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Free White Paper! Build a Brand Journalism Program

Cision

So how can you create content that will spread awareness of your brand and drive sales? The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Here are three steps for creating your successful brand journalism program: Learn more tips on building your brand journalism program.

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Business Wire Releases New White Paper: Is Your IR Site a Security Liability?

Business Wire

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence.

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Free White Paper! Protect Your Brand With Copyright Laws

Cision

You’re not alone, but you need to figure it out to avoid tarnishing your brand’s reputation. Adhere to the following three of the many best practices from the free white paper to ensure your brand is safe: Want to discover more copyright compliance best practices? Read the new white paper today!

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Free White Paper! Find the Right Influencer for Your Brand

Cision

Ninety-two percent of consumers listen to recommendations from strangers over brand content. Influencers are valuable brand advocates who expand your reach and grow your audience. With an influencer on your side, your audience is more likely to see your brand in a positive light and listen to what you have to say.

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Free White Paper! Give Your Story Legs

Cision

Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. But does that work for your brand? Brands must establish what their goals are and who their target audiences include before bouncing ideas around and creating content.

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Free White Paper! Combat Crises in Real Time

Cision

Without the right strategy in place, crises can devastate your brand. You need to be ready to leverage real-time tactics when an issue arises that puts your brand on the ropes. Get the free white paper today! In a crisis, when your brand is already under fire, it’s difficult for you to make your own case.

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5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. A white paper is a workhorse. Thought leadership events keep on giving.