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8 Questions with PR, Marketing & Social Media Powerhouse, Peter Shankman (Part 1 of 2)

Critical Mention

When you chat with Peter Shankman , founder of HARO (Help a Reporter Out) and overall creative genius, you never know what he’s going to say, but one thing’s for sure. You are known for your best-selling book on customer service, “Zombie Loyalists.” By: Robin Gelfenbien. Oh, and fast. Like rapid fire.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Bank (nominated by Monica Wiant). Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism.

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Why AAA Should Be Worried About Getting a C- From Me

Waxing UnLyrical

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. And we don’t just want to pay only for what we use, we are demanding more options, more flexibility, better customer service … and that means better communications. That pisses me off.

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A Night at the 40th Annual Totem Awards

Barokas

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. We managed The Shop’s social platforms, which became the company’s main channel for customer service. In other words, PR strategies and programs that kickass and deliver big.

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Innovation or stagnation: Are brands losing their individuality?

PR in High Definition

The introduction of something new and a word we hear about all the time in the creative industry. Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged.

Brand 54
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Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. Sign up now ; there’s a 24-hour replay for all registrants, but you won’t get it if you don’t sign up. .

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure. ” ~Shonali Burke, A Simple Yet Smart PR Measurement for The Rest of Us: A five-step plan that won’t break the bank.