article thumbnail

2024 AI outlook for digital agency leaders: As they prepare for a transformative year, marketers double down on AI investments

Agility PR Solutions

Marketers are still wrapping their heads (and their strategies) around generative AI, but 2024 is poised to be a (another) year of revolutionary change, and new research from agency-focused website builder Duda offers analysis of AI usage by owners of digital agencies specializing in web design and development, sharing insights into the disruptive (..)

Agency 115
article thumbnail

The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 new influencer marketing trends to watch in a changing Web world

Agility PR Solutions

CPM prices on Meta have jumped 61 percent YoY, causing performance marketing teams and agencies to conduct strategy meetings regularly. The post 4 new influencer marketing trends to watch in a changing Web world appeared first on Agility PR Solutions. At Curastory, we think these digital advertising trends are more complex […].

Web 98
article thumbnail

21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. 25 years ago workflow in an agency was defined by media relations. The first agency that I worked for was A Plus in Slough, UK. Here’s another 21 things that defined PR agency life in the early nineties. Thanks to everyone who jumped into the conversation.

Agency 135
article thumbnail

How agencies can benefit from R&D tax relief to drive innovation

Stephen Waddington

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. Agencies typically seek specialist financial support to help with the tax relief application process. “We

Agency 171
article thumbnail

3 Reasons You Might Need a “One-Stop-Shop” Communications Agency

Stern + Associates

We often work with clients who have multiple communications agencies for different aspects of their program. Your communications strategy isn’t just a series of silos but an intricate web where what effects one part will impact another. A one-stop-shop agency ensures a well-oiled machine when it comes to integrated communications.

Agency 62
article thumbnail

Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.