Social Media Marketing Content

Ronn Torossian

To help businesses’ social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. It is now more powerful than ever as a marketing tool.

Selling on Social Media

Ronn Torossian

In January 2020, more than half the world’s population was using social media, according to data from Statista. alone, 79% of Americans had a social media profile. The post Selling on Social Media appeared first on.


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Social Media Strategies for Financial Services Companies

Ronn Torossian

Generally, most people assume that the financial services industry is relatively old-fashioned when it comes to digital marketing, but that perception is quickly changing. The post Social Media Strategies for Financial Services Companies appeared first on.

Using Social Media in a PR Campaign

Ronn Torossian

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. The post Using Social Media in a PR Campaign appeared first on.

How Web3 and NFTs will change social media forever

PR Daily

Why is a social media professional so excited about all of this stuff? It really did remind me of the early days in social media, when your “friends” were really friends and organic posting wasn’t stifled by algorithms. Get more social. Social Media

How social media has redefined the communications role

PR Daily

We caught up with Kirk Wilson of Lincoln Financial Group to learn his tips for smarter social media communications. But not all companies are tapping into social media or using it the correct way. 21-23 in Disney World for our Social Media Conference ].

Can social media marketing really help business?

Axia PR

Let's start with the truth: Social networks are no longer optional when running a successful company. Even if you own a small local shop, you must perform social media marketing now. Not a single social media marketing plan or idea?

Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

Social Media Tactics To Leave Behind In 2021

ImPRessions - Crenshaw Communications

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps.

Social Impact Theory for Social Media Strategy

Ronn Torossian

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on.

6 social media metrics you should invariably track


Not sure how to keep track of your marketing activities? Here are 6 social media marketing metrics you should track. We might have something for you.

What matters on social media for the Hispanic community

PR Daily

Tips for reaching this growing market. There is no doubt about it: social media has become one of the most influential and critical communications tools since it first introduced itself to the world decades ago. The power of social media runs very deep.

How to Get Real on Social Media?


What does it mean to “be real” on social media? Your Growing Social Now show host, Barbara Rozgonyi, and Katie met via Social Media Charlotte where they shared views about social media and storytelling on an […].

Do’s and don’ts of social media marketing

Agility PR Solutions

Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. At Sharpie, for example, the marketing team used their products to visually engage the […].

Elevating your social media game to increase brand awareness

Agility PR Solutions

Social media marketing is an absolute must for almost all businesses today. But not all social media accounts are up to scratch. The post Elevating your social media game to increase brand awareness appeared first on Agility PR Solutions.

Everything you need to know about social media branding

Agility PR Solutions

Social media branding has also become essential as brands continue to embrace digital marketing channels. The post Everything you need to know about social media branding appeared first on Agility PR Solutions. Analysis Public Relations social media

The benefits of micro and nano social media influencers

PR Daily

You might believe that the bigger, the better when it comes to influencer marketing, especially if you’re new to the concept. 21-23 in Disney World for our Social Media Conference ]. Carmen Pino is an influencer marketing specialist from Spain. Social Media

11 proven ways to effectively use social media for PR in 2022

Agility PR Solutions

It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern.

Social media marketing trends to watch in 2022

Agility PR Solutions

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

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Promotional Campaigns and Social Media Virality

Ronn Torossian

The post Promotional Campaigns and Social Media Virality appeared first on. Brand PR Business Insights MARKETING Public Relations Strategy

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How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

How the coronavirus pandemic affected social media marketing

Agility PR Solutions

The post How the coronavirus pandemic affected social media marketing appeared first on Agility PR Solutions. Public Relations social mediaWe survived last year, and for that I congratulate you, because it wasn’t easy.

Social Media and the Evolution of Direct Marketing

Ronn Torossian

From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The post Social Media and the Evolution of Direct Marketing appeared first on. Think about it!

Why many small businesses value social media over all other digital marketing channels

Agility PR Solutions

The post Why many small businesses value social media over all other digital marketing channels appeared first on Agility PR Solutions. Public Relations social media

How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. So how do you build your brand on social media?

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8 in 10 Gen Z consumers use social media to find new brands, citing better authenticity

Agility PR Solutions

New research from marketing-focused social advertising automation platform examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

How your social media strategy hurts more than it helps

PR Daily

As a professor, I often present my students with a real product from a make-believe company and ask them to develop a business strategy and a marketing plan for it. Often, in the first iteration of their plan, they confidently share that they will “use social media to do their marketing.”

4 tips to elevate videos for social media marketing

PR Daily

Most social media managers know they must incorporate visual content into their plans. Now, 81% of businesses use video as a marketing tool—up from 63% the previous year—according to HubSpot. On top of that, social media platforms have been redesigned to cater to mobile.

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3 tips for more accessible social media

PR Daily

Hannah Burgeois, public outreach officer for Broward MPO shares tips for making sure your social media content speaks to everyone—no exceptions. But inclusivity and accessibility are connected, especially on social media.

Social media updates: Instagram scraps square video, Facebook moves towards TikTok-style feeds & TikTok prioritises accessibility


Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! How effective is video on social media? .

3 common social media strategy mistakes (and how to fix them)

PR Daily

Social media has been part of the marketing landscape for more than a decade now. If you’re operating on a social media strategy that’s even a year old, you’re already being left behind, according to Jenn Herman, founder of social media management company Jenn’s Trends.

Do I Need a Social Media Marketing Manager?

Landis PR

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Is it marketing?

10 ways to freshen up your social media presence

PR Daily

What does your social media presence say about you? You don’t want to take one step forward with your career yet take two steps back with your social media brand, so take these steps to elevate your digital domain. Create your social media elevator pitch.

Report: How often your competitors post on social media

PR Daily

Here’s what the experts at Sprout Social say is happening on top platforms. You might have plenty of metrics on hand about how much engagement your social media channels are getting. 15-19 for the most important week of events for communicators and marketers ].

Interns should do more than work on social media

PR Daily

Each time we have a new position to fill at our PR firm, I find myself scrolling through résumé after résumé from eager recent graduates listing ambitious internships to demonstrate their experience and initiative—almost all of them wholly dedicated to social media roles.

How to Create a Brand on Social Media ABC10

PR for Anyone

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media.

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5 things you must cover in your social media guide

PR Daily

When outlining the voice and branding of your social media channels, here are some essential elements to consider. A social media style guide is connected to your brand voice. The less time you waste, the faster you’ll reach your social media goals.

10 social media statistics that will blow your mind

Agility PR Solutions

Social media platforms have significantly evolved through the years. Fast forward to the present, social media sites have transformed into indispensable sales generation tools. Marketing Public Relations social media

How social media and PR work together in 2021

PR Daily

consumers social media habits—and what it means for communications. Pew Research Center recently released its latest data regarding news consumption on social media platforms. adults often or sometimes get news from social media in 2021 compared with 2020.

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. PR Daily: What does the future look like for Facebook Ads and other social media? FREE GUIDE: 6 steps to crafting an internal social media plan ].