ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

Agility PR Solutions

JUNE 9, 2021

The post Agencies not responding to the technology needs of marketers appeared first on Agility PR Solutions. The firm asked […]. The firm asked […].

Technology 147

Technology Agency Marketing Tools 147

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. How I Built This” is a weekly podcast that offers insights about the most successful people in the world, with a focus on marketing and business. How I Built This .

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Agency Interviews Television Education 401

Agility PR Solutions

DECEMBER 10, 2023

Marketers are still wrapping their heads (and their strategies) around generative AI, but 2024 is poised to be a (another) year of revolutionary change, and new research from agency-focused website builder Duda offers analysis of AI usage by owners of digital agencies specializing in web design and development, sharing insights into the disruptive (..)

Agency 117

Agency Analysis Web Marketing 117

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

Prowly

JANUARY 31, 2024

Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools – public relations agencies. Social listening is one of the easiest ways to track how a brand is perceived online.

Case Study 104

Case Study Study Agency Tools 104

Ronn Torossian

APRIL 1, 2019

Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. The post Marketing Agencies Can Help Grow Any Business appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Agency 150

Agency Marketing Blogging Strategy 150

Agility PR Solutions

JULY 25, 2021

The post 7 ways to get your brand noticed with a marketing agency appeared first on Agility PR Solutions. You should identify your target audience, sort them under different categories, and give a personalized solution. Getting your brand noticed can look like a daunting task if you don’t have a clear […].

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Agency Brand Branding Marketing 190

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. After securing interest in a particular market, she followed up with full information in the form of a media alert. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. A priority press briefing — in an empty room. — or so she thought.

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Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . The post What PR Agencies Should Be Thankful For appeared first on Crenshaw Communications.

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Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. After securing interest in a particular market, she followed up with full information in the form of a media alert. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. A priority press briefing — in an empty room. — or so she thought.

Agency 227

Agency Television Radio Pitching 227

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown.

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Agency Publicity Marketing Banking 98

Konnect Agency

NOVEMBER 14, 2022

An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Agility PR Solutions

APRIL 2, 2024

Creating a PR strategy for your music agency is vital for standing out in a crowded market, building a solid reputation, and connecting with your target audience. Below is a guide on how to create an effective PR […] The post 8 steps for creating a PR strategy to boost your music agency appeared first on Agility PR Solutions.

Agency 78

Agency Strategy Reputation Marketing 78

Agility PR Solutions

DECEMBER 17, 2023

The high turnover rate in marketing and PR agencies, especially, is a major challenge, impacting efficiency, morale, and the future of the business. These are essential for making marketing campaigns successful. High turnover rates aren’t only costly. They stifle consistent innovation and fresh thinking.

Employee 110

Employee Agency How To Marketing 110

Agility PR Solutions

JANUARY 22, 2024

PR, marketing and advertising agencies often face a lot of challenges regarding billing for the different services they offer, making their money arrive late. A lot of things can […] The post 6 best practices for PR agencies to improve their invoicing processes appeared first on Agility PR Solutions.

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Agency Survey Advertising Advertising 100

Agility PR Solutions

APRIL 7, 2024

It is no secret that hiring the right marketing and public relations firm can have a positive impact on your business.

Agency 110

Agency Interviews Company Publicity 110

PR 20/20

JANUARY 10, 2023

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-time support? You've identified the need to prioritize marketing to help strengthen the foundation of your business and improve sales. What does a marketing agency do? In what capacity can I work with a marketing agency?

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Agency Marketing Internal International 74

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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Agency Strategy Communications How To 195

Agility PR Solutions

JANUARY 17, 2022

The post Marketers and agencies are miles apart: A potential shift in the sphere of influence? appeared first on Agility PR Solutions.

Agency 148

Agency Marketing Publicity 148

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

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Agency Energy Crisis Management Industry 89

Agility PR Solutions

FEBRUARY 14, 2024

SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it becomes more deeply intertwined with technological advancements like generative AI, […] (..)

SEO 100

SEO Agency B2B Technology 100

Agility PR Solutions

DECEMBER 13, 2021

in partnership with The Influencer League, uncovers a vast racial divide in influencer marketing. The post New study reveals racial pay gap in influencer marketing, offering imperatives for brands and agencies appeared first on Agility PR Solutions. New research from global PR firm MSL U.S.,

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Study Agency Brand Branding 146

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. The effects of the COVID-19 pandemic, war in Ukraine, rising energy prices, climate crisis, an overheated talent market, and cost of living crisis are just some of the big issues facing business. Strategic planning and crisis preparedness: A guide for creative agencies.

Creativity 118

Creativity Agency Enterprise Crisis 118

Konnect Agency

OCTOBER 4, 2021

An influencer marketing agency can help measure the success and effectiveness of an influencer campaign beyond looking at likes and comments. Influencer Marketing Agency Services & Solutions for Back-End Analytics. Influencer Marketing Agency Services & Solutions for Back-End Analytics.

Agency 105

Agency Marketing Analytics Instagram 105

Remote PR Jobs

SEPTEMBER 25, 2023

As agency professionals, the members of Forbes Agency Council have learned their fair share of lessons about the industry, and some of the best ones have come from experienced mentors. It’s All About The ‘Three Ms’ PR and media are just pieces of marketing strategy. First is market: Talk to the right audience.

Agency 100

Agency Energy Sports Reputation 100

Stephen Waddington

MAY 26, 2021

COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency.

Agency 161

Agency Report Print Healthcare 161

Ronn Torossian

MARCH 25, 2020

Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. The post Public Relations Agencies and Public Opinion appeared first on. Day-to-day decisions on products and services bought are closely linked to efforts of public relations. With the introduction […].

Agency 150

Agency Publicity Marketing Media 150

5W PR

MAY 10, 2023

5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family. After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team.

Agency 88

Agency B2C B2B Journalism 88

Solo PR Pro

FEBRUARY 20, 2024

Whether due to shifts in the market, personal aspirations, or lifestyle changes, knowing when and how to transition back to flying solo is a decision that calls for introspection and strategy. Photo via iStock Photos by Getty The post From Solo PR Pro to Agency and Back Again appeared first on Solo PR Pro.

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Agency Exercises Strategy Internal 96

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. Agree on KPIs.

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Agency Banking Internal International 182

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Photo by rawpixel.com from Pexels. Here are some of ours.

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Agency How To Construction Advertising 223

Sword and the Script

OCTOBER 11, 2022

An extra pair of hands was followed by “outside objectivity and advice” (45%) and “expertise in a niche, vertical market or subject matter” (34%). Agencies, on the other hand, have a very different view. There does seem to be a disconnect between client and agency views on the top reason for hiring outside help.

Agency 139

Agency B2C B2B Survey 139

Agility PR Solutions

SEPTEMBER 20, 2022

The previous two years saw many small and mid-sized agencies growing or regaining lost growth from the previous year, but this year finds agencies with a more challenging landscape, according to newly released research from marketing-focused outsourced business development firm RSW/US.

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Study Agency Examples Report 156

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

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Agency Automotive Engineering Education 108

Prowly

SEPTEMBER 29, 2020

PR agencies tend to get caught up in client work, failing to realize that they need a solid marketing strategy like any other company, to keep attracting new clients. As Forbes Agency Council expert Chelimar Miranda rightly puts it, “it’s incredibly challenging to prioritize “unpaid” work over paid work.

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Social Media Agency Strategy Media 203