Expert insights. Personalized for you.
Content marketing includes everything you say in person, print, online and in video. Content Marketing Advertising Brand Story Content Marketing Strategy content strategy PR Advice Reimagine PRDo you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. MORE
According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. MORE
For the first time in almost 170 years, The New York Times announced that its digital revenue beat out print–$185.5 For the 1st time at the NY Times, total digital revenue surpassed print revenue in a quarter. MORE
A 20-minute call with a print reporter still might yield just one or two quotes in the final story. PR blended media interview techniques media relations owned media social media advertisingMy little Toyota Corolla didn’t quite roll to the intersection. It sputtered and jerked and slid. I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. MORE
The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. Marketing PR advertising PR history unscripted marketing MORE
For years, the print industry has seen a steady and drastic decline, but evidence suggests that its importance not only will remain relevant, but that it is making a comeback. More Americans prefer print books over e-readers, and more than 90 percent of adults read paper magazines. Here are three reasons print media won’t disappear anytime soon: 1. One night, as Vanessa was putting her seven children to bed, she saw one clutching a few printed photos of his early childhood. MORE
When a message goes out, is it public relations or advertising? If that sounds a lot like advertising to you, that’s understandable, because advertising does seek to perform some of those same functions and create some of those same results. While PR and advertising do often intersect, there are some key differences. Advertising is defined as a paid media presence. The biggest benefit in advertising is near total control. MORE
By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message MORE
She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. Specifically, as part of agency’s “postmarketing reporting requirements,” drug firms must submit all marketing materials at the time of initial dissemination and/or publication of the advertisement. MORE
Even the advertisers are aiming for a bigger investment in PR. If conferences, tradeshows and events are a big part of your marketing effort, a print version of your story is worth bringing. PR earned media media relations paid media social media advertising social media marketingSeveral studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. MORE
Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder. Advertising Content Marketing Marketing Press Release Public Relations If you’ve ever had the opportunity, try to recall the last time you tucked in a child at bedtime. You were probably asked to have the lights put a certain way. Perhaps you were asked for a drink of water. MORE
Company: Vladimir Jones Location: Colorado Spgs, Colorado Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience MORE
As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users. Online advertising is overtaking traditional outlets in a major way for most brand managers. MORE
The recent addition of licensed content – which allows clients to see behind digital paywalls – to the platform has proven extremely valuable to public relations and advertising agencies, commercial brands, financial institutions, universities and government organizations, helping boost new bookings 60 percent through the first two quarters of FY2019, year over year. MORE
With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend. First and foremost, it’s a revenue issue for publishers, with print disappearing and digital ads failing to make up the shortfall. MORE
Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. Blog Brand Storytelling Advertising brand Brand Stories Brand Story brand storytelling Content Marketing Content Marketing Strategy PR Advice Reimagine PR Storytelling TechniquesThe most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. MORE
It has been, and always will be, advertising. BuzzFeed eschewed the paywall model, opting instead for “native advertising,” essentially an article or editorial and advertiser has paid to place on the site. It is sure to upset some people as it could potentially blur the line between advertising and reporting done by that outlet. The industry panicked and tried to shoehorn the model it had used since Gutenberg invented the printing press. MORE
Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours. MORE
Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. As print communication has declined in favor of digital, publishers have had to look for new ways to support their organizations. When does product publicity become native advertising? Is it only when it appears as a paid ad opportunity on a rate card, available to any advertiser? PR Teams – Be On Alert. MORE
Changing reader habits, geared towards a preference for consuming media online and through devices, have led to the decline of print and a subsequent decline in revenue for media outlets. Unsurprisingly, the number one issue up for discussion at the conference was revenue models, most predominately native advertising. Is the wall between editorial and advertising coming down? In any event, native advertising is already sending earned media opportunities into decline. MORE
Printed literature. Online advertisements. Blog PR Agency Advice Advertising award winning PR Brand Story brand storytelling Humour in storytelling PR Advice rebranding rebranding tips Reimagine PR social mediaRebranding isn’t for the faint at heart. First of all, it takes guts to realize that what you’re currently doing isn’t working, and it takes even more guts to decide to do something about it. MORE
Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. More recently, fake news has laid the groundwork for a new-found trust in advertising. When marketers pile into digital, maybe print is worth a second look. MORE
By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message MORE
Do you evaluate print advertising as part of an overarching media strategy for your brand? Linda Thomas Brooks, president and CEO of the Association of Magazine Media , offers insights into trends in magazine publishing and implications for marketers and advertisers. If your goals include brand affinity and purchase intent, print outscores digital and TV. A print campaign can communicate the message and connect with audiences in a way that is relevant and motivating. MORE
As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Earned media – publicity garnered through PR outreach, news coverage, organic search or any other unpaid source that produces mentions, shares or reviews – does not come with the same costs as paid advertising. MORE
My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. Their clients were able to see the value of amplifying earned press because, as advertisers themselves, they already value reach and frequency. MORE
Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry. Enter native advertising, which is expected to reach. $21 To achieve native advertising success, look at the early triumphs of a few familiar brands: General Mills. Take print, for example. MORE
One tool that has picked up surprising momentum in the marketing industry is native advertising. How does native advertising fit into your marketing toolkit? What Is Native Advertising? When you look for the author, you find tiny print that reads, "Sponsored Content," and possibly a brand name. This is just one example of how native advertising works, and why it is so effective at reaching people. Native Advertising - A Friend or Foe of B2B PR? MORE
But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. advertising communications Crenshaw Communications ImPRessions public relationsCOVID-19 instantly upended the way brands communicate with customers. MORE
So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? In his story Journalism, Independent and Not , he wrote about his disappointment in finding info that at first seemed newsworthy – but was actually underwritten by a vendor, according to some very fine print. That does not mean that there isn’t the potential for abuse in native advertising. MORE
You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments. MORE
Print news media under threat is not an exclusive. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print. The print is dying debacle is an issue for people working in media relations. It devalues print coverage as readership falls. MORE
The reality of these seemingly endless changes extends even to some of our largest advertising accounts. Here are four major trends that are changing advertising as the world deals with change and new norms: 1. MORE
Advertising has left print media and found its way into digital marketing. Marketing is a rewarding career field that can allow professionals to use a wide variety of talents to market products, companies, or ideas to consumers. MORE
A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. The COVID-19 crisis is hastening the digitisation of news from print to internet services. MORE
However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google. MORE
Company: Ithaca College Location: Ithaca, New York Industry: Advertising - Other MORE
To do this, print out or take a screenshot of your story and circle or highlight any points that an average reader wouldn’t understand. Blog Brand Storytelling Advertising Brand Stories Brand Story brand storytelling PR Advice Reimagine PR social media Storytelling TechniquesOver the years, I’ve fallen in love with a few particularly great brand stories. I’ve even shared some of my favorites right here on the blog. But I’ve also seen my fair share of terrible ones as well. MORE
We know that the rise of digital consumption has brought advertising along for the ride. In fact, projections call for the digital ad spend to surpass TV advertising dollars for the first time this year. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If the intended audience doesn’t trust the format of the ad, the actual content has no chance. MORE
Digital efforts constitute the main course of our current marketing diet, but Vistaprint Corporate’s infographic reminds us that a sensible portion of print still deserves room on our plates. Print is expensive, but it has science-backed advantages over online content. The infographic cites research that print pieces top digital ads in cognitive categories such as review time, emotional reaction, memory retention and perceived value. MORE
They sure do in the Great White North, according to a new study from News Media Canada, which found that printed newspaper ads engage Canadians more than any other medium, print or digital. Specifically, the community media policy outlet’s 2019 Local Newspapers: Engaged and Connected Report reveals that advertisement engagement for print […]. The post Print newspapers still drive best ad engagement in Canada appeared first on Agility PR Solutions. MORE
Stephen Waddington
SEPTEMBER 17, 2019
Print news media under threat is not an exclusive. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print. The print is dying debacle is an issue for people working in media relations. It devalues print coverage as readership falls.
TrendKite
NOVEMBER 7, 2017
By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message
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TrendKite
NOVEMBER 7, 2017
By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message
Ishmael's Corner
JANUARY 31, 2017
We know that the rise of digital consumption has brought advertising along for the ride. In fact, projections call for the digital ad spend to surpass TV advertising dollars for the first time this year. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If the intended audience doesn’t trust the format of the ad, the actual content has no chance.
PR Daily
JULY 26, 2019
Do you evaluate print advertising as part of an overarching media strategy for your brand? Linda Thomas Brooks, president and CEO of the Association of Magazine Media , offers insights into trends in magazine publishing and implications for marketers and advertisers. If your goals include brand affinity and purchase intent, print outscores digital and TV. A print campaign can communicate the message and connect with audiences in a way that is relevant and motivating.
PR Daily
SEPTEMBER 16, 2020
The reality of these seemingly endless changes extends even to some of our largest advertising accounts. Here are four major trends that are changing advertising as the world deals with change and new norms: 1.
PR Daily
JULY 24, 2017
For years, the print industry has seen a steady and drastic decline, but evidence suggests that its importance not only will remain relevant, but that it is making a comeback. More Americans prefer print books over e-readers, and more than 90 percent of adults read paper magazines. Here are three reasons print media won’t disappear anytime soon: 1. One night, as Vanessa was putting her seven children to bed, she saw one clutching a few printed photos of his early childhood.
Cision
JUNE 12, 2017
Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours.
PRSay
APRIL 27, 2016
Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. As print communication has declined in favor of digital, publishers have had to look for new ways to support their organizations. When does product publicity become native advertising? Is it only when it appears as a paid ad opportunity on a rate card, available to any advertiser? PR Teams – Be On Alert.
PR Daily
DECEMBER 14, 2016
Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry. Enter native advertising, which is expected to reach. $21 To achieve native advertising success, look at the early triumphs of a few familiar brands: General Mills. Take print, for example.
Flack's Revenge
NOVEMBER 10, 2014
So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? In his story Journalism, Independent and Not , he wrote about his disappointment in finding info that at first seemed newsworthy – but was actually underwritten by a vendor, according to some very fine print. That does not mean that there isn’t the potential for abuse in native advertising.
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5W PR
JANUARY 22, 2019
When a message goes out, is it public relations or advertising? If that sounds a lot like advertising to you, that’s understandable, because advertising does seek to perform some of those same functions and create some of those same results. While PR and advertising do often intersect, there are some key differences. Advertising is defined as a paid media presence. The biggest benefit in advertising is near total control.
Sword and the Script
APRIL 1, 2017
Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. More recently, fake news has laid the groundwork for a new-found trust in advertising. When marketers pile into digital, maybe print is worth a second look.
B2B PR Sense
AUGUST 7, 2016
One tool that has picked up surprising momentum in the marketing industry is native advertising. How does native advertising fit into your marketing toolkit? What Is Native Advertising? When you look for the author, you find tiny print that reads, "Sponsored Content," and possibly a brand name. This is just one example of how native advertising works, and why it is so effective at reaching people. Native Advertising - A Friend or Foe of B2B PR?
Cision
APRIL 5, 2016
According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising.
PR Daily
AUGUST 27, 2017
Digital efforts constitute the main course of our current marketing diet, but Vistaprint Corporate’s infographic reminds us that a sensible portion of print still deserves room on our plates. Print is expensive, but it has science-backed advantages over online content. The infographic cites research that print pieces top digital ads in cognitive categories such as review time, emotional reaction, memory retention and perceived value.
Critical Mention
JULY 16, 2019
As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Earned media – publicity garnered through PR outreach, news coverage, organic search or any other unpaid source that produces mentions, shares or reviews – does not come with the same costs as paid advertising.
Shift Communications
FEBRUARY 2, 2016
With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend. First and foremost, it’s a revenue issue for publishers, with print disappearing and digital ads failing to make up the shortfall.
Flack Me
NOVEMBER 13, 2014
Company: Vladimir Jones Location: Colorado Spgs, Colorado Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
Sword and the Script
FEBRUARY 5, 2019
You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments.
PR Daily
SEPTEMBER 16, 2015
Changing reader habits, geared towards a preference for consuming media online and through devices, have led to the decline of print and a subsequent decline in revenue for media outlets. Unsurprisingly, the number one issue up for discussion at the conference was revenue models, most predominately native advertising. Is the wall between editorial and advertising coming down? In any event, native advertising is already sending earned media opportunities into decline.
Flack Me
OCTOBER 31, 2014
Company: Ithaca College Location: Ithaca, New York Industry: Advertising - Other
ISEBOX
MAY 16, 2016
She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. Specifically, as part of agency’s “postmarketing reporting requirements,” drug firms must submit all marketing materials at the time of initial dissemination and/or publication of the advertisement.
Critical Mention
AUGUST 29, 2019
The recent addition of licensed content – which allows clients to see behind digital paywalls – to the platform has proven extremely valuable to public relations and advertising agencies, commercial brands, financial institutions, universities and government organizations, helping boost new bookings 60 percent through the first two quarters of FY2019, year over year.
PR Daily
AUGUST 6, 2020
For the first time in almost 170 years, The New York Times announced that its digital revenue beat out print–$185.5 For the 1st time at the NY Times, total digital revenue surpassed print revenue in a quarter.
ImPRessions - Crenshaw Communications
MAY 29, 2020
But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. advertising communications Crenshaw Communications ImPRessions public relationsCOVID-19 instantly upended the way brands communicate with customers.
ReimaginePR
AUGUST 22, 2016
Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. Blog Brand Storytelling Advertising brand Brand Stories Brand Story brand storytelling Content Marketing Content Marketing Strategy PR Advice Reimagine PR Storytelling TechniquesThe most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience.
Sword and the Script
FEBRUARY 11, 2017
However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.
Sword and the Script
OCTOBER 15, 2016
The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. Marketing PR advertising PR history unscripted marketing
Sword and the Script
MAY 21, 2019
My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. Their clients were able to see the value of amplifying earned press because, as advertisers themselves, they already value reach and frequency.
ReimaginePR
AUGUST 15, 2016
Printed literature. Online advertisements. Blog PR Agency Advice Advertising award winning PR Brand Story brand storytelling Humour in storytelling PR Advice rebranding rebranding tips Reimagine PR social mediaRebranding isn’t for the faint at heart. First of all, it takes guts to realize that what you’re currently doing isn’t working, and it takes even more guts to decide to do something about it.
ReimaginePR
JULY 4, 2016
To do this, print out or take a screenshot of your story and circle or highlight any points that an average reader wouldn’t understand. Blog Brand Storytelling Advertising Brand Stories Brand Story brand storytelling PR Advice Reimagine PR social media Storytelling TechniquesOver the years, I’ve fallen in love with a few particularly great brand stories. I’ve even shared some of my favorites right here on the blog. But I’ve also seen my fair share of terrible ones as well.
ReimaginePR
JULY 11, 2016
Content marketing includes everything you say in person, print, online and in video. Content Marketing Advertising Brand Story Content Marketing Strategy content strategy PR Advice Reimagine PRDo you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle.
Sword and the Script
JANUARY 9, 2018
Even the advertisers are aiming for a bigger investment in PR. If conferences, tradeshows and events are a big part of your marketing effort, a print version of your story is worth bringing. PR earned media media relations paid media social media advertising social media marketingSeveral studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence.
Agility PR Solutions
FEBRUARY 18, 2021
Advertising has left print media and found its way into digital marketing. Marketing is a rewarding career field that can allow professionals to use a wide variety of talents to market products, companies, or ideas to consumers.
Sword and the Script
APRIL 19, 2016
A 20-minute call with a print reporter still might yield just one or two quotes in the final story. PR blended media interview techniques media relations owned media social media advertisingMy little Toyota Corolla didn’t quite roll to the intersection. It sputtered and jerked and slid. I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person.
PR Daily
FEBRUARY 11, 2020
As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users. Online advertising is overtaking traditional outlets in a major way for most brand managers.
Waxing UnLyrical
MARCH 20, 2013
It has been, and always will be, advertising. BuzzFeed eschewed the paywall model, opting instead for “native advertising,” essentially an article or editorial and advertiser has paid to place on the site. It is sure to upset some people as it could potentially blur the line between advertising and reporting done by that outlet. The industry panicked and tried to shoehorn the model it had used since Gutenberg invented the printing press.
Stephen Waddington
APRIL 14, 2020
A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. The COVID-19 crisis is hastening the digitisation of news from print to internet services.
Shift Communications
OCTOBER 20, 2014
Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder. Advertising Content Marketing Marketing Press Release Public Relations If you’ve ever had the opportunity, try to recall the last time you tucked in a child at bedtime. You were probably asked to have the lights put a certain way. Perhaps you were asked for a drink of water.
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