ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . It’s where top execs and journalists come together to preview what the year may hold for the category. Companies like Bayer, HP, J.P. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Flack's Revenge

DECEMBER 12, 2022

It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world. To better understand this, it can help to consider categories. How long it takes for a category to emerge and go big relates to many factors. Wikimedia Commons.

Real Estate 156

Real Estate Case Study Technology Education 156

ImPRessions - Crenshaw Communications

JULY 16, 2019

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. .

Company 213

Company Case Study Airlines Study 213

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Sword and the Script

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. It’s not about you, your company or products. Media distrust grows.

Government 138

Government Survey Ethics Media 138

Flack's Revenge

DECEMBER 7, 2020

.” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? So, adding the words “secret sauce” to your solution news should make it a natural media magnet, right? Secret Sauce Origin Story. But what is Retsyn? Secret Sauce in IT.

How To 194

How To Wikipedia Engineering Web 194

ImPRessions - Crenshaw Communications

JUNE 20, 2018

You have news. The most common trigger for hiring a PR agency is a hot new product or service. Media run on news, so the launch of a new product can kick-start a successful PR campaign. You have no news. Maybe you’ve added services or expanded into new areas, but not enough customers realize it.

Education 178

Education B2B Employee Crisis 178

NewsWhip

JUNE 14, 2023

Every year, they evaluate and rank the top companies worldwide by analyzing up-to-date reviews provided by real users. Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories.

Leadership 78

Leadership Software Customer Service Small Business 78

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

There are far too many tired, empty words used in news announcements and other content prepared by PR agencies or their clients. ” Advertising Week just wrapped up here in New York, and with it, a festival of jargon. There are three main categories of bad PR-speak: hyperbole, buzzwords, and hopeless clichés.

Real Estate 225

Real Estate Software Leadership Advertising 225

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Each awards competition will have multiple categories and/or subcategories, which naturally increases the chances of winning, but also adds complexity to the task. Award entries need not be dull.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. Myth #5: You must have news to get PR. That was awkward.

Advertising 147

Advertising Advertising Pitching B2B 147

Cision

JULY 26, 2017

Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post. More Categories -> Facebook Categories. Technology and computing.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts.

Marketing 239

Marketing Television Handbook Web 239

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

Financial 164

Financial Video Consumer Data 164

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Just over a year old, the company started out online, then developed a loyal following and opened brick-and-mortar stores in Manhattan and Brooklyn “by popular demand.” And as long as stories like this dominate the news, we’re likely to see some competitors in the category as well. Siri can control lights.

Brand 136

Brand Branding Retail Comparison 136

Sword and the Script

APRIL 21, 2020

Hispanic Public Relations Association: [link] Public Relations Trade Publications Trade publications are full of news and views about emerging trends – but some of them also offer job boards. PR News: [link] 10. The Drum: [link] Specialty Sites This site didn’t quite fit anywhere else, so I gave it a category of its own.

Publicity 105

Publicity Communications Local Resources 105

Mindful Marketing

AUGUST 5, 2023

This past April new-owner Elon Musk formally changed the company’s l egal name to X Corp. So, companies constantly need to be making inroads with the next generation, which is about to age into the market. In reality, the curious move was several months, if not years in the making.

Twitter 101

Twitter Consumer Newspapers Social Media 101

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. The companies we work with tend to lay out product roadmaps that include iterations and updates on existing products. Even a small update can make news, particularly if it’s indicative of a trend.

Pitching 180

Pitching Technology Trends Consumer 180

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. As new markets keep reaching out and needing PR representation, her team is ready to jump in. We are also quick to replace any device that’s not working.

Communications 253

Communications Data Local Survey 253

Shift Communications

MAY 10, 2022

What to try: B2B companies also have a place here. Want to take a news- or advice-focused approach? Publishers like Washington Post and Morning Brew set the bar, with employees acting out the latest news stories, delivering news in a more channel-appropriate format. Take Square’s approach. Pinterest marketing strategy.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. Despite heavy news competition, they all grabbed public attention. Media and social coverage even referred to a (barely existing) backlash, which only made the news more shareable. Just ask IHOB !)

How To 101

How To Viral Advertising Advertising 101

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. We ask a thousand questions when onboarding a new client, and the answers inform our plan. Creating a high-profile PR plan can be daunting if you haven’t done it before.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Many companies, perhaps well-intentioned at the outset, go through the motions of hiring a firm, only to disappear after collecting proposals and interviewing teams.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution).

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

JUNE 2, 2016

If you know who your main competitors are, there’s much to be learned about how to maximize PR for your own company or brand. Who are the media outlets and contacts covering your category? Is there a way you can distinguish yourself from the general category? Is there paid advertising? What can your brand own?

Conference 120

Conference Comparison Leadership Instagram 120

Shift Communications

JANUARY 29, 2018

To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages. News publishers. News Publishers. Let’s look at a category reputed to be hit the hardest, publishers of news. Major corporations in the Fortune 500.

Facebook 110

Facebook Corporate Social Media Data 110

ImPRessions - Crenshaw Communications

APRIL 27, 2016

For a technology startup company, good public relations can go a long way. Principals of early early-stage companies don’t always recognize how to deploy PR to maximum effect. If fundraising is a priority, stick to tactics and media outlets and events that reach VCs and analyst companies and forget about customer acquisition.

Local 120

Local Interviews Agency Technology 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. Research current news and trends. How to prep and pitch a byline.

B2B 147

B2B Leadership Customer Service eBook 147

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals. Industry Campaign Awards.

Video 68

Video Mobile Consumer Advertising 68

Cision

OCTOBER 14, 2016

As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. ground zero for tech – San Francisco – and since then he’s had roles with Light Reading and a telecommunications company in England. Harvey’s career started in the U.S. What will catch your attention?

Pitching 120

Pitching Trends Telecommunications Technology 120

Maxim Behar

APRIL 27, 2021

Building a country’s brand image is quite a long process and the accumulation of positive news, stories and opinions should be extremely powerful to overshadow the distressing events. In my professional background, the immediate association of the term ‘’branding’’ is consistently related to the advertising field.

Government 52

Government Tourism Advertising Advertising 52

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Unlike the FT, I believe the vast majority of people have the wherewithal to understand that if a certain piece of information is coming from Hershey or any other company/organization, it carries a certain bias.

Journalism 150

Journalism Brand Branding Publicity 150

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Organizations’ media relations activities can influence media content and opinions, but success depends on more than just distributing news releases.”

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR 20/20

MAY 8, 2019

Is your company ready? Platform companies like HubSpot are building smarter features into their software, while also opening up new possibilities through third-party integrations with AI-powered solutions. And, the great news is that you don’t need to go from all manual to fully autonomous to see massive returns.

Agency 84

Agency Enterprise Technology Analytics 84