PR in High Definition

AUGUST 24, 2020

Agility, adaptability, ability to pivot, the age of disruption… anyone else seeing these words and phrases in constant use? I mean, they’ve been buzzwords for a long time, but COVID-19 has meant that people in marketing can’t go a week – a day, even – without hearing or reading these words. Collaboration in bursts. Real-time visibility.

Guidelines 102

Guidelines LinkedIn Course Examples 102

Sword and the Script

FEBRUARY 23, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. For brand builders, PR is an engine for both awareness and search engine traffic.

SEO 129

SEO Engineering Google Study 129

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Even if your new SaaS platform is the coolest and most disruptive tech ever, it’s not wise to focus solely on its features and benefits, and it’s worse if the pitch is drowning in jargon or technical terms. But does a startup business always need to hire a PR agency? The answer is no. What persistent problem does it solve?

B2B 232

B2B Agency Energy Media Relations 232

Newsfile

FEBRUARY 28, 2024

company website, blogs). This guide is your shortcut to navigating the PR landscape with confidence, offering clear benefits and insights to elevate your campaigns and engage your audience more effectively. Let this glossary be your foundation for success in the fast-paced world of PR. Understanding PR & IR Basics 1. news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Creating depth of message.

Brand 185

Brand Branding Marketing Wireless 185

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. Facebook already penalizes links to external videos.

Video 120

Video YouTube Mobile Advertising 120

Stephen Waddington

MAY 19, 2020

COVID-19 is an accelerator on practice and a disruptive force on content and media. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Newsrooms have been cut back to the bone and journalists furloughed. Digital media is booming. They need to be planned and built from the ground up.

Crisis 151

Crisis Government Energy Community 151

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. IBMVision Frictionless world: @Alibaba has no inventory.

Publicity 166

Publicity Data Analytics Advertising 166

Onclusive

MAY 18, 2017

When analyzing our customer data, we’ve seen owned media (blog content, self-published LinkedIn Pulse articles, etc.) One of our customers found that website visitors driven by earned media not only come to their site but also engage with their brand in meaningful ways (by making a purchase, playing a video, and so forth).

Advertising 150

Advertising Advertising Data LinkedIn 150

Mindful Marketing

OCTOBER 9, 2022

Not only is he a sharp emerging marketer, he’s an NCAA baseball player , and he knows something about going viral : A couple of years ago, he made a TikTok video of himself throwing a football over his house and catching it. A veteran marketer and an up-and-coming rookie argue the call. Most people seemed to think they were funny.

Consumer 80

Consumer Marketing Television Viral 80

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. Talkwalker adds podcast monitoring.

Tools 99

Tools Survey Pitching Analytics 99

The Proactive Report

FEBRUARY 3, 2015

It’s not just about impinging or being disruptive, it is about seeing who is sharing your story or commercial and who is out there reacting and taking action because of the brand’s positioning. The video has already has almost 2 million views on YouTube. Let’s take a look at McDonalds.

Digital PR 100

Digital PR Social Media Media YouTube 100

Sword and the Script

AUGUST 27, 2016

Like guest blogging and publishing press releases for links , the use of popups has gone beyond obnoxious and Google isn’t having it any more. Personally, I’m hoping Google will include any site that include auto-run video. Popup ads are interstitials that get between readers or viewers and the content their seeking.

Google 60

Google Mobile Transportation Content Marketing 60

PR in High Definition

MARCH 26, 2020

And today, we have the added challenge of getting our creative juices flowing as we all work in isolation of each other – so now more than ever we need creative ideas to tackle the unforeseen challenges that ‘coronavirus disruption’ brings. Brainsparker. Brainstorming can be a brilliant way to boost creativity. Have some fun.

Creativity 54

Creativity Software Exercises Video 54

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Bianchi Biz Blog

OCTOBER 28, 2020

A virtual press conference is a news conference conducted using online internet tools to connect an organization’s newsmaker(s) and working journalists with audio and video for real-time interaction without the need to be in the same location. Choose the right video conference platform – There are numerous options available to you.

Conference 65

Conference Travel Video Report 65

MaccaPR

FEBRUARY 19, 2018

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!”

Instagram 98

Instagram Crisis Local Privacy 98

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Image: jim crossley via Flickr, CC 2.0 Sorry, I won’t be telling you in this post. Image: BES Photos via Flickr, CC 2.0 They lecture: “Send an IM to your friends and mention your website to them.&#

Blogging 71

Blogging Twitter Creativity Facebook 71

Action PR

DECEMBER 16, 2019

Hugely successful, it drove mass awareness and footfall to the centres and gave Everyone Active a fresh, disruptive tone of voice at a key sales period. Our series of multi-functional images poked fun at the idea of a different type of dry January showing people getting a sweat on, taking to the pool and meeting at the (weights) bar.

Sports 52

Sports Film Local Exercises 52

Karen Freberg

FEBRUARY 4, 2018

I think there are many people who can see how he’s grown and created his own opportunities – essentially disrupting the market and industry as a whole on what is to be expected from a personal brand. I have been documenting my journey not like Gary has with video over the years, but with my own website and even this blog.

Social Media 45

Social Media Media Education Industry 45

Bad Pitch Blog

APRIL 15, 2014

Social media has disrupted our industry. Click here for a video about the book. Spin Sucks, is a much-needed, pragmatic explanation of the changing communication landscape. The book is practical, clearly written and helpful as a result. It''s no surprise Dietrich hails from the Midwest…we’re known for this kind of counsel.

Report 51

Report Fashion Trends Social Media 51

Frederik Vincx

JULY 24, 2016

This approach doesn’t allow us time to achieve big tasks and can hugely disrupt our creative mindset. To find out more about Google’s approach, watch this video. Something had to change. We revisited the productivity books we’d read over the years and (re)discovered 10 core principles for boosting office productivity.

Meeting 60

Meeting Creativity Software Google 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

JUNE 2, 2017

Look at companies that disrupt. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Your competitor is no longer the shop down the street or even a contender in your home state or country.

How To 198

How To Real Estate Web Case Study 198

Bad Pitch Blog

MAY 31, 2006

." - Date: Wed, 31 May 2006 20:04:05 -0700 (PDT) From: NAME To: BAD PITCH BLOG EMAIL Subject: live campiagn intro to bloggers Dear I just recently started a blog called the BLOG NAME. We keep our readers up-to-date on how to use online video as a sales and marketing tool. As you well know, Google Inc.

Pitching 40

Pitching Advertising Advertising Video 40

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

NOVEMBER 23, 2021

But here’s the thing – you want to make sure the ones you use have a solid connection to your business or the photo, and you don’t necessarily want ones that are close to the top of the popularity list. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

The Stalwart Blog

OCTOBER 3, 2019

So a governance crisis is a particular type of crisis where the historical lines of authority in an organization suddenly get disrupted. So a governance crisis is a particular type of crisis where the historical lines of authority in an organization suddenly get disrupted. So those can get disrupted in any organization.

Government 74

Government Crisis Video Interviews 74

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. 4 Trending Tactics to Add to Your Video Marketing Strategy. More and more marketers continue to take advantage of video marketing. More and more marketers continue to take advantage of video marketing.

Blogging 54

Blogging Marketing Content Marketing B2B 54

5W PR

MAY 27, 2022

That means, when a company in the robotics industry is trying to tell its story, it should find angles on how a business might be disrupting the industry in quantifiable terms. The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

ReimaginePR

NOVEMBER 9, 2020

If you are one of the presenters, make sure you have someone who is managing attendees for you, and make sure they know how to use Zoom and all of its features: like muting someone’s mic pinning the videos of your panelists disabling video of guests. They might as well not be there.

How To 177

How To Meeting Video Groups 177

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. And how do we train ourselves and others to survive potentially massive disruption? We're not seeing a lot of people talking about the very real potential economic disruption here. Will AI replace your job? We know AI is advancing rapidly.

Marketing 41

Marketing System Technology Google 41

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. Perhaps a healthcare facility’s senior management wants to ensure self-isolation protocols are well known or changes in vacation days.

Healthcare 88

Healthcare Strategy Communications Policies 88

Beyond PR

JUNE 2, 2017

Look at companies that disrupt. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Your competitor is no longer the shop down the street or even a contender in your home state or country. Don’t just stop there.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Here’s a look inside some of the most memorable ideas that I walked away with.

Marketing 48

Marketing Social Media Video Mobile 48