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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Ben Stuart, CMO, Bank of the West. “I Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199
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Prezly

Frederik Vincx

Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Role As a co-founder, my role was broad, mostly focussed on the creative aspects. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member. Lead product design and marketing.

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How to Go Beyond the Persona and Find Your Muse

Contently - Strategy

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 137
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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. Where PR falls short Even the best PR program is limited, however.

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. Get Creative With WHO You Pitch. Put on Your Storyteller Hat. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Can I do a story on the impact of technology on banking cyber security?

Pitching 100
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Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique.

Film 149
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Does Your Content Marketing Strategy Tell a Data-Driven Story?

Cision

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling. Qualitative and Quantitative Metrics.