Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? The decision to respond typically rests in how much traction an article is receiving, which until now is basically an educated guess.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” The next problem is establishing validity; how could we ever calculate the value of t=1 if the organisation never made those PR investments?

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Ethical Voices

MAY 8, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. Then we look at your impact on your communities. How are you thinking about your environmental and social impact? We look at governance practices. And we look at your leadership and reputation.

Ethics 70

Ethics Training Financial Survey 70

Beyond PR

SEPTEMBER 26, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Once you’ve outlined the problems that need attention, it’s time to determine how to solve them with a unified approach.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. How long have you been in journalism and how did you get started? In my current position, I have a mix of operational and strategic responsibilities. Finish this sentence: If I am not reporting, I am ….

Groups 55

Groups Meeting Transportation Media 55

Waxing UnLyrical

MARCH 11, 2015

” ~Shonali Burke, A Simple Yet Smart PR Measurement for The Rest of Us: A five-step plan that won’t break the bank. I was joking in an email to Shonali that I felt like this post was a little redundant considering how she is one of the eminent figures in PR measurement. Begin at the end (what you’re trying to achieve).

Measurement 40

Measurement How To Analytics Customer Service 40

Ethical Voices

MAY 6, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. Then we look at your impact on your communities. How are you thinking about your environmental and social impact? We look at governance practices. And we look at your leadership and reputation.

Ethics 52

Ethics Training Financial Survey 52

Waxing UnLyrical

JUNE 20, 2016

Why: “Your company’s social media presence and strategy should never be treated as busy work, or an experimental project,” writes Gini Dietrich as she tells us why “it’s time for it to graduate from the intern room to the bullpen of marketing and communications at your organization.”

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. Amirite ladies? Here’s some of what we talked about.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. Despite the offline-online discordance, it was actually really fun, and those who participated live told me learned a ton about how to curate such an event. Doing it live from a REAL event! Someone pinch me!

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

JULY 25, 2016

How to Measure PR: A Case Study and Examples. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Case Study 40

Case Study Study Measurement Pinterest 40

PR in High Definition

OCTOBER 26, 2020

Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. How to get to grips with cancel culture.

Groups 62

Groups Employee Leadership Examples 62

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Here’s some of what was talked about: On how to overcome PR tech fears: A3b. In March, my friend and colleague Heidi Sullivan stepped in to host the chat.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. and “Tell me how to do it!” 23 , 5-6 pm, Expert Express on building B2B communities using the 7C Social PR Framework. Also on Sun.,

Conference 40

Conference Facebook Nonprofit Video 40

Maxim Behar

APRIL 11, 2024

Friends, community. How can I not find a job in my own country? Just observe the videos shown on international television, if shown at all. Here, you can arrive with around 50,000 euros in your pocket or bank account and kickstart a business. Maxim: But there is nothing else there. Or you might think, "This is my country.

Television 59

Television System Interviews Travel 59

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is).

Education 40

Education Measurement Government Interviews 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

OCTOBER 10, 2023

That’s a letter grade of D and shows, “just because marketers know how to effectively drive accurate content marketing to the correct audiences doesn’t mean they’re giving their target audience what it needs.” When asked “Why?” the single most common answer (42%) was “the content was too general.”

B2B 135

B2B Case Study Survey Content Marketing 135

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C 192

B2C Community Banking Advertising 192

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. All this wheeling and dealing that’s been central to Cision over the last several years has been bad for the PR community in my opinion. Let’s just hope 2020 ends on December 31 st.

Software 178

Software SEO Company Tools 178

Sword and the Script

DECEMBER 10, 2019

Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. And then knows how to leverage this information to persuade you to purchase or act in a certain way.” 16) Social media fragments into niche communities.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. Media drives the communication between people around the world. Host: And what do you think the Bulgarian society failed to take from your Jewish community? Host: This community has been centuries in the making. Now it's in my room.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Maxim Behar

DECEMBER 3, 2020

Narrator: Today the Ladino language is less and less common among the community of Bulgarian Jews. A trader only needs a good sense of bargaining, how to make them buy and sell something and stay honest. Located between the southern and northern banks of the river, as it was called "Bokludzha", Poroyna. I don't know.

Agriculture 52

Agriculture Banking Hotels Travel 52

Waxing UnLyrical

MAY 13, 2016

So we devised a multi-faceted communications audit to identify: what the organization said it did, what its audiences thought it did, and. how to bridge the gap between the two. We surveyed internal stakeholders. External stakeholders. We did a media analysis. We set up and embarked on a massive social media analysis.

Measurement 40

Measurement Analysis Healthcare Training 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. marketers, PR, IR and internal communications professionals?to to drive more successful programs.”.

Marketing 63

Marketing Pitching Corporate Tools 63

PR Conversations

SEPTEMBER 10, 2015

To this seeming backwater Robert shone a dazzling light with experience of PR at the highest levels in the UK Cabinet Office, international PR with De Beers, and in the seemingly glamorous world of PR consultancy. Luckily for me, Robert had taken the South Yorkshire job as a stepping stone to retirement, to be close to the Yorkshire Dales.

Film 40

Film Creativity Newspapers Internal 40

Waxing UnLyrical

APRIL 4, 2016

” Darren Rowse explains why readers are more likely to “stay when you address their internal needs.” How to Maximize the Symbiotic Relationship Between PR and Influencer. How to Build a Strategic Narrative. Why influencer marketing works, and the new direction its taking.

Banking 40

Banking Social Media Storytelling Training 40

Waxing UnLyrical

APRIL 2, 2016

The Master Course obviously has much greater detail on how to build out the Framework. How does our content serve a purpose? How does it help our audiences? Do we know how to apply smart SEO (search engine optimization) to the content we generate? Do you see how smart and engaging the content is? serves a purpose.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 169

Marketing Employee Content Marketing Training 169