NewsWhip

APRIL 15, 2024

Why blogTO chose NewsWhip In February 2024, we spoke with Tim Shore of blogTO (a local Canadian news site based out of Toronto) about how he and his team use NewsWhip to build and prioritize their editorial schedule. Simply put — with NewsWhip’s daily AI Digests and tailored Predictive Alerts.

Reddit 88

Reddit Tools Analytics Instagram 88

NewsWhip

NOVEMBER 3, 2022

local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. “Our Unique analytics. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

Presspage

JULY 25, 2023

Collaborating globally and locally Sharing functionality for contacts and lists across all your global and local Presspage accounts enables seamless collaboration on contact management within multinational companies, ensuring compliance with data privacy legislation and eliminating duplicate work across teams.

Media 78

Media System Analytics Privacy 78

5W PR

OCTOBER 20, 2023

Localization Consider localized marketing campaigns. Localization goes beyond language. Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts. Train the marketing and sales teams to be culturally competent. It includes cultural references and context.

Strategy 78

Strategy Marketing Local Groups 78

Presspage

JULY 11, 2023

Local teams need guidance and framework to know what they can do, but they also need freedom to act locally in order to connect with local audiences." Reem highlights the comprehensive nature of content management within her team, encompassing both global and local aspects.

Strategy 60

Strategy Communications Local Technology 60

Contently - Strategy

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. How HotPads Increased Blog Traffic By 4,000 Percent Through the Power of Original Content.

Case Study 80

Case Study Study Brand Branding 80

Onclusive

AUGUST 10, 2021

Another effective strategy is localizing your content. Mimecast is a great example of strategically using Onclusive’s competitive media monitoring and PR analytics to uncover these types of hidden opportunities for additional coverage. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

NOVEMBER 8, 2023

For this reason, it can make a lot of sense to work with a reputation management partner who can leverage sophisticated AI-powered analytics and other specific tools. Community Relations Businesses actively contribute to the greater local community in which they operate, are located, or plan to locate.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 3, 2021

This can be a daunting task for communications and PR pros, who don’t typically have data and analytics backgrounds and, more often than not, are juggling limited staff and budgets. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370

Brand Branding Media Measurement 370

Cision

OCTOBER 5, 2016

But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. Publishers now have to tag the sponsor or brand in any branded content post, which notifies the sponsor and gives them access to analytics, and lets everyone else know it’s sponsored content. What better audience to capture?

Trends 319

Trends Content Marketing Brand Branding 319

ReimaginePR

JULY 25, 2018

Analytics – Programs that gather data from your Website including usage and share insights to help you best market yourself. A great example is Google Analytics. Google Analytics. We mentioned Google Analytics before, but this is an imperative tool for any successful Website and brand. Moz Local Listing Score.

SEO 211

SEO Tools Engineering Google 211

Burrelles Fresh Ideas

AUGUST 2, 2023

Related read: The Power of Great Storytelling and Why it’s Crucial to PR Pros Local relevance and community engagement benefits Broadcast media, particularly local television and radio stations, maintain a strong connection to their communities. Contact us here for more information and to discuss your specific needs.

Radio 74

Radio Television Media Local 74

PR Insiders

MAY 7, 2021

Quantity, quality and Google Analytics. It could be that a trade publication or your local newspaper proves just as valuable to you as the New York Times. Here is where Google Analytics can come in handy. In other words, you not only want to show up in many places, but you also want to show up in the right places.

Data 78

Data Newspapers Analytics Measurement 78

Cision

JUNE 22, 2017

Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. This week, Eliot and I sat down to discuss the importance of analytics in PR, the necessity of partnerships and collaboration and approaching work with a solution orientation in order to find success. How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. Communication as a strategic management and leadership function – influencing with data and audience insight Data analytics Leadership communication Listening Measurement and insight 3.

Publicity 199

Publicity Government Crisis Employee 199

The Proactive Report

OCTOBER 27, 2017

A local business, like a bakery or a dentist, will need more people calling or looking for directions to the store. Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking. The ABC’s of Google Analytics. An e-commerce site will want purchases and payment.

Tools 113

Tools Analytics Google Web 113

The Proactive Report

MARCH 14, 2017

You might not be working to change hearts and minds in the public, but you should be interested in the hearts and minds of the legislators – both local and national – who can affect your organization. Learn to use Google Analytics and the analytics available on social media platforms. PR Measurement Tips.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Newsfile

FEBRUARY 27, 2024

News) Comtex Moody’s Analytics Newstex Postmedia Top 17 Media Outlets for Your Press Releases Let’s dive into the crux of the matter: the top 15 media outlets that can turbocharge your press release distribution efforts. As well, press releases are linked with relevant financial analytics. Finance (Yahoo!

Financial 52

Financial Media Analytics Data 52

Cision

AUGUST 23, 2017

During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

AUGUST 19, 2021

Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. The next generation of PR educators will have to be more adept at teaching analytics and demonstrating how to show ROI at the workplace if students are going to be successful at getting entry-level jobs in the future.

Meeting 195

Meeting Education Ethics Leadership 195

Critical Mention

APRIL 13, 2020

As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar.

Media 111

Media Analytics Healthcare Crisis 111

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. Form Good Relationships With the Media.

Small Business 88

Small Business Community Local Social Media 88

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC.

Film 118

Film Marketing Sports Hotels 118

Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”. www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

NewsWhip

JANUARY 12, 2023

Using NewsWhip, Ford’s team saw people posting about the generator and that local media was picking up their stories. With the pace of the news cycle accelerating and audiences becoming more fragmented, communications professionals need access to faster, more detailed insights to help inform their engagement strategies. .

Tools 78

Tools Communications Media Reputation 78

Presspage

FEBRUARY 28, 2019

While the overall goal may be the same, the audience is segmented, and content must be developed for each segment based upon their unique attributes, interests, and behaviors as discovered in website analytics or other research. Leverage Local Expertise. Organize Content Production. Promote Content.

How To 90

How To Local Analytics Social Media 90

Stephen Waddington

AUGUST 14, 2018

It’s how we won over the local market. Thanks to our genuine communication efforts the local PR industry became fond of our brand. We offered a free taxi service to PR practitioners in Warsaw. During the trip, we would talk about our tool. In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly.

Tools 112

Tools Education Film Local 112

Cision

JULY 27, 2016

UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. My favorite moment was when our new team, the Branding, Marketing and Communications (BM&C) Department, presented our work plan to development staff throughout our 37 local development offices.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Newsfile

NOVEMBER 28, 2023

It’s essential to regularly review and understand your business’s legal obligations , stay updated on local and national tax laws , consult with professionals for guidance and verify and implement compliance strategies. Lastly, you should periodically ensure you are in fact complying with updated legal and tax regulations.

Financial 110

Financial Software System Data 110

Cision

JULY 11, 2017

Maybe you work closely with a local TV station and need to consider broadcast monitoring. Not only will this help give you a leg up in your competitive industry space, but you can use comparative analytics to evaluate data like company mindshare and audience demographics. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Buchanan PR

JANUARY 9, 2023

Analytics are your friend. Once the broader target audiences are identified, it can help to pull recent insights or analytics about your followers to understand their general demographics – age, gender, location, mobile vs. desktop user, etc. She spends most of her time online after 9 p.m., once her kids are in bed.

Social Media 82

Social Media How To Instagram Media 82

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

An artificial-intelligence-driven analytics company may not have news to announce, and its story might not resonate beyond narrow tech blogs. Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. Leverage customer success.

B2B 147

B2B Pitching Case Study Local 147

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. Site analytics and competitive audits should be key measures of PR and content marketing effectiveness.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. 888 243 3470. Follow me on Twitter.

Strategy 149

Strategy SEO B2C Engineering 149

NewsWhip

JUNE 2, 2020

Spike is perfect for us – Things like shared panels and access to real-time velocity analytics has just been an absolute joy to work with every day.” When we talked more about what the local and national audiences were talking about, we got a really strong response.” Ali Wilkinson, Digital Content Manager. —. Company Size.

Case Study 78

Case Study Study Radio Analytics 78