Sword and the Script

JANUARY 5, 2016

Co-creativity, a PR ecosystem. “We We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. Photo credit: Instagram.

Banking 60

Banking Marketing Wireless Advertising 60

Onclusive

JULY 13, 2016

Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content.

LinkedIn 150

LinkedIn Banking Leadership Creativity 150

Prohibition

DECEMBER 12, 2023

These enhances creative options give content creators more flexibility and opportunity to showcase their creative flair. It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Frederik Vincx

JULY 25, 2023

Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Role As a co-founder, my role was broad, mostly focussed on the creative aspects. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member. Lead product design and marketing.

Software 78

Software Banking Resources Government 78

Stern + Associates

OCTOBER 26, 2023

He is relied upon by Fortune 500 and Global 1000 companies, including AWS, US Bank, EY, Deloitte and Anglo American, for his scalable cross-functional plans that leverage existing infrastructure and operationalize ethics practices. Operationalizing data and AI ethics is not an easy task,” Blackman admits.

Ethics 115

Ethics Privacy Technology Government 115

Beyond PR

SEPTEMBER 2, 2016

To compete with big name brands, you need to get creative. However, you don’t necessarily need to break the bank. And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. What if there was a way to stay ahead of the game without a mega budget?

Banking 62

Banking Retail B2B Writing 62

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

5W PR

MAY 4, 2022

Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. It provides faster, cheaper, and more secure transactions than traditional banking systems. Cryptocurrency, bitcoin, and blockchain are hot buzzwords in the tech industry these days.

Technology 88

Technology Publicity Banking Newspapers 88

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” In banking, you’re selling your unique insights. The investment bank had 96 of the top 100 B2B pieces of content in our analysis. For instance, the online bank Ally quickly analyzed how vaccine trial updates were affecting S&P 500 growth.

Financial 109

Financial Banking How To Marketing 109

5W PR

APRIL 11, 2023

Creating a Publicity Stunt Companies can use creative publicity stunts to generate attention and buzz around their stock. Investment banks or other financial institutions can organize roadshows. When crafting content, keep the target audience of investors, analysts, and consumers in mind to ensure the greatest resonance.

Publicity 88

Publicity Financial Banking Social Media 88

PRSay

AUGUST 16, 2022

While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks. During the client’s inaugural 5K in 2020, about 60 participants ran, walked, or biked, donating $1,500 to Second Harvest Food Bank. . • RunSignUp. Custom Ink.

Company 154

Company Nonprofit Apparel Banking 154

Solo PR Pro

DECEMBER 17, 2021

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” Kami spoke about how to protect yourself from home invasions.

Banking 96

Banking Film Transportation Financial 96

ImPRessions - Crenshaw Communications

JUNE 28, 2023

These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. Where PR falls short Even the best PR program is limited, however.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. Dig deeply.

Film 149

Film Real Estate Banking Financial 149

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 137

How To Creativity Storytelling Writing 137

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. Content and social media capabilities followed close behind. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Mark My Words

AUGUST 25, 2018

The Noel Edmonds campaign against Lloyds Bank, which has led the news agenda for more than a year now, has won the day for its emotional appeal and direct connection to customers, both existing and future of the bank. The campaign is really about compensation. The damage to the brand is gathering a pace.

Banking 60

Banking Energy Financial Creativity 60

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. Get Creative With WHO You Pitch. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Can I do a story on the impact of technology on banking cyber security? That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Cision

JUNE 8, 2015

Food pantries and banks always need help, but they’re often amply supplied with volunteers during Thanksgiving and Christmas. Consider food banks situated in rural communities and northern climates. Consider food banks situated in rural communities and northern climates. Get creative. Work outside holiday trends.

Employee 120

Employee Consumer Banking Local 120

Reputation Us

AUGUST 28, 2023

Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. ” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” ” Neville G. Provide information, but do the work.” ” Neville G.

System 78

System Technology Banking Community 78

PRSay

AUGUST 30, 2023

The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. In industries such as insurance or banking, consumers typically have just one provider or preferred vendor, so it probably wouldn’t work for two competitors to team up.

Brand 129

Brand Branding Film Insurance 129

Flack's Revenge

APRIL 11, 2019

Republic had to get creative, tap FOMO, and encouraged featured startups to bring in investors. There was a need for education, as people are more used to traditional banks. Here are some of the observations and takeaways, regarding marketing, and other aspects of building a fintech: Qapital got great results with Product Hunt.

Banking 120

Banking B2B Facebook Education 120

Prohibition

AUGUST 5, 2021

This partnership will offer a bank account service for people who have no fixed address in a bid to help tackle the stigma surrounding homelessness. This has earned the bank some great recognition in the media and on social – and rightly so! We’re working with @Shelter to provide a bank account for people who are homeless.

Banking 62

Banking Social Media B2C Course 62

Communications Conversations

OCTOBER 13, 2015

Bank is the title sponsor for the new Vikings stadium here in Minnesota. Or, what about broadcasting your volunteer rallies via Periscope so remote employees and those working in satellite offices can experience what it’s like in a virtual setting? Wouldn’t that be an interesting way to include those audiences? #4:

Corporate 60

Corporate Creativity Employee Instagram 60

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Dig into your data bank. Flexible, evenly weighted partnerships expand the bounds of so many elements of PR campaigns, and these collaborations tend to have exponential returns on investment. Reuse, recycle, re-tool.

Video 160

Video Banking Data Software 160

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. A good onboarding will also lead to early tangible results, which are like money in the bank for later in the partnership. So, how do we ensure we’re keeping our clients happy? Then dig deeper.

Agency 182

Agency Banking Internal International 182

Communications Conversations

FEBRUARY 2, 2018

Bank – #NiceOff campaign on Twitter. How does a bank activate its brand during the biggest sporting week of the year? Bank’s tweet that got things started on Wednesday: With so many visitors to our home state this week, let’s show everyone what Minnesota is all about. Bank (@usbank) January 30, 2018.

Digg 60

Digg Social Media Banking Sports 60

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

Creativity 120

Creativity eBook Meeting Banking 120

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon. We’re creating, curating, consuming, and confronting a daily tsunami of information.

Data 0

Data Tools Technology Banking 0

Karen Freberg

NOVEMBER 3, 2021

The book comes with a test bank, assignments, lecture slides, and of course the new personal branding simulation. It’s all about being creative and strategic – as well as knowing when to execute these approaches at the right time, right channel with the right audience to reap the biggest benefits for your personal brand.

Conference 64

Conference Education Banking Brand 64

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Bank and Optum. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Cision

JULY 24, 2015

To find out more about what Cision discovered in the Banking: EMV Chip Cards social media study, click here. Image: Vodafone Germany ( Creative Commons ). Mobile transactions could speed up the check-out process. Want even more insights about mobile payment and more? Click here for our free white paper now!

Mobile 120

Mobile Financial Retail Technology 120

Sword and the Script

DECEMBER 21, 2021

It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

MAY 17, 2020

A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. Education Education and training - agile education providers will benefit from digital-led democratisation of education provision but it doesn’t replace the collegiate experience of creative thinking and problem solving.

Tourism 118

Tourism Fashion Travel Retail 118