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The Role of PR in Transforming Consumer Finance

5W PR

Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

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The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170
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How agencies can benefit from R&D tax relief to drive innovation

Stephen Waddington

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. These include employees, subcontractors (up to 65%), software and consumable items. More on that to come.

Agency 171
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Web Ad Blocking – is it Ethical?

PRSay

The free content consumers enjoy is paid for by advertising. The Web is not free, it never was. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Ads do provide the consumers with valuable information.

Ethics 60
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A Must-Read List For PR Agencies

ImPRessions - Crenshaw Communications

We polled some peers and put together what we feel constitutes “must-reads” for those in consumer and B2B tech PR. The site is now the largest business news site on the web. The post A Must-Read List For PR Agencies appeared first on Crenshaw Communications. The New York Post. Business Insider.

Agency 149
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Why Press Coverage Still Matters In PR

ImPRessions - Crenshaw Communications

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. It’s time-consuming, and time is the basis for our compensation in most cases. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them.

SEO 227
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How CPG Brands Can Increase Brand Visibility by Working with a Creative Agency

Konnect Agency

That’s where working with a creative agency comes in. Working With A Creative Agency. Having a creative agency assisting your marketing team can lead to greater visibility, engagement, and sales. A creative agency can implement a number of tactics to help your product or overall brand reach new levels of visibility.