Cision

SEPTEMBER 14, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact. Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media.

Communications 0

Communications Banking Measurement Public Affairs 0

Stephen Waddington

FEBRUARY 21, 2022

Case studies include examples of how PR has been used to fight misinformation, unite remotely working colleagues, support the vaccine rollout, and support businesses adapt to a new economic environment. COVID-19 NHS response The Royal Free London was one of the first hospitals in the country to admit patients with COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” The next problem is establishing validity; how could we ever calculate the value of t=1 if the organisation never made those PR investments?

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

A dashboard that provides a single source of truth where you can easily see the results of your entire team, regardless of whether that team includes PR, social, digital, public affairs, events, internal communications or any combination you can come up with.

Measurement 52

Measurement Public Affairs Communications B2C 52

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. I was a journalist in the very beginning of 90-91 and some people from an American bank came here and had to assess when the Bulgarian legislation could be adapted to the European legislation and when Bulgaria could become a member of the European Union.

Hotels 64

Hotels Newspapers Journalism Ethics 64