Cision

APRIL 6, 2016

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. What do you think is the biggest challenge facing brands today? Learn top tactics with Cision’s free white paper!

Employee 120

Employee Storytelling Content Marketing Leadership 120

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 181

Facebook Community Advertising Advertising 181

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Similarly, 72% of U.S. respondents trust their employer.

Government 137

Government Survey Ethics Media 137

Cision

FEBRUARY 11, 2016

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Read the free white paper today!

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

5W PR

SEPTEMBER 13, 2019

Besides customers or clients, all have employees and owners. It’s also good for lessons learned and a subsequent white paper or case study. And what is their present attitude towards your company? What could change that either positively or negatively? Most organizations have more than one public. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

Cision

AUGUST 25, 2015

It’s not rocket science, and if you’re willing to put in the time, you likely can learn a lot that will benefit your brand. Click here for our free white paper! You likely don’t need 40 hours a week of help, so you can scratch “full-time employee” off your list. Another option is hiring an intern. What’s My Goal?

Social Media 120

Social Media Media Internal International 120

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Branding 118

Branding Brand Marketing Facebook 118

Cision

DECEMBER 11, 2015

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. copyright laws, but does your brand also do business in Europe? Learn how copyright laws can protect your brand’s reputation.

Telecommunications 120

Telecommunications Training Reputation Software 120

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Notified said it can now monitor brand mentions on TikTok. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO.

SEO 130

SEO Content Marketing Marketing Software 130

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. My main hypothesis: Today’s branded content is broken (for the most part). Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing. We have been the ones telling brands to “create engaging content.”

Strategy 120

Strategy How To Guidelines Advertising 120

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% 3) lack of employee experience (25%). 34% said ebooks.

B2B 114

B2B Marketing Survey Software 114

Contently - Strategy

AUGUST 27, 2024

Encouraging any group of employees to march in step is difficult. Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. In some cases, brands give full Slack privileges to freelancers.

Pitching 52

Pitching Interviews Employee System 52

Cision

NOVEMBER 3, 2016

It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership. I have seen these benefits in action as Gotham PR’s founder, where we’ve spent the past 12 years fostering a network with interns to junior and SAE team members.

Social Media 120

Social Media Media Reputation Training 120

Beyond PR

JULY 21, 2016

As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. Increasingly, a company’s sales team also looks to marketing for nurtured, high-quality leads, not just brand awareness.”. However, every employee is also a representative of your brand. Creativity?

Brand 40

Brand Branding How To Employee 40

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. GOAL: Extend the company’s brand value in markets around the world. . Increase your brand presences in industry circles by participating in relevant industry discussions via hashtags, and share breaking or trending news.

Local 75

Local Storytelling Infographics Resources 75

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

APRIL 27, 2019

While the study found, “fewer than 15 percent emphasized subject knowledge expertise” it also found “45 percent of announcements mentioned marketing expertise in areas such as audience engagement, market development and branding.”. 39% said influencers bring an “authentic voice” to messages and 38% cited influencers third-party credibility.

Survey 90

Survey Journalism Study Pitching 90

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. When someone asks me a question, I am happy to answer it. “How?

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

Cision

AUGUST 17, 2015

Thought Leaders/Employees Surpass CEOs in Credibility. Internal Crisis/Inefficiency Management. While it’s important to understand the qualms of company workers, I strongly suggest a company not equip employees outside of their communication staff to produce owned content on behalf of the brand.

Study 120

Study Engineering Mobile Crisis 120

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. 20) Mack Collier. 33) Jenn Swanson.

Social Media 120

Social Media Marketing Pinterest Media 120