Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Dates: March 19, 2020. Location: New York, NY.

Conference 329

Conference Marketing Case Study Measurement 329

Bianchi Biz Blog

JANUARY 7, 2021

He realizes that Company B needed to mount an ongoing PR campaign that would help build awareness, position his company as a viable option, differentiate his company and ultimately, open the automakers’ door to his sales presentations. Having been in the PR agency business for more than three decades, I can guess what happened.

Agency 96

Agency Automotive Company Mobile 96

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? PR does tons of content,” says Lou Hoffman in his presentation The Blurring Line Between Digital Marketing and PR. If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. 2) Digging Deeper for a Corporate Narrative.

Corporate 63

Corporate Storytelling B2B Facebook 63

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

Film 130

Film Storytelling Writing Insurance 130

ImPRessions - Crenshaw Communications

JULY 21, 2016

We feel that way about George Jones, digital producer with the Raycom corporate news hub, which provides multimedia content for the websites of about 60 TV stationsthat Raycom Media owns and partners with throughout the country. The post A Journalist’s POV: 3 Questions From A PR Agency appeared first on Crenshaw Communications.

Agency 120

Agency Pitching Print Storytelling 120

Ishmael's Corner

DECEMBER 10, 2015

The Art Of Storytelling In Business Communications And Public Relations. GM Steve Burkhart in delivering the State of the Agency to our U.S. I look forward to the presentation and the give and take with the team. Techniques For Effective Business Communications. Minus the pomp and circumstance, I joined our U.S.

Agency 60

Agency Storytelling Communications Publicity 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. Legos' Corporate History Video. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Policies 59

Policies Publicity Community Construction 59

Ethical Voices

JUNE 12, 2023

I’ve brought that lens to the agency space and as a consultant. I have been on the client and agency side of the relationship. The easiest way out is one of the two paths that a lot of agencies take. They’re presenting almost a binary solution set. You’re paying us, we’ll follow your lead.”

Ethics 69

Ethics Storytelling Communications Training 69

Ishmael's Corner

JUNE 2, 2015

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month.

Agency 60

Agency Real Estate Mobile LinkedIn 60

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). However, 36% also said they will send more work to outside resources such as agencies and freelancers. Most common comms measurement methods.

Survey 132

Survey Communications Measurement Internal 132

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019. Location: San Diego, California. Hashtag: #ContentTECH. Dates: September 15-17, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Waxing UnLyrical

NOVEMBER 30, 2016

The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable. Stories are an essential component of our lives… and good corporate stories are perhaps some of the most powerful stories of them all. Why Storytelling is So Effective. Who’s doing it right?

Storytelling 40

Storytelling Brand Branding Advertising 40

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public.

Publicity 112

Publicity Construction Corporate Study 112

Stephen Waddington

JULY 16, 2021

This is likely to be an issue on the corporate agenda for the next decade. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5. The crisis has had a devastating impact on financial capital but has led to a rise in social capital.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. When I do my board presentations, that is what I look at and they’re absolutely fascinated by it.”.

Banking 199

Banking Marketing Measurement Leadership 199

Sword and the Script

JUNE 30, 2021

More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. Presentation: The 2020 JOTW Communications Survey. Blog: What Does “Storytelling” Mean to You? Presentation: The 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey.

Survey 122

Survey Communications Ethics Measurement 122

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. But what can we expect in 2020?

Privacy 156

Privacy Advertising Advertising Data 156

Solo PR Pro

DECEMBER 27, 2022

They were selected as a Small Agency of the Year Finalist (as was another Solo PR Pro member, Bernadette Davis Communications). They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan. Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. In order to keep up with the pace of the constantly evolving marketing industry, you need to be an active and present participant in it.

Consumer 226

Consumer Trends Agency Pitching 226

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 96

Survey Industry Leadership Study 96

Landis PR

OCTOBER 25, 2021

Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Embrace storytelling. There’s never been a better time to present an organization as a collective of smart and thoughtful people. Now is the time to experiment. Beta test an app. Forget the others. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Nothing to grab the listener or distinguish one agency from the other. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. Stories stick.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations. I’d love to hear your thoughts.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PRSay

SEPTEMBER 19, 2017

Sharam Fouladgar-Mercer will be co-presenting a professional development session on “ The New PR: The Science Behind What Works ” on Monday, Oct. All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers.

Measurement 136

Measurement Analytics Data Conference 136

Landis PR

DECEMBER 18, 2023

On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Conference 59

Conference Consumer Social Media Google 59

Waxing UnLyrical

MAY 4, 2015

However, since I’m there in spirit, I figured I’d help you get to know some of the presenters in this week’s roundup. Yet when I look back, I realize I started my own personal academy 10 years ago around the time I co-founded my agency,” shares Martin Waxman as he explores how you can develop your own academy.

Community 40

Community Content Marketing Travel Agency 40

PR 20/20

JUNE 25, 2019

Our agency will forever “look beyond” to what’s next in our quick-paced industry, and it’s with that intrinsic drive that we launched Marketing AI Institute with the mission to make artificial intelligence more approachable and actionable for modern marketers. Storytelling with the Cognitive Content Hub™. Brand identity.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

MARCH 22, 2016

While there is some billable hour data in the survey (see the link to the presentation in Ms. PR agencies’ average rate of profitability has suffered as a result. His company has previously conducted PR firm billable hour survey research for the larger agencies. The Rise of Agency New Business Development.

Survey 60

Survey System Trends Small Business 60

PR 20/20

SEPTEMBER 14, 2018

As an agency, I believe this power to strategize, collaborate, and bring visionary ideas to life is our core strength. When Beth Comstock ( @bethcomstock ), former vice chair at GE who had led efforts to accelerate new growth and innovation at the company, kicked off her presentation with these words I knew it would resonate.

Enterprise 46

Enterprise Agency Creativity Print 46

ReimaginePR

AUGUST 15, 2016

To do this, you need to do two things: Reach out to customers (past and present). People don’t trust soul-less corporations. Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. Consider forming a focus group to find out what works and what doesn’t work. People trust other people.

Employee 120

Employee Social Media Education Brand 120

ReimaginePR

JUNE 10, 2015

I think I’ll stop using that bit of corporate jargon altogether. That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. There’s no good time to do a retrospective on something that’s still impacting the lives of so many people.

Video 120

Video Government Healthcare Viral 120

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. This year, we saw in-house teams get downsized and agency budgets get reduced. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. By 2030, global food demand is expected to rise by 35 percent.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. We repurposed some of the conversations in SlideShare presentations. Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61