Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

Industry 316

Industry Fashion Travel Tourism 316

MaccaPR

JANUARY 8, 2021

Corporate Blogs Are Making a Comeback – Big Time. Arik agreed on the power of corporate blogs, citing a University of Massachusetts survey of Fortune 500 companies that revealed that use of corporate blogs skyrocketed to 77% in 2020. He pointed admiringly at Walmart’s corporate blog. What happened here?,”

Social Media 62

Social Media Trends Marketing Viral 62

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

NOVEMBER 15, 2019

Disney was able to launch their streaming service with a huge bank of ready-made content. Your team may not have blockbuster movies at its disposal, but without the ability to create your own original content, you’ll be spending money just to acquire what a group of creatives could already have been producing for you.

Analytics 160

Analytics Television Banking Data 160

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Bank and Optum. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Slow decline of social media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Michael Ares, MDA Corporate Marketing, LLC.

How To 104

How To Fashion Banking Industry 104

Mindful Marketing

AUGUST 9, 2019

Probably not, but now one creative company rewards kids for reading while they get their haircut. So, the reading program seems sustainable, but shouldn’t we be cautious about such corporate influence in children’s lives? Maybe you babysat, mowed lawns, or did chores around the house. Did you ever get paid to read?

Corporate 85

Corporate Banking Sports Community 85

Waxing UnLyrical

SEPTEMBER 20, 2018

Image: James & Carol Lee via Unsplash, Creative Commons CC0. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. Sorry, Colonel Jessup … my publics can handle the truth. He blogs at A Professor’s Thoughts.

Ethics 65

Ethics Nonprofit Guidelines Exercises 65

Mindful Marketing

JULY 17, 2021

On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5 Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

Tourism 115

Tourism Travel Nonprofit Banking 115

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. And, that getting to it isn’t always obvious or easy. Let me provide an example.

Brand 74

Brand Branding Banking Financial 74

Mark My Words

SEPTEMBER 29, 2017

In a speech yesterday to mark the Bank of England’s 20 year independence from government May rebranded herself as saviour of Free Market Capitalism. As the corporate comms world well knows any re-brand will fail if it is in slogan. As any economist will point out the celebration of the market in and of itself makes no real sense.

Brand 60

Brand Branding Conference Energy 60

Waxing UnLyrical

JULY 24, 2017

Because I cross-posted a few photos from Instagram to Facebook and Twitter (mostly FB), and got creative with hashtags, people I already knew IRL started following me on Insta, as well as people I didn’t know. And in just a few clicks, what started as a cold or relatively lukewarm connection (e.g.

Banking 89

Banking LinkedIn Facebook Community 89

Waxing UnLyrical

JUNE 5, 2018

In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

JUNE 21, 2017

Silver lining–Can produce creativity! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. A3: Small budget = ppl have to add on to other work, takes more time.

Agriculture 73

Agriculture Measurement Banking Resources 73

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

Publicity 87

Publicity Banking YouTube Social Media 87

Waxing UnLyrical

APRIL 5, 2012

In my mind, at least, there is an art to that aspect of our profession… the careful orchestrating of events, the timing of messaging, the careful melding of medium and message to ensure maximum impact… that absolutely drips creative thinking… sheer artistry! He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter.

Publicity 99

Publicity Insurance Insurance Nonprofit 99

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. Introduce yourself – who are you and what do you do? At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. How can you create campaigns, blog posts, and more that resonate with your audience?

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

NOVEMBER 28, 2016

The creative director of Il Pelicano, Marie-Louise Scio. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. And that sometimes means telling a customer to p**s off. Learn fast. Who inspires you? Sophisticated.

Banking 40

Banking Community Conference Training 40

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. Marketing and corporate communications will overlap.

Trends 407

Trends Communications Employee Corporate 407

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

MAY 2, 2016

Why: “Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics,” says Angie Jeffery as she explores why producing campaigns based on likability alone leads to “underperforming ads and millions of dollars in wasted media spend.”. Why Are So Many Likable Ads Ineffective? .

Training 40

Training Banking Pitching Writing 40

Shift Communications

MAY 7, 2015

Mary says her writing skills are a huge help in PR and that she’s never intimidated by titles now after interviewing CEOs of major corporations and managing directors of investment banks on a daily basis. If you’re looking to transition into a creative role, a degree or a few extra classes can help.

Agency 60

Agency Industry Healthcare Banking 60

Waxing UnLyrical

MAY 27, 2017

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. That pisses me off. But don’t lie.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Waxing UnLyrical

JUNE 6, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. What a Duck Can Do For “Social” Media Relations. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Case Study 40

Case Study Study Communications Banking 40

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40

Course Local Creativity LinkedIn 40

Waxing UnLyrical

SEPTEMBER 12, 2012

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious.

Publicity 83

Publicity Radio Nonprofit System 83

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. Song: “Bigger Than the Whole Sky”) Inspire creativity. Let’s face it. We are creators, storytellers and writers. We find inspiration in life, work and relationships.

Leadership 187

Leadership Storytelling Viral Banking 187

Waxing UnLyrical

NOVEMBER 9, 2017

Not because we weren’t creative enough, or weren’t strategic enough, or didn’t think big enough. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. But because we DID.

Banking 49

Banking Training LinkedIn Google 49

Waxing UnLyrical

APRIL 8, 2016

Creativity begets attention, which begets influence. That was part of the reason I was hired in 2006, along with two other extremely talented and creative PR professionals; to make over the organization’s PR function. Takeaway: Channeling your creativity can have remarkable results; results that even you may not foresee.

Community 40

Community Creativity Local Banking 40

Waxing UnLyrical

MARCH 25, 2016

They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Training 40

Training Banking Software Web 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Marketing turns to creative to stand out from the clutter .

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. This provides a great example of cheap metrics that don’t inform you about how effectively you are contributing to corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40