Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Think about what things hospitals measure in terms of marketing. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

5W PR

OCTOBER 20, 2023

Localization Consider localized marketing campaigns. Localization goes beyond language. Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts. Train the marketing and sales teams to be culturally competent. It includes cultural references and context.

Strategy 78

Strategy Marketing Local Groups 78

Cision

AUGUST 23, 2017

During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR Insiders

MAY 7, 2021

But the question remains: If you don’t measure PR by direct sales or new clients signed today, how can you determine whether your message is at least getting through and resonating with people who may be future customers or clients? Quantity, quality and Google Analytics. Here is where Google Analytics can come in handy.

Data 78

Data Newspapers Analytics Measurement 78

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. In the digital era, more and more companies are relying on data analytics software for their content analytics.

Case Study 80

Case Study Study Brand Branding 80

Cision

OCTOBER 5, 2016

But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. Publishers now have to tag the sponsor or brand in any branded content post, which notifies the sponsor and gives them access to analytics, and lets everyone else know it’s sponsored content. What better audience to capture?

Trends 319

Trends Content Marketing Brand Branding 319

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. How will you measure success? AirPR: What are best practices in PR & content marketing measurement?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. How important is it to have analytics access?

Marketing 120

Marketing Analytics Measurement Data 120

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. Communication as a strategic management and leadership function – influencing with data and audience insight Data analytics Leadership communication Listening Measurement and insight 3.

Publicity 199

Publicity Government Crisis Employee 199

Prohibition

AUGUST 22, 2023

PR can help spread the word about these events and promotions through press releases, social media and collaborations with local influencers. Measuring success in digital retail marketing To ensure the effectiveness of your digital marketing efforts, it is crucial to measure key metrics and track the success of your campaigns.

Retail 62

Retail Marketing Measurement Product Launch 62

Burrelles Fresh Ideas

AUGUST 2, 2023

Related read: The Power of Great Storytelling and Why it’s Crucial to PR Pros Local relevance and community engagement benefits Broadcast media, particularly local television and radio stations, maintain a strong connection to their communities. Contact us here for more information and to discuss your specific needs.

Radio 74

Radio Television Media Local 74

Critical Mention

APRIL 13, 2020

As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar.

Media 111

Media Analytics Healthcare Crisis 111

The Proactive Report

OCTOBER 27, 2017

And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. A local business, like a bakery or a dentist, will need more people calling or looking for directions to the store. The ABC’s of Google Analytics. Your website is not just a pretty brochure online.

Tools 113

Tools Analytics Google Web 113

Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Presspage

FEBRUARY 28, 2019

While the overall goal may be the same, the audience is segmented, and content must be developed for each segment based upon their unique attributes, interests, and behaviors as discovered in website analytics or other research. Leverage Local Expertise. Organize Content Production. Promote Content.

How To 90

How To Local Analytics Social Media 90

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. CONTENT STRATEGY AS A COMPETENCY. 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

Cision

NOVEMBER 12, 2015

Measure ROI. Use tools like Wistia , Vzaar and YouTube analytics to get the numbers and the insights needed to measure your video content marketing efforts. . He covers local search optimization, link building tactics and social media marketing strategies. How many people watched the whole video?

Video 120

Video Strategy Marketing YouTube 120

Cision

NOVEMBER 1, 2016

I can’t get access to Google Analytics. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. The PESO model involves measuring and analyzing your results. I Can’t Get Access to Google Analytics. My boss only wants media placements.

How To 120

How To Software Analytics Google 120

NewsWhip

JUNE 2, 2020

Spike is perfect for us – Things like shared panels and access to real-time velocity analytics has just been an absolute joy to work with every day.” When we talked more about what the local and national audiences were talking about, we got a really strong response.” Ali Wilkinson, Digital Content Manager. —. Company Size.

Case Study 78

Case Study Study Radio Analytics 78

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Measure your success. Speak to, not at your audience.

Marketing 75

Marketing eBook Case Study Measurement 75

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication? What is the best lesson about PR you’ve learned throughout your career?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Measure your success. Speak to, not at your audience.

Marketing 68

Marketing eBook Case Study Measurement 68

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. How Can SMBs Measure Success? If it’s simply awareness, impressions are easy to measure. for every $1 spent on earned media coverage.

Small Business 245

Small Business Media SMB Pitching 245

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Measure your success. Speak to, not at your audience.

Marketing 60

Marketing eBook Case Study Measurement 60

PR Fuel

SEPTEMBER 2, 2021

Remember to check if they offer more localized distribution channel options. They Should Also Have Analytics. A reputable press release distribution service should have a way to measure your progress and offer you meaningful data from your efforts. The premium memberships often have more channels for clients to choose from.

Software 99

Software Measurement Reputation Meeting 99

Victorious PR

JULY 25, 2022

While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. No matter what sort of business you just started, you need clients. Whether B2B or B2C, your business is only as good as your sales.

Real Estate 52

Real Estate How To B2C Banking 52

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs. Communications methods & measurement standards. The consumer-driven news cycle & PR measurement.

Consumer 78

Consumer Measurement Local Data 78

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Lou and I also welcome your feedback, input and questions in the comments section below. A crisis is a change. More specifically, bad change.

Crisis Management 266

Crisis Management Crisis System Policies 266

Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience. It generated $777,000 of search traffic value, nearly 4 million minutes of attention time, and a whopping 80 percent engagement rate, as measured by Contently Analytics. Marriott just had to approach it differently.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. In order to arm our staff with the necessary skills we designed our Marketing Technology Immersion program.

Technology 60

Technology Marketing eBook Training 60

OnePitch

NOVEMBER 17, 2022

We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client. What’s your best tip for measuring PR? What’s the most valuable KPI to track in your opinion and why?

Strategy 52

Strategy Real Estate Media Pitching 52

Cision

MAY 10, 2016

This means that the traditional hub and spokes model where companies adapted and localized programs from US headquarters and then rolled them out to local markets is antiquated. Last but not least, marketing communications has become more measurable. I call the major downside “feeding the beast.” It’s not a 9 a.m.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Deirdre Breakenridge

OCTOBER 20, 2015

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat.

Education 150

Education Training Course Social Media 150

Shift Communications

OCTOBER 12, 2016

A potential B2B customer might be reading a trade publication, while a customer looking to try a new restaurant is probably reading the local news in B2C PR. Measuring if it Matters. Keep in mind that measuring success also doesn’t fit into a defined box. Track back to your goals to see what worked, and refine what didn’t.

Publicity 60

Publicity Apparel B2C Fashion 60

Shift Communications

DECEMBER 11, 2015

There’s been a lot of talk about analytics and data this year, which shows agencies are recognizing its importance. Measurement Continues to Evolve. Tools are getting smarter and faster, but there still is no one source of truth for measurement – and we shouldn’t expect it to magically arrive. What’s that mean for practitioners?

Marketing 60

Marketing Mobile Pinterest Analysis 60

Sword and the Script

OCTOBER 29, 2019

Later that evolved to include email distribution and the analytics that are the basis for CRM. There is an analytics layer that runs across all of these that tells you who opened what emails and clicked thru to view what content. 6) Contact management and analytics. Prezly also provides a campaign-style view of the analytics.

Pitching 63

Pitching Analytics Enterprise System 63

Burrelles Fresh Ideas

JUNE 20, 2023

Fresh and Seasonal Produce: Summer is the perfect time to enjoy an abundance of fresh, locally sourced fruits and vegetables. Consumers appreciate businesses prioritizing eco-friendly practices, such as using compostable packaging, sourcing locally, reducing food waste, green garden waste and supporting ethical farming practices.

Brand 40

Brand Branding Local Instagram 40