PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. Redefine your brand vision.

Blogging 51

Blogging Brand Branding How To 51

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. 00:00:01] Facebook is taking your brand to the woodshed. In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. What are our alternatives?

Facebook 116

Facebook Video Brand Branding 116

5W PR

AUGUST 12, 2020

Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Brand Branding 68

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists. A great example of this is visual content, such as infographics.

Pitching 88

Pitching Infographics Social Media Employee 88

Cision

JULY 13, 2016

Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. But does that work for your brand? Brands must establish what their goals are and who their target audiences include before bouncing ideas around and creating content.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

5W PR

MAY 27, 2022

That means companies looking to create and tell their stories should be looking into their brand narrative as a way to create more loyalty and goodwill with the customers, including stories about how a business overcomes any adversity or obstacle. Human factor.

Company 88

Company Strategy Publicity Real Estate 88

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society.

Tools 69

Tools Insurance Insurance Handbook 69

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Start with your employees. Tell all your stakeholders.

Communications 69

Communications How To Telecommunications Employee 69

Cision

OCTOBER 20, 2015

Today, content can be found in a variety of forms, such as videos, blogs, infographics, gifs and more. From sales to product development to executives, each department and employee has something to share that will help you appeal to your audience. Successful strategies also need to combine paid, earned and owned media.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Communications Conversations

NOVEMBER 24, 2014

As part of that presentation, I had a section dubbed “Content Cornerstones”, where I suggested 9 tips to consider when creating online content on behalf of your brand or client. 1: Instead: Stay true to your mission, values and brand voice. Sleep Number (client) stays on brand with most of its posts.

Case Study 166

Case Study Strategy Study Hotels 166

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 100

Engineering Writing Mobile SEO 100

Buzzstream

JUNE 5, 2024

Ultimately, digital PR is designed to build high-authority links to help you build your brand and rank better. Those are all great examples of content that gets links and coverage, but they aren’t as helpful if you want to replicate them as a brand. So, without further ado, here are some of the best digital PR examples that work today.

Digital PR 62

Digital PR Examples Strategy Survey 62

Beyond PR

JANUARY 3, 2017

Imagine the stories the brand can tell around that. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills.

Company 72

Company Storytelling Small Business eBook 72

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Also take a tour of their websites and blogs. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Solo PR Pro

DECEMBER 5, 2017

You can even do several stories to create a brand news-of-the-day feature. Direct users to a website, blog post or even a download. Showcase your brand personality. A story can show off the heart of your brand. You can also use stories for employee takeovers allowing your team to give users a peek behind the curtain.

Instagram 40

Instagram B2C Infographics Leadership 40

Waxing UnLyrical

JANUARY 17, 2019

There are several ways to keep your name out there in a manner which continues to build brand equity: 1. Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. Develop a Content Calendar. This is recommended regardless of how much your news is humming.

Leadership 81

Leadership Survey Education Exercises 81

5W PR

NOVEMBER 2, 2016

It’s a common fallacy that PR is great for increasing brand awareness but not so great for actually converting people into shoppers. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. And it’s not just the startups anymore.

Software 93

Software Banking Technology Data 93

PR in High Definition

AUGUST 25, 2017

Brands need to look to make the most of every piece of content, improving ‘bang for buck’. Another good tactic is to provide employees with social media influence with some training. Something simple like a photograph works, or even an infographic.

How To 54

How To Media Infographics LinkedIn 54

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. ” https://t.co/XuswAAsGAo. XuswAAsGAo. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

PR Conversations

JULY 5, 2017

In my experience, employees from Communications department spend their lives performing the following functions: 1. He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. Building strong personal brand of President/Chief Executive Officer. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

PRSay

MAY 18, 2016

Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. Providing that data, perhaps as an exclusive, gives your brand the opportunity to share its message with its target audience through a trusted medium. If they visualized the data in a chart or infographic.

Data 106

Data Meeting Measurement Guidelines 106

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! General Mills also produces a video overview and blog each year, with an audio interview this year as well. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do.

Company 113

Company Interviews Print Pitching 113

Presspage

JULY 5, 2017

Read more about how the Metropolitan State University of Denver uses the newsroom for brand journalism. Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. But who is your audience? Well, quite a lot of people to be fair.

Education 84

Education Resources Internal International 84

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

APRIL 23, 2015

Interviews, profiles, employee updates, press releases – all are based on the written word. Video, photos, infographics and the like are necessary in a mobile and digital world. Read forums and blogs related to the visual media that you’re interested in. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

MaccaPR

NOVEMBER 20, 2018

The good news is: at its best, your newsroom can serve as a content hub for your video, social media content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate.

Mobile 91

Mobile Corporate Survey Web 91

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. For example, upload the slides to SlideShare and embed the presentation in the blog post.

B2B 60

B2B Infographics Interviews eBook 60

PR Fuel

SEPTEMBER 18, 2018

Instead of sending a regular press release, use an infographic to tell your story. It used the word “repositioning” over and over instead of discussing why it had to fire employees. This was a terrible time for their former employees and Citigroup decided to focus on how great it was for the company instead. Sucks, doesn’t it?

Writing 118

Writing Newspapers Report Data 118