4 Ways to Win Over Skeptical Consumers

Cision

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences.

If consumers must see advertising, it better be personalized

Agility PR Solutions

Indeed, consumers expect ads to be relevant, according to a new survey from personalized video ad firm Clinch. And consumers don’t mind doing their part to make […]. The post If consumers must see advertising, it better be personalized appeared first on Agility PR Solutions.

In run-up to the Super Bowl, companies advertise their advertisements

PR Daily

These teasers can boost brand chatter and attract consumers’ attention before the Super Bowl, which can ultimately help make the expensive game-day slot more effective. The post In run-up to the Super Bowl, companies advertise their advertisements appeared first on PR Daily.

How consumers’ ideas about ‘luxury’ are changing

PR Daily

Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.”. How should marketers and brand managers define luxury today and position their organizations to be desirable to consumers? These types of criteria are increasingly important for consumers.”.

Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands.

Marketing trends: A beginner’s guide to programmatic advertising

Agility PR Solutions

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements.

Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The first and most common use of advertising is to capture attention. Advertising Marketing Public Relations

Digital Advertising and Public Relations, Part 5: Advertising Measurement

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising?

What is ‘true native’ advertising?

PR Daily

Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. In today’s marketing climate, consumers own 3.64 Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry.

Report: 1/3 of news consumers say they’ve been ‘deceived’ by native advertising

PR Daily

News consumers aren’t too keen about native advertising. That’s the bad news for brand managers looking to win consumers over with native ads in news publications.

How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign.

How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

Marketers and advertisers have a problem, and it’s worse than they thought. As cord-cutting and advertising avoidance expands to […]. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions.

Less Is More in Digital Marketing and Advertising

5W PR

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Respecting the consumer’s time and attention is key when it comes to learning how to most effectively strike a balance in marketing.

Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York.

Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Though influencer ad fraud has gotten plenty of attention, there’s a lot of waste and fraud in all digital advertising. The New York Times reported : On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising supply chain.

PREthics & Native Advertising

PRSay

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. When does product publicity become native advertising? Is it only when it appears as a paid ad opportunity on a rate card, available to any advertiser? As media consumers have realized that even the hallowed halls of editorial independence are sometimes compromised, their trust has eroded. PR Teams – Be On Alert.

Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media

Cision

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017.

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ?

Report: Social media leads the way in online advertising

PR Daily

The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace. According to the survey, only 66 percent of companies invest in online advertising. Different tactics help the brand capture different types of consumers.

Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty.

Facebook admits to inflating advertisers’ video views

PR Daily

Consumers might not be watching your organization’s videos as much as you thought they were. Facebook assured advertisers that they weren’t overcharged. Did the inaccurate metric help sway some advertisers to spend on Facebook instead of Twitter or YouTube?

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention.

Is native advertising a threat to PR?

PR Daily

I read some pretty surprising stats recently in a Content Strategist post which outlined the success The New York Times '' brand studio is having with custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising.

How native content helps consumers 50 and older make purchasing choices

PR Daily

For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. You’re probably focusing on native advertising a lot these days—and wondering if you’re getting your money’s worth. Align your goals with consumer needs.

Burger King taps into consumer angst with ‘Real Meals’

PR Daily

Many consumers aren’t buying it. Being able to tap into consumer emotions is an essential talent for communicators, but it remains paramount that brands can demonstrate authenticity when creating messaging about issues that matter to consumers.

4 ways Tom’s drives consumer success and sales on social media

PR Daily

The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Put consumers first.

Pinterest seeks to woo advertisers and international users as IPO looms

PR Daily

Pinterest is aiming attract future stockholders by convincing marketing partners it can help them pin big profits with consumers. The company’s revenue, which came from advertising, totaled $756 million last year, up 60 percent from a year earlier.

Study: Consumers see PR and marketing as interchangeable

PR Daily

A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. Nearly three-fifths (58%) of respondents say they believe any brand message appearing in print (news and feature articles) to be advertising. Consumers report the ability to see past attempts to disguise your message—so trying to be clever could backfire for your organization.

Study 126

Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising.

Tribe Builder Media Named 2019 Consumer PR Agency of the Year

Tribe Builder Media

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow.

Tribe Builder Media Named 2019 Consumer PR Agency of the Year

Tribe Builder Media

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow.

How branded content counters consumer skepticism

PR Daily

Advertising isn’t dead yet, but it’s largely underwhelming, underserving and interrupting the audiences organizations care about most. For better or worse, consumers are in charge of their media choices. Stop thinking like an advertiser and start thinking like a media company.

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer.

Report: Affluent consumer habits, demographics and splurges

PR Daily

The assumption that wealthy consumers lead lives filled with frivolous, frequent spending sprees is often inaccurate. However, affluent consumers are less likely than non-affluent consumers to head right to the clearance rack when entering a store.

Study: Consumers remain distrustful of sponsored content

PR Daily

Despite the growth of brand-sponsored content, consumers are slow to embrace such articles. News and Refinery29 charge roughly $30,000 for a native advertising campaign, and organizations can spend anywhere from $100,000 to $200,000 on a campaign through Buzzfeed , National Geographic or Time.

Study 166

Will native advertising eventually be PR’s demise?

Communications Conversations

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. Don’t blame consumers’ changing tastes for an underperforming product or service.

Report: Insights into LGBTQ consumers and their messaging preferences

PR Daily

Many marketers and PR pros are preparing for brand activations ahead of National Pride Month to engage LGBTQ consumers. If you are planning on engaging LGBTQ consumers, start by reaching them through their preferred channels. What LGBTQ consumers want to hear.

Native Advertising Isn’t the Only Paid Content Blurring the Line of Journalism

Ishmael's Corner

The debate on native advertising rages on. Mary Engle, associate director of advertising practices for the FTC, said at the Clean Ads I/O conference, “For us, the concern is whether consumers recognize […]. The post Native Advertising Isn’t the Only Paid Content Blurring the Line of Journalism appeared first on Storytelling Techniques For Effective Business Communications. The Art Of Storytelling In Business Communications And Public Relations.