PR for Anyone

OCTOBER 25, 2023

With a remarkable career spanning three decades at the Voice of America, an international media agency, Diane dedicated her expertise to crafting compelling narratives, particularly in the dynamic landscape of Sub-Saharan Africa. as a producer, a video producer, I was a storyteller.

Storytelling 130

Storytelling Airlines Film Energy 130

The Proactive Report

APRIL 28, 2015

David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Even a good presenter know that unless the audience has a response nothing good happened.

Storytelling 100

Storytelling Tools Digital PR Course 100

Sword and the Script

NOVEMBER 19, 2019

Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? .

Storytelling 84

Storytelling Brand Branding Customer Service 84

5W PR

SEPTEMBER 14, 2023

Storytelling Incorporate storytelling into campaigns to create emotional connections. Storytelling engages customers and allows them to connect on a deeper level. Long-term vision Present a clear and inspiring long-term vision for the brand. Customer engagement Encourage two-way communication with customers.

Consumer 148

Consumer Brand Branding How To 148

Bianchi Biz Blog

JANUARY 7, 2021

He realizes that Company B needed to mount an ongoing PR campaign that would help build awareness, position his company as a viable option, differentiate his company and ultimately, open the automakers’ door to his sales presentations. Having been in the PR agency business for more than three decades, I can guess what happened.

Agency 96

Agency Automotive Company Mobile 96

Ishmael's Corner

DECEMBER 10, 2015

The Art Of Storytelling In Business Communications And Public Relations. GM Steve Burkhart in delivering the State of the Agency to our U.S. I look forward to the presentation and the give and take with the team. Techniques For Effective Business Communications. Minus the pomp and circumstance, I joined our U.S.

Agency 60

Agency Storytelling Communications Publicity 60

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Dates: March 19, 2020. Location: New York, NY. Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

The Hoffman Agency

DECEMBER 18, 2019

2019 has been a year full of growth and change for The Hoffman Agency, and we’re looking forward to another year chock-full of quality storytelling and PR problem solving. The post A Very Happy Holidays from the Hoffman Agency appeared first on "What's HAppening" Blog.

Agency 36

Agency Storytelling Blogging Publicity 36

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Here are my note from Russ’s excellent presentation. Are the 4Ps ready for a makeover?

Storytelling 52

Storytelling Brand Branding Marketing 52

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

Film 130

Film Storytelling Writing Insurance 130

The Hoffman Agency

AUGUST 23, 2023

When cleverly worked into PR materials, photos will help master the art of visual storytelling to achieve a client’s communication goals. Why should you always try to combine text with images Since I started working in communications, the concept of storytelling has played a key role in the success of all campaigns.

Storytelling 69

Storytelling Internal International Pitching 69

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Policies 59

Policies Publicity Community Construction 59

ImPRessions - Crenshaw Communications

JULY 21, 2016

That’s always been true, but the way we’re able to present visual storytelling (which we have explored in previous posts ) is much better. The post A Journalist’s POV: 3 Questions From A PR Agency appeared first on Crenshaw Communications. People are visual. How can people grab your attention in an email?

Agency 120

Agency Pitching Print Storytelling 120

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Multimedia Development & Visual Storytelling. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Training 397

Frederik Vincx

JULY 25, 2023

We had spotted the business opportunity in the communication agencies that we worked at. From there, we kept co-creating with other communication agencies and in-house teams. The below presentation gives a visual overview of the process we used to find product-market fit. .” They became our first clients.

Software 78

Software Banking Resources Government 78

Ethical Voices

JUNE 12, 2023

I’ve brought that lens to the agency space and as a consultant. I have been on the client and agency side of the relationship. The easiest way out is one of the two paths that a lot of agencies take. They’re presenting almost a binary solution set. You’re paying us, we’ll follow your lead.”

Ethics 69

Ethics Storytelling Communications Training 69

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. I try to ameliorate that by spending an hour every week with junior staff to pitch alongside them, or at least be present with them to offer prep/pep talk before calls, and then give instant feedback and support. That’s only great if you’re a one-person agency. No one day is alike.

Agency 146

Agency Pitching Training Meeting 146

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies Remember when we mentioned PR pros at the Director level?

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

JUNE 20, 2023

Storytelling One of the most powerful ways to maintain compassion in marketing campaigns is through authentic storytelling. Avoid making unrealistic promises or presenting rehab or mental health services as a quick fix. Then, tailor the marketing messages accordingly. Transparent communication builds trust.

Marketing 88

Marketing How To Ethics Insurance 88

Ishmael's Corner

JUNE 2, 2015

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month.

Agency 60

Agency Real Estate Mobile LinkedIn 60

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. The show is a well-oiled machine that churns out successful content year after year while presenting the same scenario and similar characters.

Communications 160

Communications Storytelling Film Training 160

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Multimedia Development & Visual Storytelling. Managing PR Agencies.

Training 370

Training Media Training Reputation Crisis Communications 370

The Hoffman Agency

DECEMBER 21, 2023

So, when I received the email from The Hoffman Agency, it might as well have been the winning lottery numbers; I was thrilled! Funnily enough, Hoffman was an agency I’d been introduced to just over two years ago while on a study abroad in London. We spent a whole day at the Hoffman Agency’s London office during the trip.

Fashion 36

Fashion Agency Study Storytelling 36

5W PR

JULY 13, 2023

Giada De Laurentiis, a renowned chef, TV personality, and founder of Giadzy, delivered a keynote presentation at the Summer Fancy Food Show, where she shared insights into emerging food trends shaping the specialty food industry and driving the success of her own brand.

Trends 78

Trends Travel Consumer Local 78

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Subjects should have an active part in how their story is told. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags.

Guidelines 171

Guidelines Ethics Study Community 171

The Hoffman Agency

FEBRUARY 16, 2021

As with any new job, I have learned new skills and developed a better sense of self and meaning during my time at The Hoffman Agency. I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. And with that, the agency has helped me to become a better storyteller.

Creativity 69

Creativity Storytelling Agency Journalism 69

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). However, 36% also said they will send more work to outside resources such as agencies and freelancers. Most common comms measurement methods.

Survey 129

Survey Communications Measurement Internal 129

5W PR

OCTOBER 2, 2023

Truthful storytelling Authenticity doesn’t mean revealing every detail. Authenticity is maintained when PR professionals present information accurately and without exaggeration. The post The Importance of Ethics and Authenticity in a PR Career appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Ethics 88

Ethics Guidelines Reputation Privacy 88

Waxing UnLyrical

NOVEMBER 30, 2016

The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable. Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter.

Storytelling 40

Storytelling Brand Branding Advertising 40

Buchanan PR

NOVEMBER 29, 2023

Leveraging User-Generated Content PR professionals understand the power of authentic storytelling, and social commerce provides an ideal platform for leveraging user-generated content (UGC). This convenience has redefined the shopping experience, reducing customer friction and increasing the likelihood of impulse purchases.

Social Media 80

Social Media YouTube Instagram Trends 80

The Hoffman Agency

SEPTEMBER 3, 2020

I have already picked up so much and am excited to continue learning and growing with the agency. The most memorable part was presenting a PR proposal to a potential new client with the team. I can’t believe how fast my internship has gone by — it feels like I just started yesterday!

Storytelling 69

Storytelling Internal International Instagram 69

5W PR

JULY 19, 2023

Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. By standing out and presenting a strong brand identity, brands can capture the attention of their target audiences. Once the company has a clear brand identity, it needs to communicate it consistently across all marketing channels.

Apparel 78

Apparel Industry Customer Service Pinterest 78

The Resolution Blog

JANUARY 31, 2020

unless they are presented as proof/evidence. Impact Is More Important Than High “Vanity” Metrics Paul Sutton : “Judges want to see evidence that you took the time to fully understand the business challenge presented to you, and that at the end of a campaign you related your results back to that business challenge.

Measurement 156

Measurement Case Study Creativity Course 156

The Hoffman Agency

MARCH 21, 2024

It presents significant growth opportunities but requires close attention to how the Prabowo-Gibran administration rolls out its vision. Presently, MSMEs contribute up to 60% to the GDP. The post New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector appeared first on The Hoffman Agency.

Leadership 69

Leadership Biotechnology Policies Local 69

5W PR

OCTOBER 28, 2020

In fact, we are more likely to remember information when it is presented in story form. Once the brand understands its target, communicators can effectively present something familiar to the market, transitioning the interaction from a transaction to a connection. Responsibility.

Energy 88

Energy Pitching Storytelling Brand 88