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Advertising paradox: New study measures privacy vs. personalization in ads

Agility PR Solutions

When it comes to digital advertising, consumers want a custom experience—but not at the expense of privacy. The survey found that consumers want to see targeted ads, but they also want to understand […] The post Advertising paradox: New study measures privacy vs. personalization in ads appeared first on Agility PR Solutions.

Privacy 88
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New report reveals how consumer perception of misleading content impacts brand favorability

Agility PR Solutions

Newly released research from digital media quality leader Integral Ad Science uncovers how consumer perception of misleading content impacts brand favorability. The post New report reveals how consumer perception of misleading content impacts brand favorability appeared first on Agility PR Solutions.

Consumer 154
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Ensuring Ethical Advertising

Mindful Marketing

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Ethics 94
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Consumers are savvy about brand safety issues in advertising

Agility PR Solutions

The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions. The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions.

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Consumers say personalized communications make sales—not Super Bowl ads

Agility PR Solutions

As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement.

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Rise of sustainable media: New climate change action demands on brands and advertisers

Agility PR Solutions

Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. The post Rise of sustainable media: New climate change action demands on brands and advertisers appeared first on Agility PR Solutions.

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Podcasts and Advertising

5W PR

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 Audiences of podcasts are highly engaged, which allows companies to promote general brand messages as well as contextual advertising in the podcast space. billion this year. Audience Recall.