PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling.

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Communications Storytelling Film Training 161

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

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Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Other great examples of this?

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Content Marketing Marketing Storytelling B2B 167

5W PR

JULY 19, 2023

Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. By standing out and presenting a strong brand identity, brands can capture the attention of their target audiences. Once the company has a clear brand identity, it needs to communicate it consistently across all marketing channels.

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Apparel Industry Customer Service Pinterest 78

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. When I do my board presentations, that is what I look at and they’re absolutely fascinated by it.”.

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The Resolution Blog

JANUARY 31, 2020

unless they are presented as proof/evidence. Impact Is More Important Than High “Vanity” Metrics Paul Sutton : “Judges want to see evidence that you took the time to fully understand the business challenge presented to you, and that at the end of a campaign you related your results back to that business challenge.

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Measurement Case Study Creativity Course 156

Waxing UnLyrical

NOVEMBER 30, 2016

The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable. Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter.

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Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. This year, we saw in-house teams get downsized and agency budgets get reduced. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

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Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

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Publicity Storytelling Journalism Viral 120

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. That’s why I was always a Jeffersonian.

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5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

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Instagram Publicity How To Social Media 158

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

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Konnect Agency

JUNE 8, 2023

This curated section presents a wide array of content, carefully tailored to cater to individual preferences and interests. Armed with this knowledge, you can optimize your content strategy, elevate your storytelling, and forge meaningful connections with your audience. Looking to build an Instagram presence?

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Instagram Guidelines Social Media Video 52

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

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Marketing Content Marketing Data Social Media 190

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Gyro UK, a B2B specialist agency, found that 62 percent “of business decision-makers rely on gut feelings when it comes to their final choice.” At Contently, I think you know how much we value storytelling by now.

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PRSay

SEPTEMBER 13, 2018

But what if there’s a different way to approach your brainstorming that could lead to more efficient, productive and fun sessions that could help you win more business while generating better ideas for your agency, organization or client? in June, I’m excited to present “Improving Brainstorming Methods to Win More Business” at ICON.

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5W PR

JANUARY 31, 2024

Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages. Participate in Industry Events: Attend and participate in industry events, conferences, and trade shows where your target audience is likely to be present. FAQ What is a Tech PR Agency?

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Technology Product Launch Crisis Management Case Study 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Polaris

JANUARY 2, 2015

So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. It also attracted the most inbound links.

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wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Here are my note from Russ’s excellent presentation. Are the 4Ps ready for a makeover?

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The Hoffman Agency

AUGUST 1, 2019

As PR practitioners, especially in agencies, we wear many hats and use an array of skills day-to-day. Advertising execs will never know the thrill of getting a piece of coverage in a top-tier paper or TV show. A quote from one of the speakers that stuck with me is, “I look to hire storytellers primarily. Traditional vs. New PR.

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Storytelling Creativity Agency Industry 34

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. And can savvy PR and comms strategies prevent a further fall?

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Film Advertising Advertising Consumer 60

Rock the Status Quo

FEBRUARY 3, 2015

Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. Put on your storytelling cap and head over to my website to choose your questions! What is your biggest PR Win? My biggest challenge is hiring the best people.

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The Hoffman Agency

MARCH 20, 2017

By Low Sieu Ping , Senior Account Executive, The Hoffman Agency Singapore. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). Harmonizing the intricate three-way relationship (journalist, PR agency, client) is a remarkable trait of a good PR person.

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Landis PR

DECEMBER 18, 2023

On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

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Conference Consumer Social Media Google 59

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO.

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Survey Industry Leadership Study 96

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Stay "on brand." The brand attitude and graphic feel shine through in these social media photos.

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Pinterest Storytelling Infographics Social Media 91

Bad Pitch Blog

OCTOBER 30, 2009

Last week, I had the blind luck to present right before Artie Isaac at SummitUp. Artie Isaac co-founded SpeakerSite and the Young Isaac Agency. He also teaches creativity, consumer behavior, copywriting and the history of advertising at The Ohio State University and the Columbus College of Art & Design.

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Pitching Creativity Storytelling Advertising 46

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. And this is the advertising, public relations, and digital.

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B2B Communications Media Newspapers 52

Sword and the Script

MARCH 22, 2016

While there is some billable hour data in the survey (see the link to the presentation in Ms. PR agencies’ average rate of profitability has suffered as a result. His company has previously conducted PR firm billable hour survey research for the larger agencies. The Rise of Agency New Business Development.

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Survey System Trends Small Business 60

Sword and the Script

DECEMBER 12, 2017

Eighteen people responded with some solid predictions that I’m very pleased to present. Lou Hoffman | The Hoffman Agency. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. Also see: The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. 1) Pay to play gains prominence.

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ReimaginePR

AUGUST 15, 2016

To do this, you need to do two things: Reach out to customers (past and present). Online advertisements. Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. Consider forming a focus group to find out what works and what doesn’t work. Your social media pages and profiles: LinkedIn.

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Employee Social Media Education Brand 120

David PR Group

NOVEMBER 12, 2015

I recently attended a presentation by author Brian Solis, skeptically wondering what mysticism I might get on this topic. Storytelling. Visual communications agency Gapingvoid sponsored the presentation which included this image from artist Hugh MacLeod. Sound familiar? Not anymore. Experience sells.

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Television Customer Service Storytelling System 40

Karen Freberg

JUNE 24, 2019

The access to people, brands, and agencies is unlike anything else I have seen in my career. For example, for the summit, we had a full agenda filled with amazing speakers from agencies, platforms, and companies to share their insights, expertise, and advice on how we can come together and solve the problems and address opportunities.

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Education Creativity Pinterest Facebook 64

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. I oversee this, and also focus on strategy, paid advertising and event marketing.

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Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. I guess my parents knew best and I didn’t get the pony. which is what all fiction books do, right?

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Marketing Resources Content Marketing Leadership 251

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

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