Marketing Agencies Can Help Grow Any Business

Ronn Torossian

Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. Let’s face it.

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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages.

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A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. The post A PR Intern’s Guide to Agency Lingo appeared first on Crenshaw Communications.

Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness

Ronn Torossian

The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on. Brand PR Business Featured PR Inspiration Ronn Torossian 5WPR CEO BRANDING Insights MARKETING Media PR Agency Strategy

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes.

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Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on.

This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

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PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017.

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5 Reasons PR Agency Relationships Fail

ImPRessions - Crenshaw Communications

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Why do some agency relationships fail?

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PR Agency Turns to Advertising for Storytelling

Ishmael's Corner

As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. The post PR Agency Turns to Advertising for Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Agency Work/Life Balance

Critical Mention

When other industries think of creative agency hours, they go EEK! If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. The post Agency Work/Life Balance appeared first on Critical Mention - Media Monitoring.

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Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition.

Making the case for small and mid-size PR agencies

PR Daily

Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge.

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Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The PR team should develop this strategy based on the business goals of the organization, and in collaboration with other departments, like marketing and sales.

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Six Time Management Tips for #PR #Agencies

PR Expanded

A Guest Post By David Klein, Director of Marketing at ClickTime. David Klein is the Director of Marketing at ClickTime. And for agencies, time is not merely a concept — it’s our currency! He is currently the Director of Marketing for ClickTime. .

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How to Get Your Agency Hired in a #PR Expanded World

PR Expanded

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. We also may invest more in client projects than our own websites or marketing.

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Mastering Influencer Marketing

Ronn Torossian

The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Insights MARKETING PR Agency Strategy

Photography Matters: Why Investing in Quality Photos Boosts Marketing

Ronn Torossian

Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on. Sandra is a small business owner.

The joys and frustrations of agency ownership

PR Daily

Becoming an agency owner is an intimidating concept for many people. When I became an agency owner, I flew by the seat of my pants. As a PR pro, you would never recommend to your clients to go to market without a solid strategy, goals and objectives to measure success. So why should your agency be any different? I closed down that agency about four years ago and went back to working for someone else. Do you see yourself as an agency owner? PR PR agency

Storytelling in Digital Marketing

Ronn Torossian

Storytelling is one of the founding concepts of marketing. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business PR Firm Ronn Torossian 5WPR CEO For Immediate Release book Insights MARKETING PR Agency Public Relations Strategy

How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market?

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Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. The post Can A PR Agency Be Too Loyal?

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From all angles—why marketing and PR agencies must stay vigilant in today’s environment

Agility PR Solutions

The face of the marketing and public relations industries is one that’s always evolving. The post From all angles—why marketing and PR agencies must stay vigilant in today’s environment appeared first on Agility PR Solutions.

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How to grow your agency without relying on the ‘retainer’

PR Daily

As more clients favor projects over yearly contracts, agencies must adapt to adroitly forecast their earnings and grow their operations. There is one thing lots of PR agencies have in common in 2019: Clients are consistently hiring out projects, but retainers seem to be few and far between.

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What to Do When a Marketing Plan Backfires

Ronn Torossian

For a brand that was only seeking to elevate its marketing and make a splash, this can easily be panic-inducing. The post What to Do When a Marketing Plan Backfires appeared first on. It happens to even the best, most well-known brands.

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The Role of Technology on the Legal Market.

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Encouraging Creativity Among Marketing Employees

Ronn Torossian

For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on. Team morale in the office has hit a low.

PR Guide To Agency-Client On-Boarding

ImPRessions - Crenshaw Communications

So it’s usually a good feeling to finally sign the agency agreement. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship. Align with marketing .

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Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship. Your agency team should be brimming with professional wordsmiths.

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3 tips for running your own marketing agency successfully

Agility PR Solutions

You still find joy in taking marketing campaigns and turning them into real money spinners, but you may have lost the enthusiasm you once had for the world of advertising. The post 3 tips for running your own marketing agency successfully appeared first on Agility PR Solutions.

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How to Stay Current on Marketing Trends

Ronn Torossian

Marketing is a fluid industry. And while a higher education that’s focused on marketing and/or business is valuable, there are plenty of ways that a marketing professional can stay sharp, so to speak. The post How to Stay Current on Marketing Trends appeared first on.

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Clutch Names Tribe Builder a Top Advertising and Marketing Agency!

Tribe Builder Media

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! We’ve Built a Reputation!

Why PR agencies can't ignore email marketing

PR Daily

As recently as 10 years ago, PR and marketing were two separate-but-equal efforts that competed for dollars and maintained an uneasy truce at the client’s table, but generally had minimal overlap. I could give you a hundred good arguments for email marketing (though I might be biased).

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How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies

Ronn Torossian

The post How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies appeared first on. Business Communications Agency PR Agency PR Firm PR Inspiration Public Relations 5W Public Relations 5WPR CEO Ronn Torossian Strategy

Five Questions For A PR Agency

ImPRessions - Crenshaw Communications

For any organization in initial conversations with a public relations agency, there are many questions to be asked. PR agency questions: To ask or not to ask? Ideally, your budget fits somewhere in the middle or even a bit above the agency’s client budget median.

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PR Agency Life 101: Understanding the basic agency organization

Shift Communications

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. Vice President, Marketing Technology.

The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the actual account team.

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Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5WPR CEO BRANDING Business Insights MARKETING Media PR Agency Strategy

3 tips for establishing a strong client/agency partnership

PR Daily

Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”. A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight.

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How to Write an Agency Brief

Action PR

Writing an agency brief for a PR or marketing campaign can be a difficult task. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. The same thing can be said for an agency brief.