Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

Industry 316

Industry Fashion Travel Tourism 316

Solo PR Pro

MAY 24, 2022

Awards recognize the strategic and creative work we do and the results we get,” Mary says. Gayle, who considers award submissions to be somewhat of a specialty, turns to three main sources: Professional and industry groups Community groups — such as civic associations, nonprofits or the local Chamber of Commerce Media outlets.

How To 52

How To Groups Writing Local 52

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. – Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. Finally, develop a face-to-face relationship with a bank or credit union officer. Bank six months of savings before you jump.

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

JULY 26, 2017

The skills of a team have developed to include: listening and monitoring; creative; content development; production; community management; and media relations. The layout is simple, consisting of a large table and bank of screens. Modern press offices have evolved to work across all forms of content and media.

How To 84

How To Reddit Media Pitching 84

Waxing UnLyrical

JULY 24, 2017

Because I cross-posted a few photos from Instagram to Facebook and Twitter (mostly FB), and got creative with hashtags, people I already knew IRL started following me on Insta, as well as people I didn’t know. And in just a few clicks, what started as a cold or relatively lukewarm connection (e.g.

Banking 89

Banking LinkedIn Facebook Community 89

The Resolution Blog

DECEMBER 16, 2015

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should. It’s a subject I’ve thought and talked about and delivered against.

Case Study 120

Case Study Agency Creativity Study 120

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me.

How To 104

How To Fashion Banking Industry 104

Reputation Specialist Michael Toebe

AUGUST 3, 2021

Now, for the reply from Creative Artists after Disney offended its client, Johansson, further. He added that Disney’s reaction to the lawsuit is an attack on Johansson’s character and it’s “beneath the company that many of us in the creative community have worked with successfully for decades.” Think big picture.

Publicity 52

Publicity Media Ethics Television 52

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. As publisher of [link] since 2006, Barbara’s work is often a catalyst for creative thinkers and leaders. Thanks for reading!!!

Marketing 45

Marketing Insurance Insurance B2C 45

Communications Conversations

MARCH 29, 2019

Bank (nominated by Monica Wiant). Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. She develops content for the bank’s social channels and supports marketing campaigns as a social media specialist. A true gent, Jordan is an A-team player. Justine Perez joined the U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

JANUARY 8, 2021

Arik particularly appreciates how in the wake of George Floyd’s death and the reckoning with systemic racism, both US Bank and Target masterfully used their blogs to talk about social justice and their contributions to rebuild and repair the community. Which brings us to. Brands Taking a Stand on Social.

Social Media 62

Social Media Trends Marketing Viral 62

Mindful Marketing

AUGUST 9, 2019

Probably not, but now one creative company rewards kids for reading while they get their haircut. Fortunately, the program has gained considerable community buy-in. It’s fine for companies to profit from their philanthropic efforts, provided that the community/company benefits are balanced. Did you ever get paid to read?

Corporate 85

Corporate Banking Sports Community 85

Waxing UnLyrical

JUNE 5, 2018

In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr. Image: Siora Photography via Unsplash, Creative Commons CC0. Think Google Analytics.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Stephen Waddington

DECEMBER 11, 2019

Other professions such as finance, banking, law and accountancy are upskilling en masse. It was deployed without any communication with the public partnering with Southampton Data Institute, led by Dame Wendy Hall on AIinPR 2020 is a pivotal year for AIinPR as if the profession does not upskill it will get left behind.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Wildfire

SEPTEMBER 4, 2018

If you’re only communicating to your audience during tough times, it’s very unlikely to achieve anything. The PR industry has been tainted with a number of myths and misconceptions since its inception in the 1900s , with the public underestimating it as a trusted communications tool. Don’t get me wrong, champagne (or prosecco, even!)

Banking 45

Banking Education Industry Crisis 45

Waxing UnLyrical

JUNE 21, 2017

Silver lining–Can produce creativity! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. A3: Small budget = ppl have to add on to other work, takes more time.

Agriculture 73

Agriculture Measurement Banking Resources 73

Stephen Waddington

SEPTEMBER 29, 2020

This pandemic has massively accelerated the pre-existing trends that play to our strengths and will therefore make it easier for us to grow relative to other creative industries.” The money from bank loans will run out. “I also believe that in the medium term our recovery will be strong. Worst time but survived.”

Industry 146

Industry Crisis Government Survey 146

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. Introduce yourself – who are you and what do you do? At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

NOVEMBER 28, 2016

For me the community around Shonali alone is worth the investment and more. The creative director of Il Pelicano, Marie-Louise Scio. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Learn fast.

Banking 40

Banking Community Conference Training 40

Sword and the Script

AUGUST 26, 2014

The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. ——————————————————— Related content: 6 Creative PR Ideas for Blended Media.

Trade Shows 119

Trade Shows Conference Pitching Meeting 119

Waxing UnLyrical

APRIL 8, 2016

Creativity begets attention, which begets influence. That was part of the reason I was hired in 2006, along with two other extremely talented and creative PR professionals; to make over the organization’s PR function. Takeaway: Channeling your creativity can have remarkable results; results that even you may not foresee.

Community 40

Community Creativity Local Banking 40

Communications Conversations

SEPTEMBER 15, 2020

Susan Beatty, VP-external communications, US Bank. When the Coven opened two years ago as a community space for women, non-binary and trans people, it was groundbreaking. And, these four women are sure to pave the way for more inclusion and diversity across the creative industry in Minneapolis and St. Except Laura King.

Agency 78

Agency Trends Social Media Local 78

Waxing UnLyrical

JULY 12, 2018

Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. Prior to founding CommunicationsMatch, Locke held senior corporate communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. Simon Erskine Locke is the Founder & CEO of CommunicationsMatch.

Brand 74

Brand Branding Banking Financial 74

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. In other words, PR strategies and programs that kickass and deliver big. I’m proud to say that this was our first year entering the awards, and we walked away with multiple wins (eek!).

Public Affairs 49

Public Affairs Sports Engineering Local 49

Stephen Waddington

JUNE 2, 2020

But we refuse to believe that the bank of justice is bankrupt. We must not allow our creative protest to degenerate into physical violence. You have been the veterans of creative suffering. We refuse to believe that there are insufficient funds in the great vaults of opportunity of this nation.

Hotels 78

Hotels Banking Creativity Travel 78

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Challenger bank, Monzo, has a community forum where its users can chat to each other about Monzo products and interact with a team of Monzo employees to discuss new ideas. Innovation.

Brand 54

Brand Branding Trends Social Media 54

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. How can you create campaigns, blog posts, and more that resonate with your audience?

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. From a cultural standpoint we obviously hoped that it would take off but we were blown away by how fast it happened and the extent of it.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign.

Internal 40

Internal International Case Study Banking 40

PR in High Definition

JANUARY 17, 2017

We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful. These kinds of companies will have a virtuous effect on other, more established companies, showing traditional retail banks and investment companies how to do business better.

Technology 48

Technology Automotive Retail Banking 48

Waxing UnLyrical

MAY 2, 2016

Why: “Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics,” says Angie Jeffery as she explores why producing campaigns based on likability alone leads to “underperforming ads and millions of dollars in wasted media spend.”. Why Are So Many Likable Ads Ineffective? .

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

MAY 27, 2017

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. That pisses me off. But don’t lie.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Waxing UnLyrical

JUNE 6, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. What a Duck Can Do For “Social” Media Relations. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Case Study 40

Case Study Study Communications Banking 40

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40

Course Local Creativity LinkedIn 40

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. Song: “Bigger Than the Whole Sky”) Inspire creativity. We are creators, storytellers and writers.

Leadership 187

Leadership Storytelling Viral Banking 187