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Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. Industry thought leadership is a differentiator. Industry thought leadership is a differentiator. B2B PR boosts SEO. Business reputation counts.

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How to Improve Your Social Media Targeting

Cision

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). More Categories -> Facebook Categories. Social Targeting on Facebook / Instagram.

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The Power of Finding New Ways To Communicate The Same Important Message

Melissa Agnes

I recently came across the new Budweiser commercial and I thought “well done, Budweiser!” For that reason, it stood out (and melted my own heart) and will relate and speak to a different category of audiences – maybe even preventing a few bad decisions as a result, which is the ultimate goal.

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Behind the Headlines with Yvonne Lorie

Cision

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

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How to Effectively Communicate Your Rebrand

Cision

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Change is in the air as many brands have undergone a makeover in recent months. If time permits, try to involve them in the rebranding process. Requirements.

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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

” These can be fun, tongue-in-cheek thought pieces that position a client as a hero or highlight a B2B customer. ” These can be fun, tongue-in-cheek thought pieces that position a client as a hero or highlight a B2B customer. Here’s a guide to coming up with solid PR ideas that can be implemented immediately.

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How (And Why) PR Pros Should Use TikTok

ImPRessions - Crenshaw Communications

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . It’s called TikTok. Ever heard of it? .

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