Integrated PR & Marketing Measurement Begins with Business Goals

Onclusive

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company.

Which Social Media Marketing Measurements Matter Most

Business Wire

Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. Find out how to maximize efforts on social media by utilizing the right measurements

How to Measure Social Media ROI?

Brand24

Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance. Business Social Listening Social Media Marketing measure social media ROI social media ROI

The Funnel Approach to PR Measurement

Onclusive

For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Because “you can’t manage what you can’t measure,” metrics are crucial to PR […]. Industry Insights & Trends marketing funnel PR measurement PR metrics

Which Social Media Measurements Matter Most?

Business Wire

Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. measurement & analytics

How measurement leaders exceed goals, grow revenue, & gain market share

Agility PR Solutions

Plenty of companies measure marketing and comms activities—but all too often, their measurement does not lead to useful actions, get shared broadly among teams, or inform strategic business decisions. The savviest organizations have raised their game in the discipline of measurement to build a complete picture of the customer and tailor messages and campaigns that […]. Marketing Public Relations measurement

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. Marketers.

Survey 106

Building an Integrated PR & Marketing Measurement Plan

Onclusive

New AirPR Webinar Explores How to Measure True Multi-Channel ROI. We live in the age of the integrated marketing campaigns. The integrated marketing and PR measurement challenge. The post Building an Integrated PR & Marketing Measurement Plan appeared first on AirPR.

Vet Media Agencies With These 5 Measurement Questions

Onclusive

Musings marketing measurement measurement PR measurementA few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes.

Top Social Media Measurement Mistakes and How to Avoid Them

Brand24

Here are top social media measurement mistakes you can easily avoid and bring your marketing strategy to the next level! Digital Marketing Social Media Social Media Marketing measure social media social media measurement social media measurement mistakes

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Measuring Corporate Reputation: Perception or Performance? A pivotal part of Harris Poll and Reptrak’s research centers on measuring the “pulse” or “emotional appeal” of a given brand. Reputation Dividend’s formula links reputation to market value.

Measuring results—key performance metrics for personalized content

Agility PR Solutions

Marketers should not be designing their personalization strategies as a series of one-off tactics, but rather as part of a cohesive experience that enhances each individual’s journey. Marketing Public Relations measurement

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. How to establish benchmarks for your PR and content marketing efforts.

10 crucial metrics to measure your pitching efforts

PR Daily

Here are the metrics that every PR pro should measure. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ].

Prove that your communication solution measures up

PR Daily

Put your platform front and center at The Measurement for Communicators Academy. Desperate times call for intelligent measures—especially if you’re a marketer pursuing new business. Show that your measurement solutions exceed expectations.

Survey: 3 PR trends in tactics, measurement and organization for 2019

PR Daily

Measurement (66 percent). Content marketing (64). RELATED: Struggling to measure the success of your comms programs? These selections are consistent with the same survey last year , where storytelling, thought leadership and content marketing ranked as the top three.

Survey 165

Measurement, Analytics a Hot Skill

The Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. Track, measure, and report on results of PR and social media campaigns.

Measuring Results Across the Customer Journey

The Proactive Report

They hadn’t updated their website for some years and were not actively doing any inbound marketing, so the awareness was hit and miss. Measuring awareness. Measuring interest. Measuring conversion. Measuring advocacy.

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. PR and marketing convergence.

How better measurement skills could land you your next promotion

PR Daily

Improving your measurement skills could be the key to getting ahead—here’s why: Business leaders want to see hard numbers. Sharpen your skills and impress your bosses by joining us at the Measurement for Communicators Academy , May 20–21 in St.

How better measurement skills could land you your next promotion

PR Daily

Improving your measurement skills could be the key to getting ahead—here’s why: Business leaders want to see hard numbers. Sharpen your skills and impress your bosses by joining us at the Measurement for Communicators Academy , May 20–21 in St.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Following is a list of 15 content marketing metrics that you should measure: 1.

Bringing PR Measurement Into the Digital Era

Cision

Read on to learn more about how PR can bring measurement into the digital era. The presentation of metrics from different channels together is referred to as a “cross-channel” view of marketing performance. The Benefits of PR Measurement Across Channels.

Why measuring social media ROI still stumps PR pros

PR Daily

Here’s how to measure the true affect of your efforts. Despite the rise in available data and an overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications professionals.

Why We Need a New Way to Measure Earned Media

Cision

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. How Mature Is Your Earned Media Measurement Strategy?

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact.

Your Earned Media Measurement Strategy Checklist

Cision

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy.

Marketing sponsorships—measurement, impact assessment need improving

Agility PR Solutions

Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study from the Association of National Advertisers (ANA).

Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

PR Expanded

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential.

We Should Measure Content Marketing by Relationships

Sword and the Script

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The paper says, “focusing too much on sales and conversions is dangerous fruit for content marketers.”.

New podcast: How Diageo measures multi-channel marketing

The Resolution Blog

We discussed the multi-channel marketing campaigns Diageo run and why the measurement of the activity is so key to the business. I found out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity.

Benchmark your measurement approach with AMEC tool

Stephen Waddington

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. Everyone is at a different stage on the measurement journey. The tool helps an organisation understand how to improve its measurement,” said Carma’s Paul Hender.

20 PR Measurements Beyond Impressions & AVEs for Sales Value

Cision

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement.

4 Ways to Measure Podcasting Success

Cision

Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Best Practices Featured content marketing measurement podcast

Tips for successful digital marketing measurement

PR Daily

Sixty percent of social media marketers say measuring social media's ROI is their biggest challenge. Only 21 percent of content marketers say they successfully measure ROI, and just half of all social media marketers say data inform their organizations' social media strategies.

4 Things to Measure in Your PR

Cision

It frustrates me when people tell me their marketing or PR isn’t working. If you don’t know what you want to happen as a result of your marketing or PR, how can you get upset when it doesn’t happen? So What Do I Need to Measure? Want more accurate PR measurement?

Marketing Measurement: Collect Data First, Ask Questions Later

Cision

As marketing communicators, we are on the verge of having all the data we could ever want. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything. Understanding Each Form of Total Marketing Measurement.

Tracking News Releases and Measuring Success

The Proactive Report

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media.

Marketing Tools to Measure Influencer Marketing Campaigns

5W PR

Influencer marketing campaigns are making waves as a marketing strategy since it provides third party credibility and brand awareness to the right audiences. Goals should be measurable and specific.

Tools 85

How to measure your ‘share of voice’

PR Daily

Before the internet, PR accomplishments were measured by how many magazine or newspaper articles you could gather that mentioned your brand. Business leaders and clients demand quantitative measurements, such as web traffic and click-through rates.