Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York.

Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 This cost versus audience, game theory is the foundation of advertising, which has persisted for more than a century.

What is ‘true native’ advertising?

PR Daily

Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry. Enter native advertising, which is expected to reach. $21

Avoid advertising blahblah: the real meaning of Christmas?

Prakkypedia

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I Of course, good media and advertising companies should help their clients toward this.

Gee, Beav, Isn't PR Just Like Advertising?

Bad Pitch Blog

When I am speaking about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?”

Why PR needs to pay attention to studies on gender bias in advertising

Media Bullseye

This program was created jointly by ABX and the Association of National Advertisers’ Alliance for Family Entertainment ( AFE )’s #SeeHer team. Why measuring for gender bias in advertising matters.

As lines between advertising and news blur, what's a PR pro to do?

PR Daily

Prior to websites and blogs, public relations practitioners spent countless hours pitching their stories to newspapers, long-lead publications such as magazines, radio stations and television stations. Now, imagine having to not only secure the interest of the reporter, but also get consent from the advertising department for that media outlet. Recently, I secured an interview for a client on a regional television station in Canada. Editorial is unpaid. Advertorial is paid.

9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue.

"Gee, Beav, Isn't PR Just Like Advertising?"

Bad Pitch Blog

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share this misconception because advertisements are familiar to them and PR is not. Although I have toiled in public relations for 95 years (!),

Dreaming of Christmas 2016

Mark My Words

Could it possibly top the previous year’s much lauded television event? Once upon a time supermarket and department store advertisements were about products on sale. Mark My Words advertisements advertising campaigns christmas John Lewis 2016 lewis toothless moonYou could power much of the national grid on the hype that’s been fissioning on social media. We’ve been drip fed on teasers and speculation has been rife. It isn’t a new Star Wars or Bond.

PR 2020: What will it be like?

Marketwired

First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. Facebook and Twitter continue to evolve, just like television and radio did after they were first introduced. [By Jason Mollica].

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How Marketing Has Changed

Ron Torossian

To learn about a new product, a client would have to see it on television, or advertised on a magazine.

A week of spin can’t save Top Gear from ratings slip

Mark My Words

This still made the BBC Two show the most watched television of the evening- but this figure was a long way off the Clarkson-May-Hammond finale. Specialist in media and advertising Ivan Clark –whose predictions for next week’s audience are particularly bleak- points out that in contrast to the laddish camaraderie of the old front-men Evans and LeBlanc barely seem to know each other.

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Behind the Headlines With Joanna Brahim

Cision

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. My guiltiest pleasure is…binge watching mindless television.

Is YouTube really worth six times more budget spend in 2016?

Norton's Notes

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising.

Damn It, Let's Get Those Metrics Going!

Bad Pitch Blog

That means they’re tracking not only couch potatoes, but also folks who watch shows online, on their phones, on the ole m-3 and “outside the home” (whatever that means), thus plugging the absolute hole in advertising metrics. Ah, advertising metrics.

It’s a Mad Mad (Men) World

Waxing UnLyrical

It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. But back then, there was a air of confidence in the television world.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

AirPR

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. “Nail the elevator pitch.”.

Entertainment Trumps Ads

Cision

The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free.

How to Measure PR?

5W PR

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. However, media impressions are not limited to television or print media.

5 Things to Give Thanks for in Today’s Digital Marketing World

Cision

As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. If you have some budget, you can play around with different tools like press releases , content marketing and advertising.

Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient.

Why and how to use IGTV for content marketing

PR Daily

IGTV incorporates familiar elements of traditional television, hence the name. Start thinking about how to reach IGTV users with paid advertising. Video is king of today’s social media landscape. With the recent launch of IGTV , Instagram clearly has its eyes set on seizing the throne.

DIY or Pro Video: Which One is Best for Your Brand?

Polaris

Tom is qualified on the subject—last year Fifth Story completed over 180 video production projects, including 160 online videos, 20 television spots and 4 PSAs. Use the same footage to create content for television, as well as online and social platforms.

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Journalism and News Trends for PR Pros

Cision

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Uncertainty about revenue, new publishing models. The revenue model for journalism is at best in flux, and at worst, in chaos.

The Implications of the Growth of Social News

Cision

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. Marketers, in turn, advertise in the publication that attracts their desired audience.

Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Internet ad spend surpasses television spend. But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Facebook and Google dominate digital advertising.

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5 Challenges to Effective Communication

Cision

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households.

Video Content Trends for Media and PR Professionals

Cision

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

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Facebook deemed most trusted channel for branded content

PR Daily

average score), followed by email and television (5.3 Advertising effectiveness on new customers. Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to. a recent report from The Acquity Group. The report.

How to Maximize Public Relations Placements

5W PR

Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. One of the most important parts of any PR agency’s job is finding the right media coverage for their clients.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers.

Why Brands Need to Get Emotional

Cision

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe.

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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.

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Inside Podcast Promotion

Marketwired

Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But the size of the audience is hardly what makes advertising unique on podcast, it’s the specificity of the audience you can reach. “If

LEAP BEFORE YOU LOOK

Mark My Words

Not only that, it smartly taps into the power of the second screen as the traditional audience attention turns away from television and moves toward mobile devices and social media who chat about the content they are watching. There are always two ways of looking at things.

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7 Brand New Facebook Features You Should Know About

Cision

Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. How would you like to watch advertisements in the middle of your Facebook Live videos?

Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report.

The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

Yet many outlets hold on to this approach in part because long-standing advertisers still see value in supporting particular pieces of content. Moreover, it's the same strategy employed by television news.

More than half of millennials say Instagram influences their purchases

PR Daily

As mobile ad spending continues to surpass that of television, marketers will gravitate to whatever works. If the poll correctly represents young consumers’ mindsets, Instagram advertising is the solution.

What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms.

March Madness - The Greatest PR Asset In Sports

The Stalwart Blog

Small, obscure colleges can now take center stage on live, nationally televised broadcasts. . Best of all, you no longer have to be involved in the high-priced, "Good Ol' Boys" advertising club to get known.

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A PR Approach to Building Your Law Practice

Mora Communications

Public relations offer something that traditional advertising can never deliver, credibility. When attorneys are informed on the topic they are addressing– they can expect to see a spike in web traffic and an uptick in potential new clients after a television appearance.