Sword and the Script

OCTOBER 3, 2023

The database also has built-in features for list-building and a generative AI feature for pitching. PR tech mentions Video makers. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Pitch podcasts by noon. Kick-ass” PR blogs. All this leaves me shaking my head.

Analysis 151

Analysis Tools Software SMB 151

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

APRIL 21, 2020

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Use your summary to tell a creative story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media.

Case Study 178

Case Study SEO Film Video 178

Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. The specific reporter or analyst that will be participating.

Writing 130

Writing How To Interviews Pitching 130

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Mika: I have always been a news junkie … I didn’t play video games or watch cartoons, I wanted to watch ABC 7 News in Chicago.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. See this earlier post for tips on reactive media pitching. Start an executive blog. If your insightful, eloquent founder isn’t blogging on a regular basis, there may be a great PR new year’s resolution worth taking.

Video 160

Video Banking Data Software 160

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. A key component of stellar media relations is knowing what stories to pitch and to whom. Know that not everything is news.

Publicity 256

Publicity Brand Branding Storytelling 256

OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. And he did beautifully.

Media 94

Media Sports Agriculture Pitching 94

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. Be a good communicator.

Training 159

Training Pitching Writing Video 159

Prohibition

SEPTEMBER 28, 2021

We celebrated two of our favourite days of the year, Yorkshire Day and International Dog Day, and our creative department was well and truly worked-hard this month, as we saw a bumper number of video shoots booked in – and all over the country too! Watch the full video and see just how far and wide it went here.

Video 62

Video Education B2B Local 62

Critical Mention

APRIL 9, 2020

Because of this, it’s best to tailor your blog posts, earned media placements and social media interactions to a wide segment of customers and prospective clients. This is the time to get creative and produce a wide range of online content. It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle.

Healthcare 89

Healthcare Radio Sports Video 89

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms? You’re stressing about it.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Overview of Your Company And Blog/Resources Sections. Want to write for Cision®? Interviews.

How To 177

How To Guidelines Content Marketing Video 177

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Today, 23 percent accept pitches via social media. For example, Ian suggests leveraging the 77 percent of American journalists who blog. Get our free pitching best practices tip sheet!

Social Media 120

Social Media Media Pitching Media Training 120

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 26% said “better and cheaper video production technology;”. 4) Emphasis on professional journalism.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

MAY 4, 2018

PR is all about differentiation, so a blog or personal website is a good way to stand out. Consider a short digital video about what you’re most passionate about. It’s a good idea to go after your ideal job with the same skills and enthusiasm you would use in the workplace – pitching a story, or securing a new client.

How To 189

How To Nonprofit Privacy Interviews 189

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Video gets even bigger. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: to spark creativity and speed up the cycle between ideation and execution. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: to spark creativity and speed up the cycle between ideation and execution. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

ImPRessions - Crenshaw Communications

MAY 15, 2017

A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. A chance to show creative flair. . You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

Skype 147

Skype Agency Meeting Software 147

The Proactive Report

JUNE 18, 2021

Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart. Video is the fastest growing medium on the Internet.

Small Business 213

Small Business Fashion Groups Local 213

Cision

NOVEMBER 3, 2015

Pitch reporters and influencers. When pitching, it’s important to be clear and concise. For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. Photos and videos can also help your release stand out, and using links will help you drive more traffic back to your website.

Social Media 120

Social Media Pitching Writing Report 120

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). The post is pitch perfect. It has a short video explaining how to make the masks. It all just seems kinda forced.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

OnePitch

MAY 12, 2022

Video is powerful. If a picture is worth a thousand words, video is worth a million. Video puts a face and personality on a story. Video comes with sound, movement, gesture, eye contact and often a conversational feel—it’s alive. Video allows you to show that emotion in full color and directly connect with the viewer.

Strategy 52

Strategy Interviews Pitching Energy 52

Shift Communications

NOVEMBER 12, 2014

Google Analytics Blog. WordStream Blog. SHIFT Blog. Christopher Penn’s Blog. Todd Defren’s “PR Squared” Blog. Scott Monty’s Blog (his “This Week in Digital” posts are a must-read). Chel Wolverton’s Blog. When you want to tap into your creative side. Blog Maverick (Mark Cuban).

Knowledge Base 141

Knowledge Base Blogging Agency B2B 141

Prohibition

JULY 10, 2023

To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. Located in the Aoraki Mount Cook National Park, the full-sized pitch was constructed at the base of the mountains – creating the most beautiful backdrop for the beautiful game.

Tourism 62

Tourism Fashion Social Media B2C 62

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. This willprovide you with fresh perspective and ideas for new, creative approaches. Stay with me here.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Prohibition

MARCH 16, 2021

Offer solutions not a sales pitch. This couldn’t be truer; the focus of content marketing should be on creating videos, podcasts, articles, posts that help your customer, add value to their life, and help them solve their particular problem. Use multiple channels – content marketing shouldn’t be just about blog posts.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. This resulted in us forming a variety of clubs.

Local 52

Local Case Study Nonprofit Healthcare 52

Landis PR

OCTOBER 25, 2021

Create video content with a point of view. If I think of some crazy pitch or stunt or partnership, I put it in there. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Encourage others to think creatively. Now is the time to experiment. Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. He described breaking a story about a pornographic video pirating ring. He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stephen Waddington

JULY 26, 2017

The skills of a team have developed to include: listening and monitoring; creative; content development; production; community management; and media relations. Specialist functions such as paid media and video production may be outsourced, depending on the scale of the organisation. The process starts with monitoring. Show and tell.

How To 84

How To Reddit Media Pitching 84