Ronn Torossian
APRIL 26, 2021
To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones.
Ronn Torossian
DECEMBER 10, 2022
Most people wouldn’t find too many similarities between content marketing and public relations, however, that’s not always the case. The post Content Marketing and Public Relations appeared first on.
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Ronn Torossian
MARCH 28, 2022
Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing. The post Personalizing Content Marketing Efforts appeared first on.
Ronn Torossian
FEBRUARY 15, 2021
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.
Ronn Torossian
FEBRUARY 18, 2022
Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints. To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns.
Contently - Strategy
SEPTEMBER 13, 2022
The content marketing landscape is changing… and fast. With thousands of MarTech tools on the market, it’s difficult to keep up with the content marketing technology needed to strategize, create, optimize, and measure content.
Ronn Torossian
OCTOBER 20, 2020
Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. COVID-19 has cast a huge shadow on content marketing strategies for CMOs planning strategies for […].
Sword and the Script
NOVEMBER 29, 2022
3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. But it is NOT content marketing. At least not in my understanding of content marketing.
Onclusive
JUNE 23, 2015
PR Education Ann Handley content creation content marketing content marketing strategy earned media media relations owned media PR public relations spiderwebCan you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering. Every part of the web is connected, making it both complex and powerful. If any […].
Contently - Strategy
DECEMBER 22, 2022
When it comes to content strategy, the end of a fiscal year is the perfect time to assess what you want to change. Is your content speaking to the right people? Only slightly more than half of organizations have a content marketing strategy.
Ronn Torossian
JANUARY 11, 2022
Content marketing is an ever-changing industry that’s not likely going to be slowing down anytime soon, which is why companies are constantly adapting to the industry’s constant disruptions. The post Less is More in Content Marketing appeared first on.
Ronn Torossian
JULY 7, 2021
These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts from everything else. Content Marketing Strategy The first step in creating and […].
HMA Public Relations
AUGUST 4, 2022
By focusing on a few key metrics, you can take your content marketing strategy to the next level and create more value for your business. Public Relations content marketing Marketing metrics
Agility PR Solutions
MARCH 31, 2022
Want to learn about agile content marketing? In a dynamic marketing environment, it all depends on whether or not your marketing solutions can stand the test of time. You need evergreen content and marketing strategies that constantly work to produce results.
Agility PR Solutions
FEBRUARY 1, 2023
Content marketing is a powerful tool for startups looking to establish their brand, attract customers, and drive sales. Here are seven tips to help your startup succeed with content marketing: 1.
Agility PR Solutions
AUGUST 24, 2022
Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. The purpose of both public relations and content marketing is to generate a compelling […]. Analysis Public Relations content
Agility PR Solutions
JUNE 23, 2022
Gone are the days when marketers used aggressive selling techniques to push their products on customers. That’s where content marketing fits into […]. The post 6 often-overlooked content marketing mistakes appeared first on Agility PR Solutions.
PR Daily
JULY 29, 2019
Consider these content essentials. No one is perfect, but the following five practices could be digging a grave for your content strategy. The point of content marketing is to earn the trust of your readers. Avoid using language in your content that encourages your readers to buy something from you right then and there. Are the keywords you’re using beneficial for the content, or are they a way of trying to climb the search engine ranks?
Contently - Strategy
JULY 7, 2022
B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Content Marketing Strategy
PR Daily
JANUARY 18, 2023
The post Announcing PR Daily’s 2022 Content Marketing Awards winners appeared first on PR Daily. Congratulations to these winners! Read about their winning work. PR Daily Awards
Business Wire
NOVEMBER 4, 2019
education public relations marketingThe public relations industry has always been a text-based business.
PR 20/20
JANUARY 19, 2023
If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. smart content ). Email marketing.
ImPRessions - Crenshaw Communications
NOVEMBER 9, 2021
In B2B PR , earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Marketing content should be a key component in our ideation processes — especially during quiet periods. .
PR Daily
NOVEMBER 29, 2021
Are you struggling to pump out plenty of quality content? Here are some content marketing secrets to help you punch out projects without fading. What do successful content marketers know that others don’t? How do they combat content creation burnout?
PR Daily
OCTOBER 27, 2022
PR Daily is proud to announce its finalists in our 2022 Content Marketing Awards. The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Content Marketing Assets.
PR Daily
FEBRUARY 12, 2021
PR and content marketing have one main thing in common: They help your company get in front of your target audience to tell stories that drive credibility and awareness. Good content can fuel PR opportunities on its own, and you’ve probably already got a lot of good content.
Agility PR Solutions
SEPTEMBER 16, 2022
It’s no secret that SEO and content marketing are two of the most important aspects of online marketing. Many people think that SEO is all about cramming as many keywords into your content as possible and that content marketing is about […].
Agility PR Solutions
APRIL 25, 2022
The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. The post 3 tips for using data to improve content marketing appeared first on Agility PR Solutions.
PR Daily
OCTOBER 1, 2021
This is where content marketing comes into play. As potential employees begin seeking work again, businesses can tap into their PR and marketing teams to incorporate content into their recruitment strategies and position their companies in front of the right talent at the right time.
Contently - Strategy
JULY 27, 2020
Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. Content Strategy.
ReimaginePR
APRIL 30, 2016
Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Sadly, as content marketers we don’t have ghostly voices telling us what to do. You need a Content Marketing Plan. Subscribe here to get your free Content Marketing Plan checklist!
Contently - Strategy
OCTOBER 20, 2021
The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. How to Measure Content ROI in 10 Steps.
Agility PR Solutions
AUGUST 21, 2022
In this brave new world, content marketing is more important for businesses than […]. The post Content marketing in the metaverse: How does it work? Analysis Public Relations contentWe’re living in the dawn of the age of the metaverse.
Sword and the Script
NOVEMBER 17, 2020
One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example.
Agility PR Solutions
MARCH 19, 2023
With SEO such a big part of communications strategy, how are marketers planning to invest in the strategy in 2023? And how will this impact content marketing? Public Relations content
Agility PR Solutions
NOVEMBER 22, 2021
Content marketing is a great approach for building a relationship with a target audience. The post 8 ways to humanize your content marketing strategy appeared first on Agility PR Solutions. Analysis Public Relations content
PR Daily
DECEMBER 20, 2019
Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Creating snappy content and posting it consistently are only two aspects of a broader content marketing process.
Onclusive
FEBRUARY 16, 2021
In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. The post SMG Connects the Dots Between Content Marketing and Business Outcomes appeared first on Onclusive.
Deirdre Breakenridge
FEBRUARY 23, 2015
Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. So show them how content feeds the sales and marketing machine.
Contently - Strategy
NOVEMBER 3, 2021
This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. “What separates excellent content marketing from the mediocre, in part, is care and attention to detail.
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