PR in High Definition

JUNE 28, 2023

This extraordinary journey holds valuable lessons about the power of brand building, storytelling, and their impact on achieving unparalleled success. Storytelling Every year, City were seen as key contenders to finally achieve their ultimate goal – winning the Champions League. Yet, they repeatedly fumbled at unexpected hurdles.

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PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

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PR News

JULY 30, 2018

” It’s always about storytelling. Storytelling is presented as a calling and given a spiritual sheen. If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” Entertainment, by contrast, is crass.

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ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive. Despite best efforts, marketing alone isn’t enough for adtech companies to differentiate themselves from the competition and convert customers.

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PRSay

FEBRUARY 21, 2023

and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website. Navy and Department of Defense, the university-affiliated research center located between Washington, D.C. Melton works in the center’s Air and Missile Defense sector. “I

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Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Make sure your plot is simple, compelling, and it contains the essential concepts of storytelling: pity, fear and catharsis. Take Apple and McDonald’s.

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ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Its focus on real-time conversations and sharing presents an opportunity to showcase industry expertise through engaging content. Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner.

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PRSay

JANUARY 29, 2024

With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings. Energy, passion, performance “A presentation is often like a performance,” said Biesenbach, who was trained at the school of Chicago’s storied Second City theater.

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Sword and the Script

NOVEMBER 19, 2019

Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? .

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Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. The same goes for businesses.

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Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts. Dig deep and begin your presentation by telling a story. Let me tell you about one such story. Find your story.

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The Proactive Report

APRIL 28, 2015

David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Even a good presenter know that unless the audience has a response nothing good happened. Writers know that.

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Sword and the Script

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. Among the key findings : “Using a high-performing seller to present new collateral increased the likelihood of us.e Storytelling enhances value.

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Remote PR Jobs

AUGUST 31, 2022

Here are a few helpful starting points: Storytelling is Important. Brand storytelling is crucial to every business. Presenting strong narratives often wields the power to create a strong customer base, as the audience feels a sense of relatability and connection to the brand.

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The Hoyt Organization

DECEMBER 12, 2023

It prepares you to present a powerful story that helps your audience understand your brand. Find out who is the best person to present your pitch to so you can determine which direction your presentation should take. Plan And Prepare Knowing what comes next during a presentation helps ensure you’re ready for your pitch.

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PR for Anyone

OCTOBER 25, 2023

Through her storytelling, she sought to illuminate the diversity and richness of the African continent, challenging stereotypes and presenting a more nuanced perspective to her audience. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

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PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. and be fully present. There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Or, I photograph and video document and share it.

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wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”.

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PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. During the five-week course, several co-presenters will join them. They both are storytellers. PR professionals and journalists have very similar skills.

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ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. And to tell memorable stories, we need to understand how to make emotional connections with the audience, and to present a story that holds their attention.

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PRSay

OCTOBER 28, 2020

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. Nashville is a city of big dreams… And songwriting is the most elemental form of storytelling. The news doesn’t arrive in a vacuum.

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Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

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PRSay

APRIL 28, 2022

Gattin said she was honored to have her mother present her with the APR pin during a ceremony at the Arkansas Chapter in February. This professional family tradition meant I was raised by storytellers, people who understood the power of their words. When I was preparing for my Panel Presentation, she served as my sounding board.

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5W PR

SEPTEMBER 14, 2023

Storytelling Incorporate storytelling into campaigns to create emotional connections. Storytelling engages customers and allows them to connect on a deeper level. Long-term vision Present a clear and inspiring long-term vision for the brand. Customer engagement Encourage two-way communication with customers.

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Ishmael's Corner

JULY 18, 2016

The Art Of Storytelling In Business Communications And Public Relations. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR The New York Times.more. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR The New York Times.more.

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wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Here are my note from Russ’s excellent presentation. Are the 4Ps ready for a makeover?

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Ishmael's Corner

APRIL 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. Techniques For Effective Business Communications. Needless to say, COVID-19 has changed the way people live, work and play.

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Ishmael's Corner

APRIL 20, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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Stern + Associates

OCTOBER 19, 2017

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

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PR 20/20

SEPTEMBER 3, 2014

Paul Roetzer ( @paulroetzer ), CEO of PR 20/20 and author of The Marketing Performance Blueprint , will present "7 Steps to Becoming a Performance Driven Content Marketer" as part of the Future Content track. Leading brands have become storytellers, but content creation and distribution is not enough. 15 – 18) in Boston.

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Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? I still have my notes.).

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Prowly

OCTOBER 14, 2017

This year’s Filmteractive festival caught my attention mainly because of two presentations - one run by Matthew Luhn from Pixar, and another given by Shane Snow from Contently. What, according to these experts, makes content and storytelling perfect? And what makes stories stick with us for a long time?

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Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

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Remote PR Jobs

SEPTEMBER 25, 2023

While most people agree that it’s a good idea to use details to make your point in a meeting, not everyone is a good storyteller. Here are seven storytelling tips from speechwriters that will help you get your point across. Then, present your new information as directly as possible–this is third base. “If we’ll lose this client.’

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Communications Conversations

APRIL 6, 2015

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. Would that have legs? It happens via visuals.

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ImPRessions - Crenshaw Communications

AUGUST 4, 2023

In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. The presenter steps onto the dais and goes through their whole prepared spiel. When there’s a Q&A segment after the presentation, that’s often where the juicy stuff comes out. Imagine you’re at a session at an industry conference.

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Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. The Importance of Understanding Data.

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