Why Advertising Isn’t Dead


Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 This cost versus audience, game theory is the foundation of advertising, which has persisted for more than a century.

What is ‘true native’ advertising?

PR Daily

Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry. Enter native advertising, which is expected to reach. $21

Avoid advertising blahblah: the real meaning of Christmas?


It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I Of course, good media and advertising companies should help their clients toward this.

Gee, Beav, Isn't PR Just Like Advertising?

Bad Pitch Blog

When I am speaking about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?”

Why PR needs to pay attention to studies on gender bias in advertising

Media Bullseye

This program was created jointly by ABX and the Association of National Advertisers’ Alliance for Family Entertainment ( AFE )’s #SeeHer team. Why measuring for gender bias in advertising matters.

PR 2020: What will it be like?


First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. Facebook and Twitter continue to evolve, just like television and radio did after they were first introduced. [By Jason Mollica].

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Is YouTube really worth six times more budget spend in 2016?

Norton's Notes

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising.

Dreaming of Christmas 2016

Mark My Words

Could it possibly top the previous year’s much lauded television event? Once upon a time supermarket and department store advertisements were about products on sale. Mark My Words advertisements advertising campaigns christmas John Lewis 2016 lewis toothless moonYou could power much of the national grid on the hype that’s been fissioning on social media. We’ve been drip fed on teasers and speculation has been rife. It isn’t a new Star Wars or Bond.

Damn It, Let's Get Those Metrics Going!

Bad Pitch Blog

That means they’re tracking not only couch potatoes, but also folks who watch shows online, on their phones, on the ole m-3 and “outside the home” (whatever that means), thus plugging the absolute hole in advertising metrics. Ah, advertising metrics.

Behind the Headlines With Joanna Brahim


In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. My guiltiest pleasure is…binge watching mindless television.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. “Nail the elevator pitch.”.

A week of spin can’t save Top Gear from ratings slip

Mark My Words

This still made the BBC Two show the most watched television of the evening- but this figure was a long way off the Clarkson-May-Hammond finale. Specialist in media and advertising Ivan Clark –whose predictions for next week’s audience are particularly bleak- points out that in contrast to the laddish camaraderie of the old front-men Evans and LeBlanc barely seem to know each other.

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It’s a Mad Mad (Men) World

Waxing UnLyrical

It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. But back then, there was a air of confidence in the television world.

Inside Podcast Promotion


Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But the size of the audience is hardly what makes advertising unique on podcast, it’s the specificity of the audience you can reach. “If

How to Measure PR?


Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. However, media impressions are not limited to television or print media.

Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient.

5 Things to Give Thanks for in Today’s Digital Marketing World


As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. If you have some budget, you can play around with different tools like press releases , content marketing and advertising.

Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Internet ad spend surpasses television spend. But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Facebook and Google dominate digital advertising.

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Providing Value as a PR Pro


Whether you are in public relations, marketing, advertising, or social media management (and even if you do all of those), it is important to understand just how valuable you are to your clients. My public relations career started after I left the world of television and radio.

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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report.

5 Challenges to Effective Communication


1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households.

A PR Approach to Building Your Law Practice

Mora Communications

Public relations offer something that traditional advertising can never deliver, credibility. When attorneys are informed on the topic they are addressing– they can expect to see a spike in web traffic and an uptick in potential new clients after a television appearance.

DIY or Pro Video: Which One is Best for Your Brand?


Tom is qualified on the subject—last year Fifth Story completed over 180 video production projects, including 160 online videos, 20 television spots and 4 PSAs. Use the same footage to create content for television, as well as online and social platforms.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers


In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers.

Entertainment Trumps Ads


The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free.

PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.

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Why Brands Need to Get Emotional


Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

television networks have created in 30 years. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

7 Brand New Facebook Features You Should Know About


Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. How would you like to watch advertisements in the middle of your Facebook Live videos?

What Lies Ahead for Public Relations in 2018?


We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms.

PR for Establishing Your Addiction Specialist Practice

Mora Communications

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone.

The Implications of the Growth of Social News


Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. Marketers, in turn, advertise in the publication that attracts their desired audience.

More than half of millennials say Instagram influences their purchases

PR Daily

As mobile ad spending continues to surpass that of television, marketers will gravitate to whatever works. If the poll correctly represents young consumers’ mindsets, Instagram advertising is the solution.

The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

Yet many outlets hold on to this approach in part because long-standing advertisers still see value in supporting particular pieces of content. Moreover, it's the same strategy employed by television news.

Journalism and News Trends for PR Pros


Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Uncertainty about revenue, new publishing models. The revenue model for journalism is at best in flux, and at worst, in chaos.

The next generation won’t watch TV news–at all (and that’s a big problem for PR)

Communications Conversations

According to a recent Pew Internet survey , 43 percent of Americans report often getting news online, a share just 7 percentage points lower than the 50% who often get news on television. It means thinking about ways to use paid social advertising to distribute your messages.

6 Research-Based Insights About Viral Content


Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

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How to Make Your Next Marketing Campaign Even More Successful Than the Last


Consider what the world was like when television commercials and newspaper advertisements were the marketing tools du jour. You have a big marketing campaign coming up and you really need to make a splash with this one. So how do you do that? The secret lies in the past.

Video Content Trends for Media and PR Professionals


Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

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5 Reasons to Focus on Behavioral Data, Not Just Demographics


For example, if you’re pitching a morning television reporter, cater to her behavior and start your day when she starts hers, likely before the sun comes up. Katherine has a bachelor’s degree in advertising & public relations from the University of Illinois.

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