How PR pros can tap Google Analytics for measurement

PR Daily

Debate has long swirled around the measurability of public relations. Given that we live in a digital era when everything is capable of being analyzed, that demand for measurability and accountability has only increased. Rather than get bogged down in philosophical arguments about PR’s role in an organization, let’s take a quick look at some of the ways you can—and should—start measuring PR’s impact from a website traffic perspective. Measurement

Before You Measure, Set Measurable Goals

Business Wire

measurement & analytics public relationsIt’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed. We’re still within that one-month make or break period, and some advice I’ve seen about setting resolutions applies to your PR goals as well.

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#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

PR Expanded

For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences. Any final words on digital marketing analytics?

The PR Measurement Challenge


PR Education measure PR PR PR analytics PR measurement PR success public relationsAlbert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito. The “problem” with PR has … Continued.

4 Ways to Leverage Google Analytics for PR Measurement


From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. Best Practices Featured Google Analytics PR measurement

Business Wire Selects Onclusive To Power Media Analytics


Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. Key insights include: A measure of how much your news is being picked up in the media – the syndicated press releases and related press articles. The post Business Wire Selects Onclusive To Power Media Analytics appeared first on Onclusive.

How to measure understanding with Google Analytics

Shift Communications

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” However, understanding is not something we can directly measure because we cannot see inside our prospective customers’ heads yet. In Google Analytics, three metrics hint at understanding. Analytics Marketing Metrics Public Relations

Which Social Media Measurements Matter Most?

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. measurement & analyticsAlthough it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most.

Analytics: The sideways approach to PR measurement

PR Daily

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. Measuring PR is complicated. If you look at how practitioners in the real world are getting smart about measuring PR, you start to realize that they’re not meeting it head on. Sidling up to measurement, as opposed to greeting it with scales in hand, allows us to think about why we engage in PR in the first place.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true picture of news audiences and what they respond to.

Top Twitter Analytics Tools For Companies Large and Small


Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more! Social Listening Social Media Social Media Marketing social media social media marketing twitter analytics twitter analytics tool twitter analytics tools

How to Track Inbound Traffic from a Press Release | Business Wire Blog

Business Wire

education public relations measurement & analyticsThere are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces.

How to Make the Most Out of Marketing Analytics

Ronn Torossian

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. The post How to Make the Most Out of Marketing Analytics appeared first on. After all, a marketing campaign that underperforms — as with anything else — is not much use for a budget. […].

Analytics make TikTok more attractive to marketers

PR Daily

That’s likely at least partly because TikTok has lacked analytics—until now. To view the analytics, the first step is to set up a Pro Account. There always seems to be some personal data you have to give up for platform analytics.). After it’s set up, you’ll see an Analytics button under privacy and settings options. Tap that to view the analytics dashboard. The post Analytics make TikTok more attractive to marketers appeared first on PR Daily.

How To Use Twitter Analytics

Shift Communications

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. If your audience has really been responding to articles focused on marketing analytics, why not draft your own take on the topic?

Measurement, Analytics a Hot Skill

The Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. IT World : Is Analytics Adding Business Value? Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences. The business world is (rightly) enamored by analytics, set on using their predictive value to construct a strategy, increase profitability and bolster bottom-line growth.

Step-By-Step Guide to Measuring PR with Google Analytics


With Google Analytics, you get hard data to use as a valuable reference for your campaigns. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. Whitepapers Google Analytics PR SEOPR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA.

Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on. How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. A version of this post originally appeared on Spin Sucks.

Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Currently, PR has a measurement challenge. You can use Google Analytics to guide your strategy.

Study: Most organizations lag in embracing data analytics

PR Daily

Data analytics has prompted great changes in business decision-making, but there’s a hitch. Many companies limit analytics to ad hoc initiatives or one-off actions, according to the latest McKinsey Global Survey. Companies with the greatest overall growth in revenue and earnings receive a significant proportion of that boost from data and analytics, it adds. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”


The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels.

3 Reasons PR Pros Should Embrace Analytics

The Proactive Report

Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis. The PR Measurement Course with a Custom Google Analytics Dashboard launches Wednesday, April 4, 2018. Measurement analytics measurement online PR

How to measure your crisis messaging

PR Daily

You’ll never know if you aren’t measuring your campaigns. In order to measure sentiment and learn if all your work really is helping to bolster your reputation, you have to carefully select the outputs you watch. Certain measurement rules still apply. The Barcelona Principles are a good place to start when thinking about building your measurement program. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ].

What Your Press Release Analytics Are Really Telling You About Your PR


It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you. In your analytics, you might see “Media Deliveries,” along with a list of different news stations and websites that received a copy of your press release. Featured Best Practices PR press release Earned Media analytics measurement

University boosts engagement with email analytics

PR Daily

Until 2017, however, the only tool that NIU’s three-person internal comms team had to measure engagement with email was a URL shortener, Pemberton says. Replacing flawed measurement. A new system of analytics. PoliteMail provided a system with clear analytics across the spectrum. Measurement is important for communicators, because they want to make sure employees are engaging with email. The metrics allow NIU communicators to tweak their measurement system.

3 approaches to marketing measurement

PR Daily

The good news: Marketers can transform every customer connection into an opportunity for growth by updating measurement strategies, says Karen Sauder, vice president of sales at Google. Sauder offers three recommendations for improving marketing measurement. Many marketers wait for a “perfect” measurement solution that doesn’t exist. Instead, improve measurement with proxy metrics such as store visits or small steps toward major conversions, known as micro-conversions.

Top Marketing Data and Analytics Trends for 2019

Critical Mention

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. The platform includes a number of useful tools, including Google Data Studio, which makes it simple to build dashboards and reports based on Google Analytics, Search Console or Ads information.

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit. I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications.

PR teams. An email template to ask for Google Analytics access.

The Resolution Blog

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. As well as gaining analytics access, a good PR and SEO relationship can bring additional benefits to each other and the overall business too. It’s not just a lack of communication between PR and digital marketing that can block analytics access. We therefore need access to site analytics to do so.

A Traditional PR Pro Take on Analytics

Shift Communications

How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. Analytics Marketing Technology analytics

Need to Increase Earned Media? Change When You Send Your News Release

Business Wire

public relations measurement & analyticsEver wonder when the best time is to send a press release?

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true picture of news audiences and what they respond to. She will answer questions about PR measurement.

Why It’s Hard to Measure PR in the First Place


In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. All About Tech data science PR analytics PR measurement PR technologyOur in-house data scientist, Fletcher Stump Smith, spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles.

Data, Analytics and the Everyday Practice of PR

The Proactive Report

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. This is just one aspect of how analytics and data can support your everyday P work: The purpose of identifying audiences, and creating the ideal persona in each audience, is so you can improve your communication with them and build better relationships – be it a customer, a prospect, a blog reader, a donor, or even a reporter. Need help with data and analytics?

Measure What Matters

Solo PR Pro

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. For each client, measure what matters to them and the goals that they are trying to achieve. This is a key element of PR measurement. Need help setting up a measurement program?

A New Era for Measuring Communications Campaigns


We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. Surprisingly, MuckRack’s report revealed that more pros reported measurement as a challenge than COVID-19-related issues including losing clients/revenue or placing coverage during this news cycle.

24 Posts to help integrate Google Analytics into your measure PR strategies

Media Bullseye

Recently, Media Bullseye posted an article about using Google Analytics to enhance and assist measurement of PR efforts. Based on the engagement with that article, there is significant interest from the PR community regarding the use of Google Analytics in PR. 6 KPIs to Steer Your Google Analytics Program by Sophie Maerowitz for PR News. Google Analytics 101: 5 Metrics for Public Relations by Chel Wolverton for Shift Communications.

Offer strategy to leaders, not measurement datapoints

PR Daily

Dissatisfied with your ability to measure effectiveness and return on investment? Forty-four percent of respondents are dissatisfied with their ability to measure communications’ effectiveness, Ragan’s State of Communications 2020 survey of nearly 800 professionals. A good analytics team isn’t just circulating Excel spreadsheets your dashboard data, says Scott Monty, principal of Scott Monty Strategies. Digital measurement leads.

5 outstanding Instagram analytics tools

PR Daily

Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: 1. In terms of analytics, you get information about your "like" rate and comment rate, as well as the engagement of your photos beyond just your followers—a handy way to monitor the impact of your influencers. It also comes in a paid version, which gives you lots more statistics to measure performance.

Data analytics for public relations

Axia PR

Which analytics matter most in PR? How do I know what to measure? Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming. Public Relations Featured PR Tips Data