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The Crisis Newsroom

Presspage

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. A white paper on The Crisis Newsroom is also available upon request.

Crisis 127
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Support employer branding. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334
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Socially Unacceptable – Tom Basgil Unveils the Future of B2B Marketing: Trends, Strategies and More

Prohibition

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies.

B2B 77
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Everything You Need to Know About Word-of Mouth Marketing

Cision

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. How can you turn your audience into loyal brand advocates? Blog Posts.

Marketing 120
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When Should You Call a Social Media Threat a Crisis?

Cision

When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. 1. Low-level threats can include comment spam, negative comments and fake Twitter accounts and Facebook pages mocking your brand. 2. Medium-Level.

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10 Signs It?s Time To Invest In PR

ImPRessions - Crenshaw Communications

The truth is, a great PR team can’t work miracles for a brand that truly doesn’t have a story to tell or news to share. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM.

Education 178
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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Writing 119