Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. The infographic lists six other mistakes that keen bloggers should be careful to avoid. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

The Ultimate Brand Video Helper

ReimaginePR

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. You mean that much to us… Blog brand video Humour in storytelling infograph Reimagine PR Storytelling Techniques

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Infographic: 55 blog post ideas to captivate your audience

PR Daily

However, industry experts suggest that a quantity over quality approach will damage your brand. For marketers who feel they are running out of ideas, Digital Marketer has put together an infographic that contains 55 ideas for different blog posts. Use your blog to debate with and react to other content creators and industry commentators. To learn about all 55 ideas, and decide whether they are right for your content mix, consider the full infographic.

How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

Infographic: A checklist to review once your blog post is published

PR Daily

You’ve published your blog post, and it looks dandy. This infographic from Divvy HQ offers essential steps that every brand manager should take after writing and posting a new blog piece. To learn other ways to spread the word about your latest blog post, read the full infographic. The post Infographic: A checklist to review once your blog post is published appeared first on PR Daily. Infographics Social Media Websites Writing & Editin

Infographic: Why your guest blog is rejected

PR Daily

To grow your personal brand , it important to become a thought leader on certain topics by blogging. One of the ways you can grow your brand is to earn guest blogging placement. These publications are looking for contributors, and guest blogging can be a good addition to your content marketing strategy. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more.]. Check out this infographic by Influence & Co.

4 blogging ideas for brand managers

PR Daily

Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Here are four ideas for moving past boring and making a splash with your organization’s blog: 1. Many of the blog’s hot tips don’t require the company’s products. More than nurturing trust, the strategy can create brand loyalists.

Infographic: 8 tasty tips for crafting delectable blog posts

PR Daily

They crave blog posts that satisfy their appetite for new and useful information and want a taste of the latest dish that nobody else is offering. What other ingredients make up blog posts readers salivate over? RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more ]. An infographic. For more ways to spice up your blog post writing, check out the full infographic below Stale content leaves a bad taste in readers’ mouths.

Infographic: 21 writing tips to add juice to your content

PR Daily

Brand managers keep churning out content seeking better SEO and more sales leads, but lackluster efforts will produce meager results. Your blog serves a crucial purpose for your organization. Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand.

Infographic: Why you should produce less blog content

PR Daily

When you sit down to create content, do you immediately think about your organization's blog? Does your mind start racing through potential blog post ideas and how you can use them to turn readers into customers? There's nothing wrong with that—corporate blogs are a solid way to convert customers—but other types of content marketing could be even more effective at driving business. An infographic from HubSpot. Only 29 percent say they want to read more blog posts.

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. In fact, most vertical trades will run guest pieces, and a pickup of your blog post results in the kind of multiplier effect anyone blogging for business should seek. Harness the power of guest blogging.

7 PR Blogs You Should Be Following

Critical Mention

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Are you looking for good photos for your brand’s blog or social media posts? PRNEWS Blog.

Infographic: Visual statistics marketers should know

PR Daily

Venngage ’s Nadya Khoja surveyed over 500 online marketers to find out how they were using visuals in 2018 and how they planned to adapt in 2019, and the results were compiled into this infographic. However, original graphics such as infographics outperform all other visual types, with the next closest format (videos and presentations) receiving nearly 15% less engagement. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].

27 blogging tasks brand managers should outsource

PR Daily

Corporate blogging tends to hearken the old adage, “We can do this the easy way, or we can do it the hard way.”. By “everything,” I’m talking about “the works” package of blogging. Crafting a blog post is much more than just writing text in Wordpress and slapping it on the web. The path to a robust and effective blog presence is long and complicated. Want to learn how to offload some of your blogging tasks? Check out the infographic below from Blogger Sidekick

Infographic: How to craft captivating online content

PR Daily

Your content has become a crucial part of your brand identity. The quality of your blog can have profound implications for your brand image and overall performance. This infographic from Manage Inbound offers tips for enterprising marketers who are looking to build their portfolio of owned media online. Read the full infographic to uncover all the nips and tucks that writers can use to make their content stick in readers’ minds.

Infographic: How to feature your organization in Instagram Stories

PR Daily

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? This infographic from Animoto shares how organizations are already using Instagram stories and how marketers can elevate their brands with new campaigns. To learn how to make your Instagram offering stand out, read the full infographic. Infographics Social Media Storytelling

5 steps to writing guest blog posts

PR Daily

Every brand journalist. One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material. Identify the websites and blogs where you want to be featured. This is even more important with a third-party blog because online audiences vary.

Infographic: Visual marketing statistics to guide your 2019 efforts

PR Daily

Are your images and infographics keeping your readers engaged? The internet loves a striking image—and blog posts with huge paragraphs of dense industry jargon are barely skimmed, much less read carefully. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. This infographic from Venngage shares important statistics for marketers looking to add visual interest to their messages. Original graphics and infographics perform the best online.

9 blog topic resources bursting with ideas

PR Daily

Blogging can be a slog. One exhausting aspect of maintaining a blog can be generating fresh ideas—but it doesn’t have to be. Several seasoned blogging pros have created tools for triggering a ton of writing topics. Klock Work Infographic Idea Generator. Impact’s Blog Title Generator. Hubspot’s Blog Topic Generator. Enter three words, and you’ll get a list of five blog post headlines. This will help you quickly find blog post ideas.

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. Journalists value news releases and want brands to provide high quality content. This gives brands a good variety of resource ideas and formats to choose from when they are crafting their next press release.

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. While blogging certainly isn’t the only aspect of content marketing , it’s pretty clear blogging was (and still is) a critical part of the evolution into the trend as we know it now. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage.

Elements of the perfect blog post

PR Daily

The rise of content marketing means that brands compete with traditional publishers for page views, resulting in a cacophony of blog noise. It would be nice if every blog post could be perfect, but does such a thing exist? My approach to best corporate blogging practices has always been to ensure that the content is timely, relevant, valuable to my audience and well-written. That’s where this BlogPros infographic comes in. What makes the perfect blog post?”

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. WEBINAR: Cisco shares its best brand journalism and social media tips. A survey by Orbit Media Studios says that bloggers spend more time creating blog posts, with the average post taking about two and a half hours to write. More than half (54 percent) of the 1,000 bloggers surveyed said that they can knock out a blog post in an hour or two.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. Match voice to the publication or blog. Blog posts are usually opinion-based with a casual tone; e-zines might be written in more of a traditional journalistic tone – quoting sources, using a formal tone, written in AP style.)

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. No surprises here every brand has a Facebook page and is on “the Twitter.”

How to Succeed in Personal Branding on Social Media

B2B PR Sense

There's no doubt that there's an important place for personal branding on social media. But before we get into the ins and outs of personal branding with social media, let's look at why personal branding is important in the first place. Why You Need a Personal Brand. Some might initially scoff at the idea of personal branding. After all, they reason, that's why you have a business brand. But business brands no longer cut it. Write blogs.

Infographic: How to use color to draw more web visitors

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Learn more about color psychology in web design by checking out the infographic from MyBizNiche. A version of this article originally appeared on his Knowledge Enthusiast blog. The post Infographic: How to use color to draw more web visitors appeared first on PR Daily. Infographics Marketing Visual & Video Communications

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How to Overhaul Your Blog: 5 Steps to a More Distinctive Brand Identity

PR 20/20

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”. 5 Steps to Reimagine Your Blog. Redefine your brand vision. Blog search bar. Content Brand

Infographic: 10 strategies for partnering with influencers

PR Daily

Did you know that tweets from influencers and brands combined can increase purchase intent by a factor of more than five? As people are turning to blogs, reviews and social media to learn about products and services, influencer marketing has become a much bigger factor to consider. This infographic below by Grin lists 10 key strategies you should consider to help you elevate your influencer marketing. Branded blog posts. Knowledge Enthusiast blog

3 employees who can harm your brand

PR Daily

As the number of channels and the volume of content grows, it’s increasingly difficult to guard your organization’s valuable brand. Product managers send out companywide emails announcing their (completely off-brand) Medium blog post. In the short term, well-intentioned employees slowly erode brand consistency by designing things themselves or outsourcing them to their personal freelance network. If your director isn’t adhering to brand guidelines, who will?

Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

PR Expanded

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? Are you using social media to get closer with people to build your own personal brand? Communication is at the heart of your business and every relationship you build.

Infographic: The true power of Instagram

PR Daily

The Make a Video Hub team have scoured the internet to uncover a collection of the latest Instagram figures to demonstrate how effective the platform is for brands and businesses. Take a look at the following infographic by Make a Video Hub to see the full picture of Instagram’s effectiveness: Matthew Royse is the regional marketing director for Freudenberg IT, a global IT solutions provider. A version of this article originally ran on the Knowledge Enthusiast blog.

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. Let's look at how you can grow your audience effectively and make the most of your social media for branding. You may have begun a social media and branding strategy. When it comes to using social media for branding, you just need to know the right tactics. Why Social Media Is Important to Your Personal Brand. You could guest post on their blog.

3 Steps to Equip Your Company Blog for the Road Ahead

Cision

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. But without a distribution channel, your company blog is like a car without an engine.

Guest Blogging for PR Pros

Solo PR Pro

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. But blogging on your own site can get lonely, especially when you’re just starting out, and if you don’t have your own blog you may be looking for a way to share your insights. Securing Guest Blogging Opportunities. Search to see if the blog you’re approaching has guest blogging guidelines.

7 Reasons Why Video Needs to Be in Your PR Plan

ReimaginePR

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Bonus: Before you start creating videos for your brand, keep these tips in mind. Remember, people buy from people, not from brands. Videos give your audience a sneak peek into who’s behind the brand. Keep in mind, your videos should be authentic and true to your brand.

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3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. But Those Troubled Infographics. Still, I see many infographics that very troubled for two primary reasons.

Infographic: The true power of Instagram

PR Daily

The Make a Video Hub team have scoured the internet to uncover a collection of the latest Instagram figures to demonstrate how effective the platform is for brands and businesses. Take a look at the following infographic by Make a Video Hub to see the full picture of Instagram’s effectiveness: Matthew Royse is the regional marketing director for Freudenberg IT, a global IT solutions provider. the Knowledge Enthusiast blog

Infographic: 64 content marketing stats to inform your strategy

PR Daily

That’s just a taste of the information contained in an infographic. The infographic focuses on B2B marketing efforts but has takeaways for marketers in all industries. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more ]. According to the infographic, 74 percent of companies say content marketing improves both lead quality and lead quantity.

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.