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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Walk the walk before you talk: International Women’s Day It was more an embarrassment than a crisis, but in March of 2022, hundreds of companies marked International Women’s Day with promotions or social posts of support. The smart play is to stand by a principled position with grace and weather the PR storm.

Banking 212
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How to Spark Interest and Earn Media from Influencers

Cision

Before you pitch, ensure you’ve found your brand’s voice and how it relates back to your culture. To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch. Explain why data, research or other content may be of interest and how you share a similar viewpoint with your target influencer.

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How to Go Beyond the Persona and Find Your Muse

Contently - Strategy

When our brain internalizes the muse, it starts to do a ton of creative work in the background. How to find your muse. The post How to Go Beyond the Persona and Find Your Muse appeared first on Contently. They’re with us all the time. When we’re in the shower. When we’re on long walks.

How To 137
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5 Solos Share How to Break Into A Different Sector of Business

Solo PR Pro

5 solo PR pros share how to break into a different sector of business. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. We want to hear from you!

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A New Era for Measuring Communications Campaigns

PRSay

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. “At In 2015, the principles were updated to version 2.0. “At

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Business Wire Releases New White Paper: Is Your IR Site a Security Liability?

Business Wire

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence. She holds a B.A.

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How to Grow Your Content Marketing Program

Contently - Strategy

When you should scale depends on so many factors, like company size, content budget, team size, internal skills, and content maturity. Look at it this way: a fintech startup with 50 employees should have a different mindset than a Fortune 500 bank that has 25,000 employees spread across 40 countries.