Brand, Employee, Infographics and White Paper

Brand

Employee

Infographics

White Paper

Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Writing

Writing Case Study Study Brand

Free White Paper! Give Your Story Legs

Cision

JULY 13, 2016

Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. But does that work for your brand? Brands must establish what their goals are and who their target audiences include before bouncing ideas around and creating content.

Content Marketing

Content Marketing Infographics Employee Analysis

Join 48,000+

Insiders

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Effective Lead Generation Strategies

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. Art and science. Top Examples of PR and Content Marketing Lead Generation.

Strategy

Strategy Content Marketing Employee Google

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” 3) lack of employee experience (25%). 34% said ebooks.

B2B

B2B Marketing Survey Software

How A Checklist Can Improve Your Freelancer Onboarding Process

Contently - Strategy

AUGUST 27, 2024

Encouraging any group of employees to march in step is difficult. Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. In some cases, brands give full Slack privileges to freelancers.

Pitching

Pitching Interviews Employee System

The Top 50 Social Media Influencers on Twitter

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Social strategy from NGO in El Salvador — love emoji on paper! ” https://t.co/XuswAAsGAo.

Social Media

Social Media Twitter Media Nonprofit

3 Challenges (and Solutions) Modern PR Pros Face

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. GOAL: Extend the company’s brand value in markets around the world. . For brands with large audiences, sharing news releases and editorial content alongside scientific research, employee spotlights and industry trends can be a great way to connect.

Local

Local Storytelling Infographics Resources

Shopper PR: Using Public Relations to Target Customers

5W PR

NOVEMBER 2, 2016

It’s a common fallacy that PR is great for increasing brand awareness but not so great for actually converting people into shoppers. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business.

Publicity

Publicity Case Study Infographics Energy

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing

Marketing Content Marketing Pinterest LinkedIn

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

And as B2B brands prepare for the future, what does doing it “well” look like on the surface and how is “well” defined? In essence I wanted to know how they are using their most public face (their website) when marketing their brands. I combined that with a review of the newsroom portions of their sites and their social profiles.

B2B

B2B Marketing Construction Analytics

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. When asked to rate their top three, the majority of in-house comms people gain most of their social media education and insight from expert blogs (52%), although there is 12% growth in use of expert white papers since last year (From 17% to 29%).

Digital PR

Digital PR Training Report Social Media

12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

DECEMBER 13, 2016

Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. 10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic. 12) Use it as a basis for a white paper.

B2B

B2B Infographics Interviews eBook

Avoid these Fatal Press Release Errors

PR Fuel

SEPTEMBER 18, 2018

Instead of sending a regular press release, use an infographic to tell your story. It used the word “repositioning” over and over instead of discussing why it had to fire employees. This was a terrible time for their former employees and Citigroup decided to focus on how great it was for the company instead.