Taking on the PR Agency Haters

Flack's Revenge

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points). The Marketing Guru.

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Public Relations Agencies and Public Opinion

Ronn Torossian

Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. The post Public Relations Agencies and Public Opinion appeared first on. Business PR Agency PR Inspiration Ronn Torossian 5WPR CEO Insights MARKETING PR Firm Pubilc Relations StrategyDay-to-day decisions on products and services bought are closely linked to efforts of public relations.

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Marketing Agencies Can Help Grow Any Business

Ronn Torossian

Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. Let’s face it.

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10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At a prior agency we had a nifty client selling proposition known as the 10/10/10 guarantee.

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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes.

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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages.

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Hoffman Agency Names Thomas Franky as General Manager in Indonesia

Ishmael's Corner

By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. You don’t hear much about the Indonesian market in the West.

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Why influencer agencies must be more than talent agents

PR Daily

As the industry grapples with how to best deliver influencer content for brand managers, one agency leader argues that PR pros should be essential partners beyond brokering deals. When we first launched Sway Group , we structured it like a talent agency.

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Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. Our proactive approach to digital marketing allows us to provide comprehensive amplification for the brand’s we partner with.

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A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. The post A PR Intern’s Guide to Agency Lingo appeared first on Crenshaw Communications.

Agencies and marketers find common ground—and challenges—in MarTech

Agility PR Solutions

As in many industries, marketing technology seems to be moving faster than marketers’ ability to stay on top of the advancements. In its first-ever Marketing Technology Survey Report, marketing-focused lead generation and biz-dev firm RSW/US confirms […].

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Gen Z Marketing

Ronn Torossian

Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. The post Gen Z Marketing appeared first on.

5 Reasons PR Agency Relationships Fail

ImPRessions - Crenshaw Communications

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Why do some agency relationships fail?

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TOP OF (MARKETERS’) MIND

Ronn Torossian

Experienced marketers know what it takes to be successful but there’s much to be said about cross-channel communication and collaboration within many organizations. The post TOP OF (MARKETERS’) MIND appeared first on.

Agency Work/Life Balance

Critical Mention

When other industries think of creative agency hours, they go EEK! If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. The post Agency Work/Life Balance appeared first on Critical Mention - Media Monitoring.

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Create Brand Awareness With Niche Marketing

Ronn Torossian

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market.

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How an Influencer Marketing Agency Can Help Businesses Grow 

5W PR

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. Think of an influencer agency as a commercial fishing boat.

Agency Leaders Face PR Boom Pause, Create Innovative Program to Get New Grads ‘Agency Ready’

Culpwrit

The job market is far more unpredictable this spring. The post Agency Leaders Face PR Boom Pause, Create Innovative Program to Get New Grads ‘Agency Ready’ appeared first on culpwrit.

Are You Ready For A PR Agency? 5 Questions For Startups

ImPRessions - Crenshaw Communications

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. But in the competitive world of startups, the go-to-market formula can change, and timing is key. Does the startup have internal support for the PR agency?

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Public Relations Strategy to Boost Art Marketing

Ronn Torossian

In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. Due to the internet, the playing field for artists and their marketing campaigns […]. The post Public Relations Strategy to Boost Art Marketing appeared first on.

How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market?

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PR Agency Turns to Advertising for Storytelling

Ishmael's Corner

As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. The post PR Agency Turns to Advertising for Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Basics of Interactive Marketing Campaigns

Ronn Torossian

Having interactive marketing campaigns is something successful marketers have been trying their best to implement and perfect in the last few years. The post Basics of Interactive Marketing Campaigns appeared first on. PR Agency PR Firm Ronn Torossian Strategy

The joys and frustrations of agency ownership

PR Daily

Becoming an agency owner is an intimidating concept for many people. When I became an agency owner, I flew by the seat of my pants. As a PR pro, you would never recommend to your clients to go to market without a solid strategy, goals and objectives to measure success. So why should your agency be any different? I closed down that agency about four years ago and went back to working for someone else. Do you see yourself as an agency owner? PR PR agency

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Is Your Marketing Myopic?

Ronn Torossian

Marketing myopia, on the other hand, doesn’t confine itself to geography and companies anywhere can lose sight of their goal by becoming self-confident and comfortable by relying […]. The post Is Your Marketing Myopic?

Mastering Influencer Marketing

Ronn Torossian

The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Insights MARKETING PR Agency Strategy

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017.

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Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. The post Can A PR Agency Be Too Loyal?

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A look inside the engine of an influencer marketing agency

Agility PR Solutions

According to recent reports, the field of influencer marketing is predicted to quickly become an industry that’s worth $6.5 billion, with over a thousand different influencer marketing agencies in the world.

Experiential Marketing: What Are the Pros and Cons?

Ronn Torossian

With experiential marketing, brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing. The post Experiential Marketing: What Are the Pros and Cons?

This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

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Making the case for small and mid-size PR agencies

PR Daily

Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge.

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Forgotten Elements of Digital Marketing Strategy

Ronn Torossian

When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. The post Forgotten Elements of Digital Marketing Strategy appeared first on.

Why PR agencies can't ignore email marketing

PR Daily

As recently as 10 years ago, PR and marketing were two separate-but-equal efforts that competed for dollars and maintained an uneasy truce at the client’s table, but generally had minimal overlap. I could give you a hundred good arguments for email marketing (though I might be biased).

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Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The PR team should develop this strategy based on the business goals of the organization, and in collaboration with other departments, like marketing and sales.

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Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness

Ronn Torossian

The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on. Brand PR Business Featured PR Inspiration Ronn Torossian 5WPR CEO BRANDING Insights MARKETING Media PR Agency Strategy

PR Guide To Agency-Client On-Boarding

ImPRessions - Crenshaw Communications

So it’s usually a good feeling to finally sign the agency agreement. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship. Align with marketing .

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Konnect Agency’s 2019 Holiday Gift Guide

Konnect Agency

While the temperature drops, our public relations agency professionals from Los Angeles, Denver, Austin, and New York have been thinking about Christmas since July. Working in Social Media / Digital Marketing , you always have to stay up with the latest trends.

Storytelling in Digital Marketing

Ronn Torossian

Storytelling is one of the founding concepts of marketing. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business PR Firm Ronn Torossian 5WPR CEO For Immediate Release book Insights MARKETING PR Agency Public Relations Strategy

How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. You want a long-term relationship with this agency. We've got you covered with key pointers to ensure you pick the right agency. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency.

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