Cision

JUNE 2, 2015

“It’s difficult for someone to be truly committed to a brand unless they give money or time.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Brand voice is not just what you say, it’s how you say it.” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Did you know?

Government 143

Government Survey Ethics Media 143

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. White papers – a great way to demonstrate thought capital in long form to a particular audience. Blogs – an executive’s own, plus a commenting strategy for others.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

APRIL 25, 2015

Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. Want to stand out with standout content? Get our free “Outside-The-Box Content Marketing for PR” white paper now! Give them a story they will relate to.

Film 120

Film Content Marketing Analytics Measurement 120

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy.

Brand 118

Brand Branding Marketing Facebook 118

Cision

JULY 13, 2016

Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. But does that work for your brand? More content does not garner more attention; relevancy does. Struggling to get eyes on your content? Push Content Out Many Doors.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Anything is Easy if You Try Hard Enough. So ALL messaging needs to be consistent, one voice: Communications is the core of a thriving organization.”. “For

Survey 74

Survey Industry Communications Corporate 74

5W PR

MAY 17, 2022

When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. Generally, public relations teams have been focused on creating written content for businesses. Top Examples of PR and Content Marketing Lead Generation.

Strategy 88

Strategy Content Marketing Employee Google 88

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception. Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis].

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Is your brand’s messaging and positioning woven into all communication?

Strategy 105

Strategy SEO Analytics Content Marketing 105

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Social is branding, but unlike traditional advertising—it’s more human.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

JUNE 5, 2012

Building an organization’s reputation positively impacts its brand and helps improve tactical sales-related activity and outcomes. The momentum generated by an enhanced reputation and visibility in the media and other forums will make it easier to place further thought leadership content.

Leadership 83

Leadership Publicity Reputation Employee 83

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

5W PR

NOVEMBER 2, 2016

It’s a common fallacy that PR is great for increasing brand awareness but not so great for actually converting people into shoppers. But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. For instance, partner PR with content marketing. Ultimately, PR is self-serving.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

APRIL 27, 2019

While the study found, “fewer than 15 percent emphasized subject knowledge expertise” it also found “45 percent of announcements mentioned marketing expertise in areas such as audience engagement, market development and branding.”. Dispelling 6 Myths PR Sometimes has about Content Marketing.

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

DECEMBER 13, 2016

Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. Are Facebook Ads Any Good for B2B Marketing? The Struggle is Real in B2B Content Marketing [UML]. Co-content marketing is good for them too. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. AskPat is a brand new, DAILY podcast. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? It’s all guided by author Mike Stelzner, whose own personal branding with 149k Twitter followers deserves study. Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48