Sun.Jun 16, 2024

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B2B marketing gets personal: New study shows how emotional connections are key success drivers—4 in 5 will turn focus to human-centric strategies

Agility PR Solutions

B2B marketing has never been about tugging at the heartstrings with emotive storytelling. For decades, these comms pros have relied on facts and data to get the job done. Now, according to new research from creative branding ad agency Triptent, they’re discovering that authentic storytelling and empathy are key to customer engagement and long-term brand […] The post B2B marketing gets personal: New study shows how emotional connections are key success drivers—4 in 5 will turn focus t

B2B 110
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Top Crisis Communication Plan Examples for Your Business

PR Fuel

You know how important it is to be prepared for anything in business. Unexpected crises can strike at any time, and if you’re not ready, they can seriously damage your company’s reputation and bottom line. That’s why having a solid. Read More The post Top Crisis Communication Plan Examples for Your Business appeared first on eReleases.

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How PR drives success in travel and entertainment

Agility PR Solutions

In today’s experience-driven economy, the travel and entertainment industries can only thrive when they’re able to capture the imagination of the public. Whether it’s a luxurious getaway in an exotic destination, a heart-pounding adventure tour, or a blockbuster film generating global buzz, success hinges on one key factor—and that factor is visibility.

Travel 101
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The art of the comeback: What Victoria’s Secret and Nike can learn from these 5 success stories

Agility PR Solutions

When fashion trends change (and they usually do), brands struggle. Right now, two behemoths from the last quarter-century are dealing with just that. Shares in Victoria’s Secret are down nearly 50 percent since the beginning of 2023, while Nike’s shares are down more than 42 percent since ’22. Both are vying for a comeback. The […] The post The art of the comeback: What Victoria’s Secret and Nike can learn from these 5 success stories appeared first on Agility PR Solutions.

Fashion 101
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Tips for integrating managed IT services into your PR strategy for greater impact

Agility PR Solutions

In today’s digital-driven era, public relations strategies must evolve to include technological advances that streamline processes and enhance communication efforts. Developing an effective IT strategy is essential for integrating managed IT services into your PR operations, ensuring that your campaigns are not only more efficient but also more impactful.