Free White Paper! Protect Your Brand With Copyright Laws


You’re not alone, but you need to figure it out to avoid tarnishing your brand’s reputation. Cision’s new white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” provides an overview of how copyright laws affect PR professionals, what you can do to follow them and how doing so will protect your content and reputation in the long run. Read the new white paper today! Do copyright’s ever-evolving laws seem a little blurry?

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Free White Paper! Find the Right Influencer for Your Brand


Ninety-two percent of consumers listen to recommendations from strangers over brand content. Influencers are valuable brand advocates who expand your reach and grow your audience. With an influencer on your side, your audience is more likely to see your brand in a positive light and listen to what you have to say. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand.

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Business Wire Releases New White Paper: Is Your IR Site a Security Liability?

Business Wire

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence. The modern IRO has many areas of responsibilities.

Free White Paper! Build a Brand Journalism Program


So how can you create content that will spread awareness of your brand and drive sales? The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Here are three steps for creating your successful brand journalism program: Learn more tips on building your brand journalism program.

White Paper: Want Content Success? Think Outside the Box!


And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Here are some of the highlights from the white paper: How to Get Started. To succeed, brands must know their audience holistically.

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Free White Paper! How Strong Is Your PR Foundation?


Press releases are valuable in driving traffic and boosting visibility of your brand. If you can craft a well-written and interesting story that places your brand in a positive light and attract the right media coverage from it, the results will be well worth your time. Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up.

Free White Paper! Give Your Story Legs


Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. But does that work for your brand? Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways.

Free White Paper! Grab Your Audience’s Attention Using Live Video


Video streaming is growing fast, and all types of brands are using this new medium to engage with their audience. So how can your brand get started? Once you understand the tools, you can decide which app is right for your brand’s needs. Meerkat and Periscope offer different features, but both allow you to showcase your brand in a new and unique way. Want to learn more best practices for using video streaming to promote your brand?

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Free White Paper! Combat Crises in Real Time


Without the right strategy in place, crises can devastate your brand. You need to be ready to leverage real-time tactics when an issue arises that puts your brand on the ropes. Cision’s free white paper, “ Leveraging Crisis Communication’s Real-Time Tactics ,” explains how to implement the two real-time tactics you may be overlooking in your crisis plan: influencers relations and media intelligence. Get the free white paper today!

Free White Paper! Manage Crises With a 3-Part Communication Plan


No brand is free from crises. Having a crisis communication plan in place will help your brand weather the worst crises and come out on top. Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now!

4 Brands Running Successful Brand Journalism Programs


Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. Read our free white paper!

How Does EMV Impact Financial Services Brands?


Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Social media, though, is a medium where inaccurate, brand-harming information can spread rapidly. The white paper from Cision Global Insights analyzed thousands of online conversations to highlight consumers’ specific needs and pain points and show the impact EMV compliance will have on your brand.

How to Establish Brand Identity: Top Tips From Jeff Barrett


When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These brands work hard to give off just the right impression to their audiences. So what do you need to do to build your brand’s identity from the ground up? Learn about influencer marketing in Cision’s new white paper! Building your brand starts on social. The next step is to inject personality into your brand.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Media and influencers read analyst reports and white papers, so the reach can become exponential. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. The post Influencer Relations For B2B Brands appeared first on Crenshaw Communications.

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3 Rewards to Reap From Brand Journalism


Gone are the days of pushing your brand’s message to your audience through traditional advertising. The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well.

6 PR strategies to help your brand through the COVID-19 pandemic

PR Daily

PR strategies that worked for brands two months ago might not be effective today. Followers believe they have a personal relationship with these cultural icons that goes far deeper than brand promotion. It really adds to the legitimacy of the brand in the eyes of the consumer.”.

PR Tips For Building And Extending Your Personal Brand

ImPRessions - Crenshaw Communications

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. There are concrete steps to take to build and extend your brand once you’ve established an initial presence. Steps for Building and Extending Your Brand.

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3 Reasons Why Social Media Influencers Make Powerful Brand Partners


Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity. Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power.

Debunking 5 common myths about branding

PR Daily

Everybody tosses around the word "brand"—it's become like "innovation" and "synergy.". Let's debunk the five biggest "brand" myths that are circulating: 1. Your brand is how you look. Think of your brand as the personality of your organization. Your brand is an expense with hard to measure ROI. Many feel brand can't be monetized, but that's a shortsighted view of a complex concept. Your brand reflects the people at the top.

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Essential questions to ask about brand journalism

PR Daily

If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content. Vibrant, creative storytelling is a lot more fun than churning out bland press releases, drab copy and mind-numbing white papers. Will brand journalism help us tear them down? How do I convince my boss that brand journalism is the right way to go?

How to Recover From a Brand Crisis


Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. If you want your brand to be remembered positively, take action. How has the crisis quantifiably impacted the brand?

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3 Things You Need to Know About Brand Journalism


Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach. Let’s start with the basics: brand journalism is not journalism. Brand journalism is also not content marketing.

Want More Fans? See 3 Brands’ Secrets


Do you know what customers think about your brand? With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Brand journalism can help increase the loyalty of current customers and pique the interest of prospective ones. Get the free white paper!

Take These 4 Steps to Power Your Brand with Bloggers


But despite how crucial blogging is to influencer marketing, not enough brands are taking the initiative and reaching out to this key group of influencers. Identify why your brand is looking to reach out to a blogger, rather than a social media influencer, celebrity, reporter or consumer advocate. Evaluate your current marketing efforts to see how blog coverage could benefit your brand. Do you need to improve SEO, increase brand awareness or gain more online sales?

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Report: Airbag recalls ding auto brands

PR Daily

To measure the negative impact on the affected brands, Infegy and Phoenix Marketing International recently published a report titled, “The Impact of Automotive Recalls on Consumer Opinion.”. There’s good and bad news for brands in the report. The bad news is that even though the recalls are Takata’s fault, auto brands see negative sentiment grow. FREE White Paper: Prepared for Ebola: How Emory University Hospital Managed the Crisis and the Health Care Message. ].

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'Discover' feature brings brand journalism to Snapchat

PR Daily

Snapchat has partnered with brands on a new “Discover” tool that will help the service connect its young user base with new content. RELATED: Learn how to write compelling stories that your audience wants to read with this brand journalism white paper. ]. The feature, which is accessed within the Snapchat app, features content from CNN, Comedy Central, Cosmopolitan, Daily Mail, ESPN, Food Network, National Geographic, People, Vice, Yahoo! News and Warner Music Group.

4 Ways to Share Your Brand’s News


When your brand has news, whether it’s a new product, an award or a special event, you want to tell as many people as possible. But a combination of PR efforts can help increase the likelihood that more people will hear your news and follow your brand. Cision’s “ PR Starter Kit ” explains how you can get the media coverage and attention your brand needs to share its news with the biggest audience possible.

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4 Things Brands Should Do After Surviving a Crisis


Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. When your brand improves operations, make sure you inform the public of what you’ve done, especially if the move is a direct result of customer complaints. Executives and stakeholders want to know the post-crisis outcome on the brand’s revenue in numbers, not feelings.

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7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Ragan Communications Chief Executive Mark Ragan, a former national political reporter and an early advocate of brand journalism, says communicators should stop begging the media and instead become the media. Brand journalism is not a product pitch,” he says. “It

3 Questions to Ask Before Diving Into Brand Journalism


Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics.

Social Listening: When #AI Takes Over

PR Expanded

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research. Let’s imagine you’re a brand marketer for Apple.

3 Keys to Convincing Influencers to Work With Your Brand


So how can you persuade influencers to get on board and help spread the word about your brand? Once you’ve done your research and determined the right influencer for your brand, it’s time to recruit them. Cision’s white paper, “ How to Use Influencers to Expand Reach and Impact ,” shares tips on how to pitch influencers the right way so you can ensure success. Read the free white paper today! Influencer marketing is different.

Creating Contagious Content for Moms: What Brands Need to Know


If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. Instead, she suggests brands share their message in a meaningful way. The upside is brands are managing relationships with current customers. Brand: Mabel’s Labels.

How Carnival Cruise Lines Built a Resilient Brand After Crisis


When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Negative perceptions, wary passengers and media ready to pounce at any sign of a ship problem plagued the brand and contributed to its highest volume of conversation about the company, but also its highest negative sentiment ever. Want more insights on how your brand can combat a crisis?

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5 ways brand managers can ‘newsjack’

PR Daily

Breaking news stories, the latest trends and current affairs are more likely to capture your audience’s attention, generate social sharing and encourage brand engagement. Only leverage stories which would engage the audience and relate directly to the brand and business. RELATED: Learn how to embrace brand journalism and tell compelling stories through this free white paper. ].

Less is more: 3 tips to jargon-free branding

PR Daily

With the rise of brand journalism , the old rules for boosting your company’s image don’t work anymore. Organizations that incorporate brand journalism into their communication understand that our new industry rules focus less on branding and more on storytelling. Successful brand journalism is built on telling stories, not selling products. As customers move into the spotlight, there’s no room to plaster your logo everywhere and toss around a lot of “brand speak.”.

3 advantages Ragan’s sponsored content brings to your branding and PR

PR Daily

Share your thought leadership with a Ragan-written downloadable practical guide, white paper or shareable article. Ragan Communications and PR Daily have more than four decades of storytelling experience. We’ll help you reach your business goals with new content and distribution on our globe-spanning news sites. Sponsored content is potent and unique. It will make you: 1. A thought leader.

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Facebook deemed most trusted channel for branded content

PR Daily

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to. Respondents gave Facebook an average score of 4 as a trusted source of content from brands (1 = most trusted; 10 = least trusted). Download this free white paper to learn how to tell compelling stories that navigate through the noise, boost your brand and drive sales.

Pinterest Versus Instagram: Which One is Best For Your Brand?


I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. With so many visual social media platforms to choose from, and with limited resources to go around, choosing between Pinterest and Instagram for your brand can be challenging.

3 approaches to effective brand storytelling

PR Daily

Pareidolia is the perception of meaning or significance in an object (normally an image or sound) where none exists, and it''s crucial to effective brand storytelling. This tendency is what fuels effective brand storytelling and content marketing. Brand storytelling is framing. Here again, relate this back to message development and brand outreach. works well for brands that are niche-focused and know the needs and wants of their consumer exceptionally well.