Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 This cost versus audience, game theory is the foundation of advertising, which has persisted for more than a century.

What is ‘true native’ advertising?

PR Daily

Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry. Enter native advertising, which is expected to reach. $21

Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York.

Four Earned Media KPIs to Track

Critical Mention

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue.

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Avoid advertising blahblah: the real meaning of Christmas?

Prakkypedia

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I Of course, good media and advertising companies should help their clients toward this.

Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media.

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As lines between advertising and news blur, what's a PR pro to do?

PR Daily

Prior to websites and blogs, public relations practitioners spent countless hours pitching their stories to newspapers, long-lead publications such as magazines, radio stations and television stations. Now, imagine having to not only secure the interest of the reporter, but also get consent from the advertising department for that media outlet. Recently, I secured an interview for a client on a regional television station in Canada. Editorial is unpaid. Advertorial is paid.

Why PR needs to pay attention to studies on gender bias in advertising

Media Bullseye

This program was created jointly by ABX and the Association of National Advertisers’ Alliance for Family Entertainment ( AFE )’s #SeeHer team. Why measuring for gender bias in advertising matters.

"Gee, Beav, Isn't PR Just Like Advertising?"

Bad Pitch Blog

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share this misconception because advertisements are familiar to them and PR is not. Although I have toiled in public relations for 95 years (!),

Visual Search of TV Broadcasts – Detecting Logos and Other Objects of Interest

PRSay

Recent patents granted for contextual advertising and social media tag recognition are good evidence of the deep thinking that goes on here, every day, about improving the strategic value and unique insights to be gained through use of our comprehensive broadcast media database and index.

PR 2020: What will it be like?

Marketwired

First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. Facebook and Twitter continue to evolve, just like television and radio did after they were first introduced. [By Jason Mollica].

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How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

Marketers and advertisers have a problem, and it’s worse than they thought. As cord-cutting and advertising avoidance expands to […].

Dreaming of Christmas 2016

Mark My Words

Could it possibly top the previous year’s much lauded television event? Once upon a time supermarket and department store advertisements were about products on sale. Mark My Words advertisements advertising campaigns christmas John Lewis 2016 lewis toothless moonYou could power much of the national grid on the hype that’s been fissioning on social media. We’ve been drip fed on teasers and speculation has been rife. It isn’t a new Star Wars or Bond.

How Marketing Has Changed

Ronn Torossian

To learn about a new product, a client would have to see it on television, or advertised on a magazine.

Is YouTube really worth six times more budget spend in 2016?

Norton's Notes

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising.

Damn It, Let's Get Those Metrics Going!

Bad Pitch Blog

That means they’re tracking not only couch potatoes, but also folks who watch shows online, on their phones, on the ole m-3 and “outside the home” (whatever that means), thus plugging the absolute hole in advertising metrics. Ah, advertising metrics.

PRNEWS and the Industry Are at an Inflection Point—What’s Next?

PR News

A week of spin can’t save Top Gear from ratings slip

Mark My Words

This still made the BBC Two show the most watched television of the evening- but this figure was a long way off the Clarkson-May-Hammond finale. Specialist in media and advertising Ivan Clark –whose predictions for next week’s audience are particularly bleak- points out that in contrast to the laddish camaraderie of the old front-men Evans and LeBlanc barely seem to know each other.

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Behind the Headlines With Joanna Brahim

Cision

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. My guiltiest pleasure is…binge watching mindless television.

Ad Tech Wars

Flatiron Communications

We talked about the fast-changing and increasingly complex world of data-driven advertising in the age of programmatic and connected television.

It’s a Mad Mad (Men) World

Waxing UnLyrical

It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. But back then, there was a air of confidence in the television world.

Are audiences ready for longer content on social media?

PR Daily

Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Are advertisers interested? Is social set to dethrone television and platforms like Netflix in the coming years?

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. “Nail the elevator pitch.”.

The New York Times rides a rising tide of digital content

PR Daily

Online subscriptions have become crucial to the Times’ future, with advertisers increasingly spending on digital platforms as readers shift to online sources for their daily dose of news. It reported : Revenue generated by online advertising was a bright spot.

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Entertainment Trumps Ads

Cision

The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free.

Facebook deemed most trusted channel for branded content

PR Daily

average score), followed by email and television (5.3 Advertising effectiveness on new customers. Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to. a recent report from The Acquity Group. The report.

5 Things to Give Thanks for in Today’s Digital Marketing World

Cision

As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. If you have some budget, you can play around with different tools like press releases , content marketing and advertising.

Inside Podcast Promotion

Marketwired

Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But the size of the audience is hardly what makes advertising unique on podcast, it’s the specificity of the audience you can reach. “If

Why and how to use IGTV for content marketing

PR Daily

IGTV incorporates familiar elements of traditional television, hence the name. Start thinking about how to reach IGTV users with paid advertising. Video is king of today’s social media landscape. With the recent launch of IGTV , Instagram clearly has its eyes set on seizing the throne.

How To Pull Together A PR Event – Fast

ImPRessions - Crenshaw Communications

One reason for the rush was that the discussion was related to a television show featuring our client, so we wanted to make it happen when the series was still airing. In PR , we often create client events to generate brand visibility. It’s normally not very difficult.

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Journalism and News Trends for PR Pros

Cision

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Uncertainty about revenue, new publishing models. The revenue model for journalism is at best in flux, and at worst, in chaos.

The Implications of the Growth of Social News

Cision

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. Marketers, in turn, advertise in the publication that attracts their desired audience.

More than half of millennials say Instagram influences their purchases

PR Daily

As mobile ad spending continues to surpass that of television, marketers will gravitate to whatever works. If the poll correctly represents young consumers’ mindsets, Instagram advertising is the solution.

DIY or Pro Video: Which One is Best for Your Brand?

Polaris

Tom is qualified on the subject—last year Fifth Story completed over 180 video production projects, including 160 online videos, 20 television spots and 4 PSAs. Use the same footage to create content for television, as well as online and social platforms.

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Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient.

5 Challenges to Effective Communication

Cision

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households.

How to Connect With Consumers Offline

5W PR

Connecting with consumers offline doesn’t have to entail just another advertising campaign. Traditional Advertising Isn’t Dead. Some advertisers will turn their nose up at the prospect of advertising in a more “traditional” vein, such as a magazine or a billboard.

Video Content Trends for Media and PR Professionals

Cision

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

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How to respond when you go viral for all the wrong reasons

PR Daily

But that’s exactly what my colleague explained we had done with an advertising campaign featuring the Mooninites from the television series Aqua Teen Hunger Force.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. However, the variation in the advertising scores was only 4 points over the nine months.

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