What PR Agencies Can Learn From Advertising Week

ImPRessions - Crenshaw Communications

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. Randy Feer, President of Fox Networks Group, believes that the most important part to an advertising campaign is content.

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes.

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The Intersection of PR and Advertising

5W PR

When a message goes out, is it public relations or advertising? If that sounds a lot like advertising to you, that’s understandable, because advertising does seek to perform some of those same functions and create some of those same results.

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Lowest ranked were digital and traditional advertising.

Agency 269

This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. For example, bring your PR and customer service teams into the advertising planning process.

Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York.

Facebook Boosting: PR or Advertising?

Reputation Us

PR and advertising can butt heads from time to time. This jockeying for position has inevitably made each agency, firm or company evaluate their offerings and look for new ways […]. The post Facebook Boosting: PR or Advertising?

Report: Social media leads the way in online advertising

PR Daily

The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace. According to the survey, only 66 percent of companies invest in online advertising. Advertising remains intrinsically tied to sales performance, as well.

Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The first and most common use of advertising is to capture attention. Advertising Marketing Public Relations

Digital Advertising and Public Relations, Part 5: Advertising Measurement

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising?

5 Amazing Facts You Must Know About Facebook Advertising

Cision

B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. But the social advertising model looks nothing like the traditional shotgun approaches we are used to.

Is native advertising a threat to PR?

PR Daily

I read some pretty surprising stats recently in a Content Strategist post which outlined the success The New York Times '' brand studio is having with custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising.

Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising.

It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

The difference is so stark, I don’t think we can call it “social media marketing” anymore – it’s just “advertising.”. There’s a good case to be made for social media advertising in many marketing shops – but dumping one-fifth of the budget into it strikes me as wasteful.

How to use the Public Relations department of an advertising agency

PR Conversations

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). How to use the Public Relations department of an advertising agency by Marvin Murphy, Vice President, N.W. Ayer & Son, Inc.

How to Easily Boost Your B2B PR with Native Advertising

B2B PR Sense

One tool that has picked up surprising momentum in the marketing industry is native advertising. How does native advertising fit into your marketing toolkit? What Is Native Advertising? Native Advertising - A Friend or Foe of B2B PR?

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Will native advertising eventually be PR’s demise?

Communications Conversations

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising.

The FTC’s Quixotic Fight Against Native Advertising

Ishmael's Corner

I wasn’t going to write about the FTC’s latest salvo on native advertising. When the agency announced its “enforcement policy” on Dec. The post The FTC’s Quixotic Fight Against Native Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

7 Tips: What PR Agencies Want From Their Clients

ImPRessions - Crenshaw Communications

We had nice comments on a previous post from the PROI Worldwide meeting, What Clients Really Want From Their PR Agencies , so it inspired me to look at the flip side of the client-agency relationship. Agencies need information to do our job.

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3 tips for running your own marketing agency successfully

Agility PR Solutions

You still find joy in taking marketing campaigns and turning them into real money spinners, but you may have lost the enthusiasm you once had for the world of advertising. The post 3 tips for running your own marketing agency successfully appeared first on Agility PR Solutions.

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Advertising Agency Account Manager - Charleston, SC

Flack Me

Company: Red7 Agency Location: Charleston, South Carolina Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

7 traits of excellent PR agencies

PR Daily

PR agencies are great for building brand awareness. Are you considering hiring a new PR agency? Here are seven traits that excellent PR agencies possess: 1. There are approximately 8,000 PR agencies in the Unites States alone.

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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

How could a little “like” trigger such a harsh response from the agency? While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know.

For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. The problem is, the work is often led by ad agencies.

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Should PR copy advertisers’ ‘six-second’ messages?

PR Daily

Why Brands and Agencies Are Preparing for the Era of 6-Second Ads , predicts that these “snackable” ads will begin to come into their own, if not by the end of this year, then by 2018. Just how short can a message be before it loses meaning? A recent piece in Adweek titled.

How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted?

How to recalibrate traditional mindsets for digital agency work

PR Daily

Over the past few months, I’ve been immersed in a new advertising landscape—digital marketing. I recently made the switch from account management at a traditional advertising agency to the same position at a digital marketing agency. Client and agency as partners.

How to recalibrate traditional mindsets for digital agency work

PR Daily

Some agency roles are changing a lot as communications pros switch to digital outfits. Over the past few months, I’ve been immersed in a new advertising landscape—digital marketing. Traditional vs. digital advertising responsibilities. Client and agency as partners.

Why native advertising is the next hot trend in PR

PR Daily

A recent survey found PR pros have widespread interest in native advertising. The Interactive Advertising Bureau UK found. Obviously native ads obscure the boundary between news and advertising, the line between seamless design and intentional deception.

Why agency leaders must use Twitter

PR Daily

They want to work with agencies that are featured in those places.”. Why wouldn’t you want your agency to test things out before spending your money? Working with an agency that is constantly testing new tools seems like a really good idea.

Agency 171

Don’t Ask Your PR Agency These Questions

ImPRessions - Crenshaw Communications

It’s not enough for a prospective agency to look good “on paper.” In our experience, though, some questions are more likely to elicit stock answers that don’t really reveal how an agency team would approach a client’s opportunity.

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6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

As more brands forego traditional advertising but increase overall PR spend, communications partners need to be integrally involved with brand culture, messaging, sales strategy and the industry landscape. Those seeking public relations services often pigeonhole it into media relations.

PR agency seeks talent through ‘missing’ posters

PR Daily

Mallory Blair, chief executive and co-founder of Small Girls PR, says the hardest thing about starting her own agency has been hiring. Other agencies in the same boat. Small Girls is not the only agency that is recruiting in a challenging environment.

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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? You’re the founder of a rapidly growing small agency with a respectable, but still emerging web-based presence across standard social media platforms.

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5 ways to differentiate your agency’s pitch

PR Daily

Every business needs paying customers—and for agencies, that means winning new, quality clients. The key for aspiring agencies hoping to land bigger and better accounts? No in-house marketer wants to award an agency their business if the project doesn’t feel important to the agency.

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Digital Advertising and Public Relations, Part 1: Introduction

Shift Communications

The way is paid media: digital advertising. Advertising and public relations share a common goal: more attention. Forward-thinking public relations professionals know that advertising and public relations together often generate greater impact than each channel separately.

Programmatic pressure—B2B brands lag behind agencies in execution

Agility PR Solutions

New research from commercial data and analytics firm Dun & Bradstreet shows growing spend on programmatic ad buying and a continued dependence on data in the programmatic space—and also highlights key differences in the maturity of agencies versus brands when buying ads programmatically.

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How Agencies and In-House Teams Bring Out the Best in Each Other

Cision

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams.

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Prankvertising: When Advertising and Practical Jokes Collide

Shift Communications

It offers those brands a unique promotional strategy that avoids the disengagement often associated with typical day-to-day advertisements. Advertising

And I Thought Media Properties Had Stopped Aspiring to Be PR Agencies

Ishmael's Corner

Since Craigslist showed up on their doorstep and eviscerated classified advertising, media properties searching for new revenue streams seem to have a certain Ponce de León quality to them. The post And I Thought Media Properties Had Stopped Aspiring to Be PR Agencies appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.