5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence.

Infographic: Your social media marketing checklist

PR Daily

Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money. It’s imperative for social media marketers and brand managers to stay organized and keep track of their social media output.

A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level!

Infographic: Why social media marketing is essential

PR Daily

If social media isn’t a core part of your strategy, you’ll be left to play catch up. Social media also helps brands stand out on the crowded digital landscape. Social media is perfect for this. Marketing Social Media

4 often-overlooked platforms for social media marketing

PR Daily

The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. However, a slew of niche social networks could help your social media marketing efforts.

Infographic: Are marketers fibbing about social media video efforts?

PR Daily

Marketers talk a big game when it comes to social media video. According to Animoto ’s “ State of Social Video Trends Report ,” the simple answer is no. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ].

Video 142

Why measuring social media ROI still stumps PR pros

PR Daily

Is the native analytics within social media platforms really telling you all you need to know? Are most marketers struggling to build a concise measurement infrastructure that goes beyond what the native platforms will tell us?

9 trends to watch for social media marketers

PR Daily

Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead?

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. The real question is how does this apply to your social media strategy?

10 social media promotion ideas for nonprofits

PR Daily

Even small not-for-profit organizations can effectively promote their message through social media. Sending physical mail and hosting trade shows are no longer effective ways for reaching people,” marketing expert AJ Agrawal says in Forbes. On social media.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Are audiences ready for longer content on social media?

PR Daily

Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Snapchat now has shows from major media companies and Instagram got into the game last year with its IGTV offering. Why are social media companies focused on longer content?

Infographic: How to optimize your social media images

PR Daily

Are your social media followers seeing what you want them to see? Images and visual marketing are incredibly important elements of social media messaging. So, what makes a good social media image?

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. We are talking about a rich digital identity that make your brand stand out, such as a regular blog, social media presence, and search engine optimization.

3 ways to spot fake micro-influencers on social media

PR Daily

Use the metrics to ensure your marketing budget isn’t spent on a scam. More and more marketers are choosing to work with micro-influencers (influencers with less than 10,000 followers) instead of big industry names to broaden reach and promote their products.

Earn recognition for your social media success

PR Daily

PR Daily’s 2019 Digital PR & Social Media Awards are open now. Submit social media campaigns, contests and more. The post Earn recognition for your social media success appeared first on PR Daily.

There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

PR Daily

Enter your best email marketing, recruitment or influencer campaign. The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily. Don’t miss the extended deadline on March 20.

How to spark joy with winning social media tactics

PR Daily

Get practical tips for acing the top five social media platforms in 2019. Are your social media programs filled with tasks that worked last year but barely move the needle now? Listen to your social media audience to understand what content they want.

7 ideas for social media posts

PR Daily

Here are some ideas for social media missives to stay connected with your followers. What are some of the proven, time-tested social media ideas that can help build engagement? One way to stand out and do something different for your brand is through social media contests.

There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

PR Daily

The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily. You have more than 30 categories to choose from. Don’t miss the final deadline on March 1.

How do you use contests, video and social media to attract attention?

PR Daily

Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. The post How do you use contests, video and social media to attract attention? Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards PR awards social media awards

Teaching Social Media in 2019

Karen Freberg

While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. Best Wishes, #SMprofs social media class teaching social medi

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category.

Infographic: 8 social media posts your organization must avoid

PR Daily

Social media can reach big audiences, but it comes with risks. How much do you plan to invest in social media this year? For most marketers and PR pros, the answer comes to a substantial dollar figure. Social Media infographic infographics social media infographic

8 time-saving social media marketing tools

PR Daily

Social media use, interaction and strategy have changed dramatically in recent years. Social marketing tools, technology and tactics have become an essential part of excelling on digital platforms—and a key component of business communication success.

Sears’ social media won’t go down without a fight

PR Daily

Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. The company declined to comment on its social media strategy. Yes, SMT stands for Social Media Team.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

Terry Hurlbutt, the show’s vice president and general manager of digital, has grown its target audience by 70 percent in less than a year through a digital expansion that delivers news and lifestyle stories across social media platforms.

Save $50 on PR Daily’s 2019 Digital Marketing & Social Media Awards entries

PR Daily

The post Save $50 on PR Daily’s 2019 Digital Marketing & Social Media Awards entries appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital marketing marketing awards social media awards

Infographic: Where to start with your social media call to action

PR Daily

Your social media posts must demand a response. This infographic from Dog-Eared Social offers some helpful starting points to shape your CTA to persuade customers to take the action you want. RELATED: Join us at Paypal HQ for our PR & Media Relations Conference. ] .

Social media dos and don’ts for 2019

PR Daily

Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in 2019? Marketing Social Media

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

B2B 187

10 essentials for your social media marketing campaigns

PR Daily

It’s nearly impossible to run a successful business today without a social media strategy. Unfortunately, social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme. Marketing Social Media

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

How to Influence People Effectively With Social Media

Cision

Influence and influencers are frequent topics of discussion for marketers and communication professionals. ” Within the scope of social capital are two categories: Bonding social capital – ties between relatively homogeneous groups. Bonding Social Capital.

Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? This class is unlike others in PR, Marketing, and even Advertising classes.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

How Successful Journalists Use Social Media

Cision

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics that we serve. The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media.

Earn recognition for your social media success

PR Daily

PR Daily’s 2019 Digital PR & Social Media Awards are open now. Submit social media campaigns, contests and more. The post Earn recognition for your social media success appeared first on PR Daily. Marketing PR PR Daily Awards Social Media

3 brands that use social media snark effectively (and deliciously)

PR Daily

Do you dream of dishing snark on your social media channels? What does it take to stand out on social media? Today, people are becoming more and more wary of inauthentic brands and content on social media. Marketing Social Media