MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

JUNE 11, 2024

And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. Here’s the list of companies I’m watching and here’s how to get on my radar if you are a vendor. >>> Worth a read Muck Rack interviewed Michelle Garrett about her new book on PR in B2B.

Internal 89

Internal International B2B System 89

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. That’s one thing that our communities love.”.

Local 216

Local Government Community Corporate 216

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. I'll share tips and strategies to attract attention, build business and connect with key communities. How Can Professional Speakers Perfect PR to Book More Gigs?

Case Study 40

Case Study Conference Reputation Small Business 40

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts.

Policies 94

Policies Energy Government Crisis 94

PR for Anyone

MARCH 27, 2024

She reflects on her journey of self-discovery and the pivotal moment when she decided to commit to writing her book. The pervasive influence of ageism in Hollywood and corporate settings leaves a great need for more representation and recognition of women’s achievements, regardless of age or appearance.

Film 130

Film Storytelling Writing Insurance 130

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time.

Community 40

Community Measurement Reddit Google 40

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Plus, it’s always a good thing in my book to provide the complete view of your client’s brand/product.

Pitching 61

Pitching Consumer How To Meeting 61

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. They have a DNA, which you can read more about in my book. “To I’ve created a methodology called Corporate DNA. Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PR Conversations

NOVEMBER 20, 2014

Indeed, in stating what IC is concerned with, the new book does not specifically mention employee relationships listing, instead saying it focuses on “sharing information, building understanding, creating excitement, commitment and, ideally, achieving a desirable result” Both books claim to have been written as a practical manual.

Employee 77

Employee How To Internal International 77

Bianchi Biz Blog

SEPTEMBER 21, 2023

But you should be forewarned, booking private space through CTA is highly advised, as trying to book space for unsanctioned events offsite is likely to get your company banished from future CES events. If you’d like more insight on how to succeed with PR at CES 2024, email us at bianchipr@bianchipr.com.

Technology 93

Technology Automotive Mobile Interviews 93

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60

Bianchi Biz Blog

JULY 21, 2022

And be forewarned, booking private space through CTA is advised, as trying to book space for unsanctioned events offsite can get you banished from future CES events. If you’d like more insight on how to succeed with PR at CES2023, email us at bianchipr@bianchipr.com or call us at +1.248.269.1122. Author: Jessica Muzik.

Mobile 113

Mobile Technology Automotive Interviews 113

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. In other words, I started to look at what was happening in other fields and how that might bring value to current compliance challenges.

Interviews 105

Interviews Ethics Government Internal 105

Deirdre Breakenridge

DECEMBER 12, 2017

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. I followed them, read everything they wrote, bought some of their books, and watched their videos on YouTube and TED Talks. That’s how I learned to use Twitter. Using Twitter makes me smarter.

Twitter 208

Twitter Software Retail Agency 208

Solo PR Pro

MAY 1, 2018

How was she going to make it rain? The question of how to sell professional services is an enduring one whose answer is being changed by technology. PIE builds communities one person at a time, helping senior executives understand, connect, and collaborate. The post How to be a PR Rainmaker appeared first on Solo PR Pro.

How To 40

How To Case Study Technology Conference 40

MaccaPR

APRIL 18, 2017

But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Twitter A journalist’s. governance.

How To 121

How To YouTube Pitching LinkedIn 121

Solo PR Pro

APRIL 13, 2021

Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. In his book, Jason breaks down the four main purposes of using influencer marketing to boost a campaign: Word of mouth.

Marketing 89

Marketing Employee Local Community 89

Presspage

AUGUST 9, 2023

Investor relations is defined by Gartner as a 'strategic responsibility whereby organizations manage communications between their executive leadership and the financial community'. Ensure better compliance and corporate governance. Book a personalized demo now. Improve business disclosures and enhance overall credibility.

Strategy 78

Strategy Technology Tools Government 78

PR Conversations

NOVEMBER 12, 2015

Developments include the (recently updated) Barcelona Principles , ‘ workflow ‘ tools enabling monitoring and analysis of data generated through digital communications, numerous academic research papers and the insight of research firms. Born in 1900, Dr Robinson became a pioneer of research.

Survey 40

Survey Publicity How To Measurement 40

Cision

MARCH 29, 2016

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry.

Local 120

Local Retail Newspapers Sports 120

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

wiredPRworks

FEBRUARY 14, 2022

With a love of books that began in early childhood, Danielle always knew that she wanted to build a career where she’d be surrounded by them. Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world!

Social Media 52

Social Media Trends B2C Media 52

Stephen Waddington

MARCH 10, 2019

Jon’s book How to Understand and Manage Public Relations (1991) was Sarah’s inspiration for the #FuturePRoof community and books. In an email Jon cited his inspiration as Scott Cutlip’s Effective Public Relations (1952) which was the first text book to align PR with management. Happy Birthday Amanda. ??

Marketing 81

Marketing Measurement Government Report 81

Bianchi Biz Blog

AUGUST 19, 2021

However, be forewarned, booking private space through CTA is advised, as trying to book space for unsanctioned events offsite can get you banished from future CES events. If you’d like more insight on how to succeed with PR at CES2022, email us at bianchipr@bianchipr.com or call us at +1.248.269.1122. There will be 3.9

Automotive 91

Automotive Interviews Technology Mobile 91

Cision

JANUARY 21, 2016

They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Scott: We have software to look at both search and booking trends for hotels and beach rentals. During the webinar, Scott and K.C.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Waxing UnLyrical

DECEMBER 17, 2012

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review).

Video 79

Video SEO Skype B2C 79

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. An estimated 70% of global carbon emissions come from the building and operation of infrastructure with a staggering seven percent of global carbon emissions coming from concrete alone.

Construction 52

Construction Engineering Community Resources 52

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. Did you know Facebook uses content directly from Wikipedia to feed its community pages? In accordance with recent changes, here are eight tips for how to manage your company''s Wikipedia page. Wikipedia is a permanent part of our public culture.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

wiredPRworks

JANUARY 3, 2020

Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? We are glad to have her as a part of our team, and we are even happier to recommend her as a Corporate Trainer for LinkedIn.

LinkedIn 52

LinkedIn Engineering SEO Training 52

wiredPRworks

FEBRUARY 23, 2018

Rozgonyi will present, “Ultimate Social Selling: How to Recharge and Refuel Right Now!”. How Can #Eventprofs Use #SocialSelling to Lift Customer Experiences? Ultimate #SocialSelling: How to Recharge and Refuel Right Now. Learn how to self-assess your social skills and find out where you can improve.

Education 51

Education System Meeting Nonprofit 51

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 83

Nonprofit Measurement Case Study Study 83

Sword and the Script

JULY 14, 2020

In the process, I earned both new respect for communications and cultivated greater executive buy-in. Some of them haven’t picked up a marketing book (let along comms) in 20 or more years. Be as patient as you are repetitive because other surveys have shown executives that understand communications also tend to value it more.

Survey 141

Survey Measurement System Education 141

wiredPRworks

JANUARY 3, 2020

Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? We are glad to have her as a part of our team, and we are even happier to recommend her as a Corporate Trainer for LinkedIn.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Maxim Behar

MAY 31, 2021

They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. That is how I started! I would like to talk about the book that you authored, Maxim. So, what made you write this book? I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. We were advising them on how to present themselves to the media, to their employees, and to the public.

Newspapers 59

Newspapers Meeting Ethics Social Media 59