PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training.

PR Measurement Best Practices – Part 2

Onclusive

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Measurement needs rebranding

PR Daily

As I pondered my metamorphosis, it occurred to me that many folks feel about measurement the way I used to feel about dogs (and yes, how many people feel about cats). Call it “assumption testing” and “market research.”. Good, relevant, and regular measurement provides that data.

4 mistakes e-commerce marketers make when measuring ROAS

PR Daily

When it comes to measuring ad spend, there are a handful of common pitfalls that every e-commerce business must know how to navigate. Here are four different mistakes marketing managers make when assessing the return on their advertising investments (ROAS), and the only ways to avoid them.

How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Establish your measurement framework.

Content Marketing Metrics to Measure

HMA Public Relations

By focusing on a few key metrics, you can take your content marketing strategy to the next level and create more value for your business. Public Relations content marketing Marketing metrics

Integrated PR & Marketing Measurement Begins with Business Goals

Onclusive

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Rose explained, “The convergence that we’re seeing with content, influencers, PR, and marketing is such an important part of our business. Integrated content & marketing measurement pyramid.

The most meaningful PR measurements in 2022

PR Daily

And while I’m on my soapbox, social media marketers are just as guilty of using this inflated metric.). So as PR professionals, what can we, and should we, measure? While your actual measurement mix should depend on your company’s specific goals, here are a few ideas to get you started.

Podcast measurement essentials

PR Daily

But as more brands jump into the podcast space they’re asking how they measure results and efficiency. One of the original methods of measurement on radio was providing a telephone number for listeners to call for a special offer. So what method of podcast measurement is most effective?

9 keys to measuring content marketing success

PR Daily

If you want your marketing campaigns to work, you’d better be ready to work. That and measuring your campaign’s effectiveness. For example, here’s a helpful snapshot for social media marketing.). Marketing-qualified leads. Content Marketing Marketing Measurement

Thanks to unreliability of poor metrics, today’s marketers are still struggling to measure ROI

Agility PR Solutions

The post Thanks to unreliability of poor metrics, today’s marketers are still struggling to measure ROI appeared first on Agility PR Solutions. Marketing Public Relations PR measurement

How to measure your organizational authenticity

PR Daily

Here’s how to measure your outputs. As a result, more and more communicators are looking for ways to measure authenticity, because they know that in order to be successful these days it isn’t enough to be loud, or cheap, or available, or good at customer service.

Why you must develop your measurement skills to succeed in PR

PR Daily

Measurement. What we refer to as measurement actually breaks down into three elements: measurement, analysis and evaluation. Meanwhile, there is a growing connection between data science and measurement. Preparing for the future of measurement.

Starting your PR strategy with measurement in mind

Onclusive

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Without measurement, there is no experimentation or innovation.

Offer strategy to leaders, not measurement datapoints

PR Daily

Dissatisfied with your ability to measure effectiveness and return on investment? Forty-four percent of respondents are dissatisfied with their ability to measure communications’ effectiveness, Ragan’s State of Communications 2020 survey of nearly 800 professionals.

How to ‘speak CEO’: 3 surprising measurement tips

PR Daily

PR professionals have been looking for a plug-and-play measurement panacea for decades. A ‘silver bullet’ mindset suggests a one-time fix,” says Paine, who presented at PR Daily’s Media Relations & Measurement Conference last week in New York City. “It’s Measurement

Which Social Media Marketing Measurements Matter Most

Business Wire

Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. Business Wire’s director of social and evolving media, Serena Ehrlich , sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals. Find out how to maximize efforts on social media by utilizing the right measurements

5 crucial metrics to measure your content marketing campaign

Agility PR Solutions

There’s nothing like working hard on a content marketing campaign only to be rewarded with a low return on investment (ROI). From facing your ad spend losses to cringing at the content marketing labor you paid for in vain, facing a low ROI is every marketer’s nightmare.

Contaminated data in siloed campaign measurement threatens brand ROI

Agility PR Solutions

Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. Marketing Public Relations PR measurement

Measurement is meaningless without a careful data strategy

PR Daily

I had just joined the Global Communications team in IBM after 20+ years of working on all things data for IBM’s sales, marketing, finance, and enterprise transformation. 15-19 for the most important week of events for communicators and marketers ]. Measurement is not a bad thing.

The Funnel Approach to PR Measurement

Onclusive

For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Because “you can’t manage what you can’t measure,” metrics are crucial to PR […]. Industry Insights & Trends marketing funnel PR measurement PR metricsUnlike advertising where a few key metrics clearly define success, PR’s complex, relationship-based structure makes identifying metrics for widespread adoption far more challenging.

A unique way communicators can measure impact

PR Daily

Measuring impact and demonstrating ROI continues to top the list as one of the biggest challenges faced by communication professionals. But the PR team at Progressive Insurance knows how to uncover the right information to capture what to measure and impact the bottom line.

Which Social Media Measurements Matter Most?

Business Wire

Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. measurement & analyticsThe digital revolution has brought upon a whole new world of platforms and analytics. The key is knowing which metrics matter most.

Vet Media Agencies With These 5 Measurement Questions

Onclusive

Musings marketing measurement measurement PR measurementA few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes. I expanded upon this thought recently in the Forbes article “Six Questions to Ask Before You Hire a Media Agency,” noting that being crystal clear on […].

Building an Integrated PR & Marketing Measurement Plan

Onclusive

New AirPR Webinar Explores How to Measure True Multi-Channel ROI. We live in the age of the integrated marketing campaigns. And while it’s easy to measure how every separate channel of a campaign performs, integrated marketing requires that you measure how well the different channels work together. The integrated marketing and PR measurement challenge.

32 key takeaways from PR Daily’s Media Relations & Measurement Conference

PR Daily

A Better Measurement Matrix: New Ways to Quantify Media Results, Reputation and ROI. Make measurement something that will be a survivor, budgeted for and included. Let measurement help you stop doing the stupid stuff. Measurement starts with audience, not activity.

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.

How we should re-imagine what we honor—and measure

PR Daily

When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table. All of which will change what they measure, reward and honor. And, of course, measure. Re-imagine measurement.

3 key metrics for measuring event marketing performance and ROI

Agility PR Solutions

Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise. The post 3 key metrics for measuring event marketing performance and ROI appeared first on Agility PR Solutions. Marketing Public Relations measurement

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. How to establish benchmarks for your PR and content marketing efforts. How to connect content marketing to website traffic, sign ups, and sales. The post Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales appeared first on Onclusive.

6 ways to get the most out of your media measurement tool

PR Daily

But its benefits go beyond measurement. The podcast market is continuing to grow, and it’s ripe with opportunity for earned media and advertising. The post 6 ways to get the most out of your media measurement tool appeared first on PR Daily. Measurement Media Relations

How to measure the efficacy of your channels

PR Daily

The post How to measure the efficacy of your channels appeared first on PR Daily. Content Marketing Crisis Communications Executive Communication How We Did It Internal Communications Measurement PR Industry Research Storytelling

Influencer marketing commandeers budget, but ROI tracking and measurement is way behind

Agility PR Solutions

The post Influencer marketing commandeers budget, but ROI tracking and measurement is way behind appeared first on Agility PR Solutions.

Katie Paine weighs in on the shifting landscape of PR measurement

PR Daily

The measurement expert takes the long view of what has changed for PR pros and what to expect in the near future. Measurement has never been more important for the PR function. And yet, is measurement still misunderstood? It starts with only measuring activity—not results.

We Should Measure Content Marketing by Relationships

Sword and the Script

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web.

Getting more specific with your PR measurement

PR Daily

Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? Chad Latz, chief innovation officer and global president of digital for Burson Cohn & Wolfe, says the new tools available for measuring campaigns change everything. So, what should you measure?

How Edmunds measures the quality of earned media

PR Daily

With access to millions of real transactions and other Edmunds data, Edmunds’ expert analysts developed insights into how consumer shopping behavior has been altered during COVID as well as other market trends in the automotive industry.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Measuring Corporate Reputation: Perception or Performance? A pivotal part of Harris Poll and Reptrak’s research centers on measuring the “pulse” or “emotional appeal” of a given brand. Reputation Dividend Report and Fortune’s World’s Most Admired Companies measure corporate reputation by surveying executives and directors from large companies as well as securities analysts. Reputation Dividend’s formula links reputation to market value.

The ultimate guide to customer loyalty management and measurement

Agility PR Solutions

The post The ultimate guide to customer loyalty management and measurement appeared first on Agility PR Solutions. Marketing Public Relations marketing

7 digital metrics for measuring the impact of earned media

Agility PR Solutions

Marketing communications professionals all need to […]. The post 7 digital metrics for measuring the impact of earned media appeared first on Agility PR Solutions. Analysis Public Relations PR measurement