Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Prohibition

OCTOBER 2, 2023

Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies. In an ever-growing AI era, there’s the importance for quality over quantity, emphasising the need for brands to actively engage with their audience and keep a pulse on their needs and wants.

B2B 77

B2B Trends Strategy Marketing 77

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. How can you turn your audience into loyal brand advocates? Blog Posts.

Marketing 120

Marketing Customer Service Employee Mobile 120

The Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. The more you know about your customers, clients, employees, and competitors, they better your planning will be. You start by listening and gathering information about your brand/s, your company, and your competitors. Once you have the data.

Social Media 162

Social Media Media Analysis Data 162

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. The Secret to Scale is Employees. In a phrase, as the paper suggests, “Marketers looking to reach consumers in new ways.”

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Cision

APRIL 6, 2016

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. What do you think is the biggest challenge facing brands today? Learn top tactics with Cision’s free white paper!

Employee 120

Employee Storytelling Content Marketing Leadership 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

JUNE 20, 2015

When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. Low-level threats can include comment spam, negative comments and fake Twitter accounts and Facebook pages mocking your brand. 1. Low-Level. 2. Medium-Level.

Social Media 120

Social Media Crisis Crisis Communications Media 120

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The truth is, a great PR team can’t work miracles for a brand that truly doesn’t have a story to tell or news to share. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM.

Education 178

Education B2B Employee Crisis 178

Cision

FEBRUARY 12, 2016

Did you know that 53 percent of Americans who follow brands on social are more loyal? Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. Get our free white paper to learn how! So what’s the first step towards change?

Strategy 120

Strategy Customer Service Social Media Software 120

Cision

APRIL 21, 2015

When it comes to marketing, nothing beats people telling others about your brand. Think of all the places you’ve wasted money trying to market your brand. Now we’ve taken control of the marketing messages we choose to ingest, and we’re also big on telling others about the brands we like. Let’s think about that for a moment.

Marketing 120

Marketing How To Employee Advertising 120

Cision

MAY 5, 2015

The same holds true with your B2B brand. What’s your brand’s story? Visit with the CEO and long-time employees. Get our free white paper to see how! Choose the forms that are relevant to your audience and true to your brand. That may mean you’ll still write the white paper or case study.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Cision

FEBRUARY 11, 2016

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Read the free white paper today!

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

5W PR

SEPTEMBER 13, 2019

Besides customers or clients, all have employees and owners. It’s also good for lessons learned and a subsequent white paper or case study. And what is their present attitude towards your company? What could change that either positively or negatively? Most organizations have more than one public. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177

Facebook Community Advertising Advertising 177

Cision

MARCH 28, 2016

A crisis can strike your brand at any moment on any social media platform. And no matter the scenario — data breach, employee scandal or hashtag hijacking — your brand will almost immediately find itself under scrutiny. So how can your brand share its side of the story? Get our free white paper today!

Crisis 120

Crisis Tourism Crisis Management Energy 120

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

NOVEMBER 22, 2022

Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; 35% said earned media attribution; 33% said executive feedback; 31% said sales qualified leads (SQLs); 27% said employee engagement surveys; and. Not everyone does just media relations, employee comms, or marcoms.

Measurement 86

Measurement Survey Web Software 86

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Similarly, 72% of U.S.

Government 139

Government Survey Ethics Media 139

Cision

OCTOBER 26, 2015

Learn how with our free white paper! Employees give a face to your brand, allowing customers to interact with you on a more human level. Getting employees, customers and influencers to participate and share your content can have a greater impact on reach and credibility, thus shortening the sales cycle. .

B2B 120

B2B Marketing B2C Employee 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Recognize employees. As noted in last week’s post , employees can be powerful brand advocates if encouraged to create and share social content within a sensible framework. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

Cision

MARCH 17, 2016

So how do you know what the right strategy is for your brand? Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. Learn how with Cision’s free white paper! What constitutes a successful brand communication strategy?

Employee 120

Employee Agency Meeting Strategy 120

Cision

APRIL 25, 2015

Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. Get our free “Outside-The-Box Content Marketing for PR” white paper now! You can, and should, write a press release and send it to your targeted media group to drum up publicity.

Film 120

Film Content Marketing Analytics Measurement 120

Cision

DECEMBER 11, 2015

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. copyright laws, but does your brand also do business in Europe? Learn how copyright laws can protect your brand’s reputation.

Telecommunications 120

Telecommunications Training Reputation Software 120

PR Fuel

JULY 16, 2017

White Papers —A white paper is another way to establish your authority on a subject. Unlike an eBook, however, white papers are usually denser as they are used to provide in-depth information. How To Guides also work well when combined for an eBook.

eBook 66

eBook Video YouTube SEO 66

Cision

AUGUST 25, 2015

It’s not rocket science, and if you’re willing to put in the time, you likely can learn a lot that will benefit your brand. Click here for our free white paper! You likely don’t need 40 hours a week of help, so you can scratch “full-time employee” off your list. Second, you might just need a nudge in the right direction.

Social Media 120

Social Media Media Internal International 120

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Notified said it can now monitor brand mentions on TikTok. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves.

SEO 135

SEO Content Marketing Marketing Software 135

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. And yep, I do think it’s possible to resonate if it’s just white paper you’re peddling.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

JUNE 21, 2022

crypto markets are now in a freefall that’s bringing companies and their employees down with them. It’s where these companies should currently focus much of their brand building. Whatever’s worse than “terrible.” Already facing its share of skepticism and headlines shouting “scam!”,

Marketing 60

Marketing Financial System Conference 60

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. My main hypothesis: Today’s branded content is broken (for the most part). Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing. We have been the ones telling brands to “create engaging content.”

Strategy 120

Strategy How To Guidelines Advertising 120

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Newspapers Retail Sports 120

Cision

JULY 13, 2016

Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. But does that work for your brand? Brands must establish what their goals are and who their target audiences include before bouncing ideas around and creating content.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

PR 20/20

NOVEMBER 7, 2019

To start, list any and all audience segments you consider relevant to your brand. When thinking through audiences, consider: Employees. Social networks (for branded accounts, as well as thought leaders within the company). Content (ebooks, white papers). Competitors (in your databases). Website visitors.

Marketing 59

Marketing Case Study eBook Strategy 59

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Write a white paper or research report on a topic related to your industry. 4 Ormont Blumberg, P. 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

APRIL 26, 2016

Start using these four PR tactics to pack a powerful punch against other brands’ bigger budgets. These types of partnerships can build positive brand awareness, customer loyalty and employee pride. Build relationships with the media. Book speaking engagements. However, with time, productive opportunities will present themselves.

Small Business 40

Small Business Nonprofit Local Community 40

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Click here activate employees on social and facilitate word-of-mouth. Upon their return, some employers have violated the law in how they’ve treated their veteran employees. Want to build word-of-mouth? Social Currency: The new classic.

Energy 120

Energy Viral Storytelling Community 120