article thumbnail

6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. A great example was a French company we worked with that was launching their competitive pricing tool in the US market.

Agency 367
article thumbnail

A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. Traditional ad agencies like the one where I worked have been badly disrupted.

Agency 422
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Entrepreneur Podcasts PR Agencies Should Know

ImPRessions - Crenshaw Communications

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. How I Built This” is a weekly podcast that offers insights about the most successful people in the world, with a focus on marketing and business.

Agency 406
article thumbnail

How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals. Influencer Marketing Agency Breakdown of Video Content Evolution.

Agency 98
article thumbnail

5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future.

Agency 317
article thumbnail

The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Here are some of our scariest PR agency tales. After securing interest in a particular market, she followed up with full information in the form of a media alert. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications.

Agency 240
article thumbnail

What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As a PR agency team , we also have a lot to be thankful for at our firm. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. .

Agency 317
article thumbnail

A Strategy for Content Marketing

Ronn Torossian

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones.

article thumbnail

Agencies not responding to the technology needs of marketers

Agility PR Solutions

The post Agencies not responding to the technology needs of marketers appeared first on Agility PR Solutions. Marketing Public Relations marketing

article thumbnail

Public Relations Agency’s Top Marketing & Communications Trends for 2022

Konnect Agency

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Affiliate Marketing Dominates Product PR.

Agency 119
article thumbnail

Evolution of Influencer Marketing Campaigns

Ronn Torossian

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].

Marketing 370
article thumbnail

Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Admit it. We’ve all done it.

Agency 96
article thumbnail

Digital Marketing Agency: An Ongoing Relationship or One-Off Project?

PR 20/20

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-time support? You've identified the need to prioritize marketing to help strengthen the foundation of your business and improve sales. What does a marketing agency do?

Agency 75
article thumbnail

Influencer Marketing Tactics for Success

Ronn Torossian

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. That’s what’s made influencer marketing an especially popular […].

Marketing 363
article thumbnail

The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on. Brand PR Business 5WPR CEO Insights MARKETING PR Agency PR Firm Strategy

article thumbnail

From In-House To PR Agency: How To Manage The Shift

ImPRessions - Crenshaw Communications

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. My first PR internship was for a small PR agency in my hometown in South Carolina. I quickly became hooked on the PR agency life.

Agency 177
article thumbnail

Marketing Agencies Can Help Grow Any Business

Ronn Torossian

Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. No matter what demographic a business is marketing to, having a strong presence online and an effective marketing strategy is highly important. […]. The post Marketing Agencies Can Help Grow Any Business appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Agency 150
article thumbnail

Speaking Visually with a Creative Agency

Konnect Agency

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there.

article thumbnail

Strategic planning for creative agencies

Stephen Waddington

tool supports business planning for creative agencies. The effects of the COVID-19 pandemic, war in Ukraine, rising energy prices, climate crisis, an overheated talent market, and cost of living crisis are just some of the big issues facing business. A new Wadds Inc.

article thumbnail

10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At a prior agency we had a nifty client selling proposition known as the 10/10/10 guarantee.

Agency 194
article thumbnail

RSWUS report: Marketers and ad agencies have remarkably different outlooks for 2023

Agility PR Solutions

This uncertainty rears its head […] The post RSWUS report: Marketers and ad agencies have remarkably different outlooks for 2023 appeared first on Agility PR Solutions. Marketing Public Relations marketing

Survey 78
article thumbnail

Growing a Business With 2020 Marketing Trends

Ronn Torossian

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. The post Growing a Business With 2020 Marketing Trends appeared first on.

Trends 395
article thumbnail

Public Relations Agencies and Public Opinion

Ronn Torossian

Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. The post Public Relations Agencies and Public Opinion appeared first on. Business PR Agency PR Inspiration Ronn Torossian 5WPR CEO Insights MARKETING PR Firm Pubilc Relations StrategyDay-to-day decisions on products and services bought are closely linked to efforts of public relations.

Agency 150
article thumbnail

How a PR Agency Can Help Maximize Exposure During Your Funding Announcement

Konnect Agency

PR Agency Provides Resources to Stand Out in a Record High Investment Year. Why Work With a PR Agency For Your Funding Announcement. A PR agency provides ultimate media training for investors to ensure your accomplishments are showcased how you envision them.

Agency 98
article thumbnail

Content Marketing and Public Relations

Ronn Torossian

Most people wouldn’t find too many similarities between content marketing and public relations, however, that’s not always the case. The post Content Marketing and Public Relations appeared first on. PR Agency Ronn Torossian

article thumbnail

High-profile media agency Broadsheet Communications wins in Top Agency Awards

PR Daily

Strong connections to tentpole media sets Broadsheet Communications apart, earning recognition as a Boutique Agency of the Year in PR Daily’s Top Agencies Awards. “We’ve We’ve arrived,” boutique agency Broadsheet Communications confidently announced this year.

Agency 140
article thumbnail

Building agency-deep expertise across discplines

PR Daily

Every agency wants to do it all. As the economy lurches back into a semblance of normalcy, marketing agencies are focusing on a full-service suite of offerings to help brands regain their footing amid all the noise. Agency-deep expertise. . Building agency depth. .

Agency 119
article thumbnail

Gaming Influencer Marketing

Ronn Torossian

The post Gaming Influencer Marketing appeared first on. 5WPR PR Agency PR FirmGaming influencers are content creators who play games by using platforms like Twitch, Discord, and YouTube. They connect with their audiences through livestreams.

Marketing 195
article thumbnail

A PR Agency’s take on Trade Show Trends

Konnect Agency

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display.

article thumbnail

After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? COVID-19 is flushing out a fiercely competitive market. Agencies are planning accordingly.

article thumbnail

How commstech can help agencies stay agile in 2023

PR Daily

Tools such as Slack and monday.com, to name a few, have become more and more commonplace in PR agencies. A typical PR agency commstech stack has at least five layers of tech: media databases, content management solutions, media monitoring/reporting solutions, communications platforms (i.e.

Agency 152
article thumbnail

4 easy automations to improve PR agency productivity

PR Daily

It’s fair to say that PR is slightly further behind the tech curve than some of its more agile cousins that you’ll find within the various fields of digital marketing. Enter our Top Agencies Awards by Sept.

Agency 182
article thumbnail

7 ways to get your brand noticed with a marketing agency

Agility PR Solutions

The post 7 ways to get your brand noticed with a marketing agency appeared first on Agility PR Solutions. As a brand, you should focus on your customers’ pain points and provide a solution that solves the exact problems that they face.

Agency 193
article thumbnail

Marketers and agencies are miles apart: A potential shift in the sphere of influence?

Agility PR Solutions

The post Marketers and agencies are miles apart: A potential shift in the sphere of influence? appeared first on Agility PR Solutions. Public Relations profession

Agency 148
article thumbnail

Why You Need an Influencer Marketing Agency to Vet Your Partnerships

Konnect Agency

An influencer marketing agency can help measure the success and effectiveness of an influencer campaign beyond looking at likes and comments. Influencer Marketing Agency Services & Solutions for Back-End Analytics. Looking for an influencer marketing agency?

Agency 105
article thumbnail

What to Look for When Choosing a PR Agency 

Landis PR

Photo courtesy of Pixabay Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place.

Agency 52
article thumbnail

What Exactly Is Conversational Marketing?

Ronn Torossian

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. The post What Exactly Is Conversational Marketing? Business PR Agency Insights MARKETING Ronn Torossian

article thumbnail

Virtual Event Marketing

Ronn Torossian

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. The post Virtual Event Marketing appeared first on.

Marketing 248
article thumbnail

Can Your Company Afford a PR Agency?

Bianchi Biz Blog

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Having been in the PR agency business for more than three decades, I can guess what happened.

Agency 109
article thumbnail

Marketing in a Recession

Ronn Torossian

had been in a recession since February, the announcement compounded a difficult situation for marketers already coping with COVID-19. The post Marketing in a Recession appeared first on. On June 6, when the National Bureau of Economic Research (NBER) officially declared that the U.S.

Marketing 195