Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 154

Social Media Study B2B Media 154

Communications Conversations

JANUARY 22, 2024

12, I presented my annual social media trends report to a packed house at Social Media Breakfast in northeast Minneapolis. 10 Social Media Trends for 2024 from Arik Hanson The post 10 social media marketing trends for 2024 first appeared on Arik Hanson. On Friday, Jan.

Social Media 122

Social Media Trends Marketing Media 122

Agility PR Solutions

SEPTEMBER 10, 2023

The social media environment has seen some major changes over the last several months, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts—and marketers find themselves further challenged with navigating the ever-evolving and increasingly fragmented social media landscape.

Instagram 183

Instagram Social Media Facebook Marketing 183

Ronn Torossian

FEBRUARY 3, 2021

From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The pace has also led to changes in the algorithms and business models of social networks themselves, so that brands need to be adaptable and agile to connect […].

Social Media 195

Social Media Marketing Media Branding 195

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.

Social Media 323

Social Media B2B Media Video 323

Agility PR Solutions

DECEMBER 1, 2022

With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. Email marketing and social media are popular methods, but is one better than the other? More importantly, how […]. More importantly, how […].

Social Media 152

Social Media Marketing Media Resources 152

Agility PR Solutions

AUGUST 4, 2021

Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. At Sharpie, for example, the marketing team used their products to visually engage the […].

Social Media 186

Social Media Marketing Media Examples 186

Contently - Strategy

SEPTEMBER 30, 2024

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape.

Social Media 116

Social Media Privacy Brand Branding 116

Ronn Torossian

SEPTEMBER 14, 2021

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. The post Using Social Media in a PR Campaign appeared first on.

Social Media 259

Social Media Media Small Business Strategy 259

Agility PR Solutions

SEPTEMBER 5, 2024

Public relations and marketing professionals rely heavily on social media to connect with their audience, promote brands, and manage reputations. With a variety of platforms available, it can be challenging to determine which ones are best suited for your PR and marketing strategies.

Social Media 102

Social Media Strategy Marketing Media 102

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. And we’re not going to talk about decentralized social media networks (although they are on my radar). See the full webinar and slide deck below.

Social Media 186

Social Media Trends Marketing Media 186

Agility PR Solutions

MARCH 2, 2022

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

Social Media 161

Social Media Trends Marketing Enterprise 161

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 138

Survey Social Media Consumer Media 138

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 178

Social Media Video Strategy Brand 178

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 122

B2B Social Media Marketing Media 122

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics.

Social Media 344

Social Media Media B2B Leadership 344

MaccaPR

JULY 8, 2024

40% of B2B marketers say LinkedIn is their most effective lead gen channel. 77% of B2B marketers see the best organic results from LinkedIn compared to any other social platform. Ahem, this means your Company Page shouldn’t be used to showcase your own marketing materials only to sell sell sell!)

LinkedIn 125

LinkedIn Social Media Marketing B2B 125

Ronn Torossian

JANUARY 29, 2020

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads. The post Social Media Lead Generation appeared first on.

Social Media 221

Social Media Media Study Report 221

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Agility PR Solutions

SEPTEMBER 2, 2024

Vivek Murthy recently published an op-ed in the New York Times calling on Congress to require social media to be labeled as “associated with significant mental health harms for adolescents.” (You may remember warning labels from such vices as cigarettes and alcohol, substances so harmful for youth, they were eventually banned.)

Social Media 78

Social Media Industry Marketing Media 78

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence. Are the social media waters still safe for marketing?

Social Media 174

Social Media Marketing Media Facebook 174

Agility PR Solutions

APRIL 19, 2021

The post How the coronavirus pandemic affected social media marketing appeared first on Agility PR Solutions. Now, after a complete year living with the global pandemic, we are staying optimistic about what the future […].

Social Media 189

Social Media Marketing Media Consumer 189

Garrett Public Relations

AUGUST 16, 2024

It seems as though a fair number of companies are relying on social media to get the word out about their news. Something has struck me as I’ve been talking to prospective clients recently.

Social Media 137

Social Media Media Company Publicity 137

Agility PR Solutions

MARCH 10, 2024

Social media is a key marketing asset. Hiring a social media manager can help you maximize results by providing you with the expertise you need to develop and execute a stellar social media strategy. It’s how you generate leads, connect with customers, and drive sales.

Social Media 154

Social Media Media Strategy Marketing 154

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before. 1) It’s hard to stand up a social channel and keep it going month after month. Oh, you may not read headlines about this.

Social Media 153

Social Media Marketing Media Energy 153

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Social Media 272

Social Media Trends Media Instagram 272

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

Awario

APRIL 14, 2021

If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them.

B2B 185

B2B Social Media Marketing Media 185

Agility PR Solutions

FEBRUARY 13, 2024

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy. Influencer marketing involves collaborating with individuals who have established credibility and a dedicated following on social media platforms.

Social Media 78

Social Media Marketing Media Strategy 78

Agility PR Solutions

MAY 29, 2024

With over five billion users worldwide, social media remains a powerhouse for lead generation. By using the right tactics at the right time, businesses can pinpoint and captivate potential leads on social media effectively.

Social Media 98

Social Media Media Marketing Publicity 98

Cision

MARCH 31, 2017

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media.

Customer Service 280

Customer Service Social Media Marketing Media 280

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. billion people are active social media users , and not having access to it is lethal to your business.

Social Media 177

Social Media Brand Branding Marketing 177

Prowly

FEBRUARY 26, 2024

Social media press releases are present virtually everywhere – but it’s hard to find guidelines on how to approach the topic. They differ vastly from your regular press releases and might be taken over by the marketing department.

Social Media 104

Social Media Examples Guidelines Media 104

Agility PR Solutions

SEPTEMBER 28, 2021

Social media marketing has become an integral part of digital marketing today. Social media plays a key role when it comes to increasing brand awareness and expanding the customer base. Moreover, luckily for business owners today, there exists a massive range of social media platforms to choose from.

Social Media 152

Social Media Marketing Media Brand 152

Cision

NOVEMBER 13, 2017

The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. We asked what topics you would like to hear about last week and the winner was — social media. He was kind enough to share what he has learned when it comes to content marketing on social media.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 93

Social Media Media Video SEO 93