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The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.

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It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing

Sword and the Script

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.


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The Role of Native Advertising in Your Content Marketing Strategy


With traditional online advertising in a tailspin, marketers have invested much of their energy into content creation, casting a wide net for eyeballs via both owned and earned channels. The post The Role of Native Advertising in Your Content Marketing Strategy appeared first on Prowly Magazine.

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AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”


The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

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Digital Transformation & Content Marketing Technology

Contently - Strategy

In 2020, many businesses transitioned to digital-first strategies, including increased spend on digital advertising. The content marketing landscape is changing… and fast. Content Marketing Technology: A New Way Forward. But to receive to those benefits, marketers must get up to speed, and fast.

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5 Tips for Content Marketing Success in Fiscal Year 2023

Contently - Strategy

Only slightly more than half of organizations have a content marketing strategy. And 64 percent of content marketers aren’t satisfied with their organization’s ability to measure content performance. Given that, your next-gen content strategy should start with a priority-driven, five-step process.

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Six Content Marketing Mistakes to Avoid in 2018


According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.