5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

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Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence.

A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level!

How to Measure Social Media ROI?

Brand24

Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance. Business Social Listening Social Media Marketing measure social media ROI social media ROI

How to use social media sentiment analysis?

Brand24

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Sentiment Analysis Social Listening Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Yet the social media landscape changes constantly.

How Social Media Lurkers Can Boost Your Business

Garrett Public Relations

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about tracking its value, I’m going to make another argument – maybe the most significant benefit of social […].

6 Social Media Marketing Tips for Small Business

Brand24

You have your own small business, you want to start promoting it in Social Media but you don't know how to get started? Click the link and read about six Social Media Marketing tips for small businesses.

Which Social Media Marketing Measurements Matter Most

Business Wire

Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. Nowhere is this more evident than on social media platforms.

Every generation uses social media daily

PR Daily

Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. FREE GUIDE: 6 steps to crafting an internal social media plan ]. Are you looking to target older consumers?

PR’s Critical Role in Search and Social Media Marketing

Meltwater - PR

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>.

Tailoring Your Social Media Voice

Ronn Torossian

Not all social media sites are created equal. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose. The post Tailoring Your Social Media Voice appeared first on.

Deadline Friday—Digital Marketing & Social Media Awards

PR Daily

Enter your digital communications and social media campaigns. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. Don’t miss the Jan. 24 entry deadline.

4 often-overlooked platforms for social media marketing

PR Daily

The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. However, a slew of niche social networks could help your social media marketing efforts.

Deadline Friday—Digital Marketing & Social Media Awards

PR Daily

Enter your digital communications and social media campaigns. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. Don’t miss the Jan. 24 entry deadline.

Deadline Friday—Digital Marketing & Social Media Awards

PR Daily

Enter your digital communications and social media campaigns. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. Don’t miss the Jan. 24 entry deadline.

Don’t make these marketing blunders on social media

PR Daily

Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Study: Marketers struggle to prove social media ROI

PR Daily

A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block.

Study 171

Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? This class is unlike others in PR, Marketing, and even Advertising classes.

5 ways to level up social media visuals for everyone

PR Daily

You don’t have to be a graphic designer to make your social media pop. CamelCase hashtags also help, says Carmen Collins , senior social media and talent brand manager at Cisco. The post 5 ways to level up social media visuals for everyone appeared first on PR Daily.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?

10 Best Social Media Marketing Tools for 2019

Brand24

10 best social media marketing tools to bring your social media marketing tactics to a new level! Social Listening Social Media Social Media Marketing social media marketing social media marketing tools tools

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8 time-saving social media marketing tools

PR Daily

Social media use, interaction and strategy have changed dramatically in recent years. Social marketing tools, technology and tactics have become an essential part of excelling on digital platforms—and a key component of business communication success.

Why measuring social media ROI still stumps PR pros

PR Daily

Is the native analytics within social media platforms really telling you all you need to know? Are most marketers struggling to build a concise measurement infrastructure that goes beyond what the native platforms will tell us?

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. The real question is how does this apply to your social media strategy?

9 trends to watch for social media marketers

PR Daily

Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead?

How social media strategies should adapt to COVID-19

PR Daily

Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. Direct conversation to social media channels.

How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers?

10 essentials for your social media marketing campaigns

PR Daily

It’s nearly impossible to run a successful business today without a social media strategy. Unfortunately, social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme. Marketing Social Media

How Social Media Has Changed PR

Meltwater - PR

The advent of social media has… Read More >>>. Marketing PR & Comms Planning & Strategy Social MediaThere’s one truth that anyone working in public relations can relate to.

Why you should invest in social media monitoring

PR Daily

In 2020 and the age of social media, some experts are suggesting that brands incorporate social media monitoring into digital and marketing strategy. What is social media monitoring?

What is social media influencer marketing?

Prohibition

Whether we want to or not most of us will have come face to face, or face to phone, with a piece of influencer marketing today. Influencer marketing takes the age-old celebrity endorsement and brings it into the 21st century. Do I need an influencer marketing strategy?

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

B2B 207

How Transamerica rebuilt its social media presence

PR Daily

Do you know what your audience wants on social media? To understand what they were dealing with and how they could make the most of these social media assets, the team decided to do an in-depth audit of all Transamerica online channels. “We

10 social media promotion ideas for nonprofits

PR Daily

Even small not-for-profit organizations can effectively promote their message through social media. Sending physical mail and hosting trade shows are no longer effective ways for reaching people,” marketing expert AJ Agrawal says in Forbes. On social media.

5 essential strategies to beef up your social media presence

PR Daily

How can your organization use social media to attract customers and develop a strong brand position? An estimated three billion people worldwide will possess accounts on a social media platform by 2021. There’s an art to posting on social media.

PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands.

When Traditional Media is Inspired by Social Media

Business Wire

One factor responsible for accelerating this new way of “information making” is – to no body’s surprise – social networks. marketing public relations media relations

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. However, its social media accounts are more about people.