The Hoffman Agency

AUGUST 23, 2023

When cleverly worked into PR materials, photos will help master the art of visual storytelling to achieve a client’s communication goals. Why should you always try to combine text with images Since I started working in communications, the concept of storytelling has played a key role in the success of all campaigns.

Storytelling 69

Storytelling Internal International Pitching 69

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 130

Survey Communications Measurement Internal 130

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. Your expertise has never been more in demand.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: June 9-12, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

The Hoffman Agency

SEPTEMBER 3, 2020

By Samantha Spitz, Intern. I have already picked up so much and am excited to continue learning and growing with the agency. The most memorable part was presenting a PR proposal to a potential new client with the team. I can’t believe how fast my internship has gone by — it feels like I just started yesterday!

Storytelling 69

Storytelling Internal International Instagram 69

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. I try to ameliorate that by spending an hour every week with junior staff to pitch alongside them, or at least be present with them to offer prep/pep talk before calls, and then give instant feedback and support. From our CEO to our interns, SHIFTers are genuinely service-oriented people.

Agency 146

Agency Pitching Training Meeting 146

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Internally, data can inform our PR strategy and make our branded content better and more engaging.

Trends 157

Trends Privacy Data Reputation 157

The Hoffman Agency

JULY 16, 2020

By Amelia Bennett, Intern. An opportunity presented itself. Before classes had finished and graduation had commenced (virtually, of course), my boyfriend received a job in the Sunnyvale area, and I had received an internship in San Jose at The Hoffman Agency. The first being, I love storytelling.

Storytelling 50

Storytelling Exercises Internal International 50

The Hoffman Agency

AUGUST 5, 2022

By Shipra Shukla, Intern. I wrestled tough days to give my best shots as a news presenter: “Breaking News” LIVE for 10 years was such a thrill! This quest for agency experience landed me with The Hoffman Agency. I was particularly fascinated to learn more about the Periodic Table of Storytelling.

Internal 36

Internal International SEO Storytelling 36

The Hoffman Agency

DECEMBER 21, 2023

So, when I received the email from The Hoffman Agency, it might as well have been the winning lottery numbers; I was thrilled! Funnily enough, Hoffman was an agency I’d been introduced to just over two years ago while on a study abroad in London. We spent a whole day at the Hoffman Agency’s London office during the trip.

Fashion 36

Fashion Agency Study Storytelling 36

The Hoffman Agency

AUGUST 10, 2021

By Reanna Griffith, Intern. With this in mind, it felt right to reach out to a Tech PR agency for insight into what they do and advice on what I could do to get into the field. This is how I found The Hoffman Agency; I emailed the team requesting to interview them and being the amazing people that they are they were up for it!

Journalism 36

Journalism Internal International Agency 36

Sword and the Script

JUNE 30, 2021

More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast. Presentation: The 2020 JOTW Communications Survey. Blog: What Does “Storytelling” Mean to You?

Survey 117

Survey Communications Ethics Measurement 117

The Hoffman Agency

JULY 8, 2022

By Sarah Rodden, Intern . My nervousness and indecisiveness were soothed when The Hoffman Agency hired me as an intern. What most excited me about this internship is what drew me to the PR industry — the ability to combine storytelling, business ventures and current news to connect with a broader audience.

Internal 36

Internal International Storytelling System 36

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. in June, I’m excited to present “Improving Brainstorming Methods to Win More Business” at ICON. 8 at 11:45 a.m.

Conference 81

Conference Internal International Creativity 81

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. In order to keep up with the pace of the constantly evolving marketing industry, you need to be an active and present participant in it.

Consumer 226

Consumer Trends Agency Pitching 226

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

The Hoffman Agency

MARCH 18, 2022

By Lisa Bonatz, Intern. At that moment, I knew my life purpose: leveraging my skill for creative storytelling to make astounding scientific innovations approachable and interesting. When I heard The Hoffman Agency present on leveraging storytelling to elevate technology clients, I felt that I had finally had my direction.

Storytelling 36

Storytelling Creativity Study Internal 36

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

The Hoffman Agency

DECEMBER 12, 2019

Sitting on the train from Shanghai to Wenzhou, I had time to contemplate a simple question: What were students from Wenzhou-Kean University, a Chinese-American jointly established higher education institution, expecting to hear from an international communications consultancy? The Official Presentation. Personal Development.

Internal 36

Internal International Engineering Storytelling 36

Stephen Waddington

MAY 3, 2022

Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public. Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. It is a common approach in political campaigning.

Publicity 112

Publicity Construction Corporate Study 112

PRSay

SEPTEMBER 19, 2017

Sharam Fouladgar-Mercer will be co-presenting a professional development session on “ The New PR: The Science Behind What Works ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. It is no longer enough just to hire a PR agency and tell them to use the “right” metrics. Public relations can be a thankless job.

Measurement 135

Measurement Analytics Data Conference 135

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Plus, we like that all materials presented at this one are “tested, proven tactics” to take home with you.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

JUNE 25, 2019

Our agency will forever “look beyond” to what’s next in our quick-paced industry, and it’s with that intrinsic drive that we launched Marketing AI Institute with the mission to make artificial intelligence more approachable and actionable for modern marketers. Internal communications and events. Change management. Brand identity.

Marketing 52

Marketing Storytelling Technology Community 52

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. Flash to the present day, where the system is being adopted by users, and initial positive feedback. Let’s back up a bit. Christopher S.

Blogging 60

Blogging Enterprise System Media 60

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Branding Brand Technology 62

PR 20/20

SEPTEMBER 14, 2018

As an agency, I believe this power to strategize, collaborate, and bring visionary ideas to life is our core strength. When Beth Comstock ( @bethcomstock ), former vice chair at GE who had led efforts to accelerate new growth and innovation at the company, kicked off her presentation with these words I knew it would resonate.

Enterprise 46

Enterprise Agency Creativity Print 46

ReimaginePR

AUGUST 15, 2016

To do this, you need to do two things: Reach out to customers (past and present). Do an internal launch. Just like you did with your internal launch, make it a festive event that celebrates this new phase of the company. Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy.

Employee 120

Employee Social Media Education Branding 120

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

ReimaginePR

JUNE 10, 2015

The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place. That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. Well, it shouldn’t.

Video 120

Video Government Healthcare Viral 120

Ishmael's Corner

JUNE 8, 2015

The Hoffman Agency. Surrounded by crystal waters, a sea of yachts and the lingering aroma of freshly baked bread, I never anticipated entering an intellectual coliseum during my time at the International Cannes Film Festival in France. I asked Melissa to share a window on her experiences at Cannes. By Melissa Lewelling.

Communications 60

Communications Film Guidelines Pitching 60

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. This year, we saw in-house teams get downsized and agency budgets get reduced. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 190

Writing Communications Marketing B2B 190

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. We achieved an all-time high of 11,982 international visitors, a 26 percent increase from 2016.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 188

Marketing Content Marketing Data Social Media 188

Karen Freberg

NOVEMBER 4, 2018

Each student was able to cover each day for a certain amount of time with a team member (there was always at least one other student present at a time, so they could work together). They were tasked to making sure they were able to capture content to be presented across all channels. FB, Twitter, and Instagram). Adobe Rush.

Social Media 52

Social Media Video Conference Analytics 52

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. 18: The future of storytelling in healthcare communications. That is a risk. Ben: Gotcha.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. (p. PR-perspective mashup : internal experts. This information is important, as likely internal experts (e.g.

Construction 40

Construction Internal International SEO 40