanley implemented to overtake the hydration market. The key : Stanley’s willingness to reinvent as a brand and appeal to a new customer segment.

Consumer 78

Consumer Strategy Marketing Viral 78

Sword and the Script

APRIL 27, 2021

And it’s not instructive for setting priorities in marketing. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Because when marketing invests invest time and budget into owned media, you are building two assets.

B2B 148

B2B Marketing Content Marketing Course 148

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 166

Consumer Brand Branding Marketing 166

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. In that case, the right PR team can help.

Banking 327

Banking Financial Employee Technology 327

Agility PR Solutions

AUGUST 13, 2020

Influencer marketing has been an important part of most brands’ advertising efforts for some time now, from small niche brands to well-known, long-standing ones. While marketing with influencers can take many different forms, such efforts fall into two general categories—long-term partnerships and one-off sponsored posts.

Marketing 148

Marketing Advertising Advertising Brand 148

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening. Instead, the revenue was the result of a combination of efforts across sales, marketing and other departmental functions that included a blog. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security. Understanding key terms can help ease the transition for those new to the category.

Conference 319

Conference Privacy Leadership Data 319

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. No category was left untouched. This retrospective examination could offer key learnings for those in the field.

Film 129

Film Marketing Sports Hotels 129

Ronn Torossian

SEPTEMBER 14, 2021

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more.

Social Media 259

Social Media Media Small Business Strategy 259

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences. B2B Sales & Marketing Exchange (August, Boston).

Conference 304

Conference B2B Content Marketing Case Study 304

PRSay

NOVEMBER 20, 2020

trillion Hispanic market is the largest ethnic market in the United States, and has risen by 212 percent, or $500 billion, since 2000. The Hispanic population has enormous potential for marketers, but how can we reach them effectively? Hispanic market in both Spanish and English. Hispanic population is projected at 62.3

Marketing 182

Marketing Airlines Groups Community 182

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Agility PR Solutions

SEPTEMBER 27, 2022

Fashion and apparel was by far the most popular category for online […]. The post Brands must keep pace with factors driving consumer behavior—key marketing insights appeared first on Agility PR Solutions.

Apparel 85

Apparel Consumer Fashion Brand 85

5W PR

SEPTEMBER 28, 2023

The return of experiential marketing is a happy one as experiences are crucial to the bottom line for certain industries. There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. What does this tell us?

Marketing 78

Marketing Education Consumer Social Media 78

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

It made a last-ditch effort to sell to the library market instead – a move that was successful enough to offer a bridge to its ultimate digital strategy. “What do people not understand about your job/business/category?” The software can make a huge difference in revenue, yet the category is narrow. Be curious.

How To 310

How To Transportation Software Employee 310

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Global Marketing Strategy, IFAW. A close second for the category, 88% of Onclusive’s customers are highly satisfied with our enterprise-caliber social listening capabilities.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 295

Leadership Industry Conference Trade Shows 295

Agility PR Solutions

JANUARY 10, 2024

As the Financial Communications Society (FCS) prepares to celebrate our 30th annual FCS Portfolio Awards, a retrospective of how the financial industry’s marketing and communications efforts have evolved over three decades seems in order.

Financial 106

Financial Communications Marketing Publicity 106

Agility PR Solutions

JUNE 8, 2020

We’re used to business targeting models that fall into either the B2B or B2C category, but new research from Ware2Go finds that today’s “new normal” has precipitated an acceleration in online shopping, presenting a brand new supply chain landscape for merchants.

B2C 110

B2C Marketing B2B Company 110

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. A B2B tech company should submit for in categories wherever their excellence lies. Most award programs have individual categories like the CEO of the Year or Rising Star for earlier career superstars.

B2B 295

B2B Industry Company Case Study 295

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. This boxes your approach to content marketing into a corner and removes options. The point of content marketing is to carve out a separate space that functions as a distinct media or trade publication.

Content Marketing 124

Content Marketing Marketing How To Leadership 124

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. Among the leading competitors are Body Armor, Powerade, PRIME, and Electrolit.

Brand 85

Brand Branding Sports Chemicals 85

Onclusive

AUGUST 3, 2021

Is your brand a startup or a new entrant that needs to establish itself in the marketplace, or is it focused on growing its market share in a mature market? For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370

Brand Branding Media Measurement 370

5W PR

NOVEMBER 29, 2021

Key messages are an extremely important category of information that a company wants its target audience to hear, understand and remember. Key marketing messages should have certain traits, as enumerated below. When a key marketing message reassures customers, it conveys comfort. Reassuring Consumers. Meaningful.

Marketing 88

Marketing Insurance Insurance Mobile 88

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2022

Most marketers know just how huge the sponsorship category is, but many find current data about sports, entertainment, and other types of sponsorships hard to come by. That’s where Sponsor United comes in.

Sports 156

Sports Software Analytics Data 156

Flack's Revenge

OCTOBER 21, 2021

The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As They are miscategorizing us (or there is no category) – what to do? It gets down to creating and owning a category. Three great episodes in, I guess it is about time.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As They are miscategorizing us (or there is no category) – what to do? It gets down to creating and owning a category. Three great episodes in, I guess it is about time.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. Here, the clock turns not for an individual company – but for categories (true, one company might be the driving force in a new “bucket,” but there will inevitably be competitors). Here’s how pros deal with it.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Sword and the Script

AUGUST 31, 2021

High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details. Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. High-Performing Marketers Do the Details Differently.

Survey 134

Survey Marketing Groups Measurement 134