Top Entrepreneur Podcasts PR Agencies Should Know

ImPRessions - Crenshaw Communications

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. How I Built This” is a weekly podcast that offers insights about the most successful people in the world, with a focus on marketing and business.

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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As a PR agency team , we also have a lot to be thankful for at our firm. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. .

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. A great example was a French company we worked with that was launching their competitive pricing tool in the US market.

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A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. Traditional ad agencies like the one where I worked have been badly disrupted.

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A Strategy for Content Marketing

Ronn Torossian

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones.

Evolution of Influencer Marketing Campaigns

Ronn Torossian

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].

Agencies not responding to the technology needs of marketers

Agility PR Solutions

The post Agencies not responding to the technology needs of marketers appeared first on Agility PR Solutions. Marketing Public Relations marketing

Taking on the PR Agency Haters

Flack's Revenge

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points). The Marketing Guru.

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Problem Solving Skills for Marketing Managers

Ronn Torossian

While some people might think that marketing managers have nothing to do with problem-solving, that’s not quite the case. For marketing managers, one of the essential tasks is solving problems without having all of the necessary information.

Neologisms in Marketing 

Ronn Torossian

Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee. For marketing, neologisms are often wordplay centered around a brand name. Words have always been a crucial component of effective marketing.

Are you one of the top PR, Marketing or Digital Agencies?

PR Daily

Enter PR Daily’s Top Agencies Awards by next Wednesday, Nov. 3, to earn recognition as one of the top communications agencies. The post Are you one of the top PR, Marketing or Digital Agencies? appeared first on PR Daily

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Influencer Marketing Tactics for Success

Ronn Torossian

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. That’s what’s made influencer marketing an especially popular […].

Digital Marketing Basics

Ronn Torossian

Marketing efforts are all about being available digitally to the potential consumers in the target audience, especially in the places where new clients […]. The post Digital Marketing Basics appeared first on.

The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on. Brand PR Business 5WPR CEO Insights MARKETING PR Agency PR Firm Strategy

Marketing Agencies Can Help Grow Any Business

Ronn Torossian

Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. No matter what demographic a business is marketing to, having a strong presence online and an effective marketing strategy is highly important. […]. The post Marketing Agencies Can Help Grow Any Business appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Public Relations Agencies and Public Opinion

Ronn Torossian

Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. The post Public Relations Agencies and Public Opinion appeared first on. Business PR Agency PR Inspiration Ronn Torossian 5WPR CEO Insights MARKETING PR Firm Pubilc Relations StrategyDay-to-day decisions on products and services bought are closely linked to efforts of public relations.

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Lockdown boom for agency startups - Wadds Inc. report

Stephen Waddington

COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. COVID-19 UK PR Agency Startup report. agency

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10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At a prior agency we had a nifty client selling proposition known as the 10/10/10 guarantee.

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6 ways the student-run agency prepares future PR pros

PR Daily

The director of public relations for TCU’s student-led Roxo Agency shares how the experience is preparing her and her peers for a dynamic career. After more than a year with Roxo Agency at Texas Christian University, I have never been more excited for post-graduation life.

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Fintech Marketing Campaign Strategies

Ronn Torossian

The post Fintech Marketing Campaign Strategies appeared first on. Business PR AgencyThe fintech industry has been increasing in popularity, and according to recent reports, there are over 5000 startups in the field in the US alone, with the figures continuing to grow.

7 ways to get your brand noticed with a marketing agency

Agility PR Solutions

The post 7 ways to get your brand noticed with a marketing agency appeared first on Agility PR Solutions. As a brand, you should focus on your customers’ pain points and provide a solution that solves the exact problems that they face.

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ICO Public Relations: PR Agency Strategy for Initial Coin Offerings

Ronn Torossian

The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on. Brand PR Business Featured Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Firm Pubilc Relations StrategyThere are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations.

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Marketing in a Recession

Ronn Torossian

had been in a recession since February, the announcement compounded a difficult situation for marketers already coping with COVID-19. The post Marketing in a Recession appeared first on. On June 6, when the National Bureau of Economic Research (NBER) officially declared that the U.S.

Anime as a Marketing Strategy

Ronn Torossian

Components of Asian culture have spread to North American markets, particularly anime and manga cartoons. The post Anime as a Marketing Strategy appeared first on. Business PR Agency PR Firm Insights MARKETING Public Relations

How a PR Agency Can Help Maximize Exposure During Your Funding Announcement

Konnect Agency

PR Agency Provides Resources to Stand Out in a Record High Investment Year. Why Work With a PR Agency For Your Funding Announcement. A PR agency provides ultimate media training for investors to ensure your accomplishments are showcased how you envision them.

Growing a Business With 2020 Marketing Trends

Ronn Torossian

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. The post Growing a Business With 2020 Marketing Trends appeared first on.

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Meeting the COVID-19 agency start-ups

Stephen Waddington

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. agency

Enter to win one of Ragan’s Top Agencies Awards

PR Daily

Your agency—or agency partner—deserves recognition for such remarkable dedication to its client(s)’ success this past year. We created Ragan’s new Top Agencies Awards to salute the agencies that have helped their clients shine amid ongoing obstacles, upheaval and uncertainty.

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Facebook Marketing Tips

Ronn Torossian

The social media giant with over 2 billion active users is one of the biggest places where marketers can attract people’s attention to companies. The post Facebook Marketing Tips appeared first on.

Virtual Event Marketing

Ronn Torossian

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. The post Virtual Event Marketing appeared first on.

Can Your Company Afford a PR Agency?

Bianchi Biz Blog

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Having been in the PR agency business for more than three decades, I can guess what happened.

Marketing Clairvoyance

Ronn Torossian

The post Marketing Clairvoyance appeared first on. Business Entrepreneur Featured 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyAccording to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977.

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business


A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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Agency year ahead: a time for start-ups and scaling

Stephen Waddington

Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. So why my optimism around freelancing, new agency starts and scaling? agency

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COVID-19 caused worst year in a decade for marketing agencies

Agility PR Solutions

The post COVID-19 caused worst year in a decade for marketing agencies appeared first on Agility PR Solutions. Marketing Public Relations marketing

5 creative ways to boost your agency’s reputation

Agility PR Solutions

Every business needs digital marketing in today’s day and age, but there is a lot of choices that companies have, and this can make it hard to succeed. The post 5 creative ways to boost your agency’s reputation appeared first on Agility PR Solutions.

How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors

HMA Public Relations

Whether big or small, for profit or not-for-profit, a PR agency can be a valuable asset to your organization. Abbie Fink and Dr. Adrian McIntyre take a closer look at hiring a PR firm in this week's #CSOM. PR Observations and Preferences csom hiring

The remote agency gets another look after COVID-19 disruption

PR Daily

The fully remote agency is nothing new for the PR world. When we started in 2015 as a work-from-home remote agency with no thoughts of an office, people were really skeptical,” he adds. Now, the commitment to a virtual agency is coming through in spades. “We’ve

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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. ” It’s a great question, and there are many answers, from the bare essentials to the ultimate agency wish list. If you can cut the red tape, your agency will love you for it.

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Covid-19 Accelerates Shift of PR and Marketing to In-House Staff – Why It May Be Futile and How Agencies Can Respond Blog

Facing budgetary pressures caused by Covid-19 shut-downs, chief marketing officers (CMOs) are moving more PR and marketing functions in-house. Some of the most common functions CMOs moved in-house include social marketing (53%), audio-visual production (44%) and public relations (39%).