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Top PR Insights From 2023 – It’s More Than AI!

ImPRessions - Crenshaw Communications

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. Here’s a countdown of the five Crenshaw blog posts that have attracted the most attention throughout 2023. Here’s to putting the knowledge to good and constructive use!

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Crafting the Perfect Tech PR Campaign: A Step-by-Step Guide

5W PR

Writers and editors employed by tech publications, websites, and blogs. Figure out if there’s a trending issue or popular topic the tech aligns with. Construct press releases that encapsulate the essence of the story. Having identified the objectives, the next step is to figure out who the target audience is.

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Five influencer marketing trends marketers should know

5W PR

Influencer marketing is on the rise, and here are five trends that every marketer should know if they want to stay ahead of the game: Micro-influencers have a big impact. It’s no longer enough just to have a simple picture or well-constructed content to create a strong marketing campaign. Video content is on the rise. With over 1.5

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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Upwave helps PR professionals create proactive data and trends using its Instant Insights feature. Google Trends. Google Trends is underutilized in our view.

Tools 232
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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits.

Analytics 170
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RICS Sustainability Report 2022: some green shoots?

Practical Law Construction

In recent years there has been recognition within the UK construction industry of the importance of the reduction of carbon emissions. This blog takes a closer look at the Report. The construction industry has already made progress. The point being: the carbon reduction tools are there if parties wish to use them. Key Findings.

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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. As Allison Melnik ( @allisonmelnik ) stated in this PR 20/20 blog post : “[Live streaming] provides businesses with the opportunity to show instead of tell. Square Format.

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