Consumers are savvy about brand safety issues in advertising

Agility PR Solutions

The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions.

#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. That it’s not that advertising is declining, it’s just that consumers are changing.

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When the Media Fails to Distinguish Between PR and Advertising

Ishmael's Corner

The post When the Media Fails to Distinguish Between PR and Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Consumers expect brands to commit to inclusivity in their advertising

Agility PR Solutions

There’s a clear diversity and inclusion movement in advertising. The post Consumers expect brands to commit to inclusivity in their advertising appeared first on Agility PR Solutions.

4 changes in advertising that communicators should know

PR Daily

With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape. Privacy, trust and transparency are starting to dominate the advertising landscape.

4 Ways to Win Over Skeptical Consumers

Cision

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences.

What PR Agencies Can Learn From Advertising Week

ImPRessions - Crenshaw Communications

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. As the lines between PR and advertising have blurred, the discussions during Advertising Week are increasingly relevant to public relations professionals.

Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. Our audiences care less about what kind of media they’re consuming and care more about whether the media is entertaining, engaging, or educational. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting.

Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours.

Digital Advertising and Public Relations, Part 5: Advertising Measurement

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? While most advertising systems offer built-in reporting, do we truly have a clear view of what’s working and what’s not? Properly and completely deployed, these two products can measure the impact of digital advertising.

What is ‘true native’ advertising?

PR Daily

Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. In today’s marketing climate, consumers own 3.64 Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry. Unfortunately, many face an uphill battle due to an increase in ad blockers, consumer weariness over intrusive banner ads, the devaluation of impressions as internet currency and rampant fraud.

Report: 1/3 of news consumers say they’ve been ‘deceived’ by native advertising

PR Daily

News consumers aren’t too keen about native advertising. That’s the bad news for brand managers looking to win consumers over with native ads in news publications. Here’s the good news: Whether they like it or not, consumers are increasingly seeing that sponsored content is a fact of life. In the United States, nearly half of news consumers use ad-blocking software, and another 30 percent simply ignore ads.

PREthics & Native Advertising

PRSay

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. When does product publicity become native advertising? Is it only when it appears as a paid ad opportunity on a rate card, available to any advertiser? As media consumers have realized that even the hallowed halls of editorial independence are sometimes compromised, their trust has eroded. PR Teams – Be On Alert.

PR vs. Advertising: What’s the difference?

5W PR

When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising. The growth is in part due to PR’s ability to participate in a more nimble and flexible way with the new methods by which people consume media, including social media.

Marketing trends: A beginner’s guide to programmatic advertising

Agility PR Solutions

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements. This means advertisers must personalize a brand’s message to make ads stand out. The post Marketing trends: A beginner’s guide to programmatic advertising appeared first on Agility PR Solutions.

3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Without large scale events as an advertising vehicle, your business needs to think outside the box to reach these customers. Start your marketing and public relations efforts now, especially since you cannot count on a pride event to reach LGBTQ consumers.

How consumers’ ideas about ‘luxury’ are changing

PR Daily

Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.”. How should marketers and brand managers define luxury today and position their organizations to be desirable to consumers? Phil York, Infiniti’s senior director of global marketing and brand, says it’s important to understand how consumers’ desires and needs are changing. At the top of the list for many consumers is a desire to reclaim their time.

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? The upside of this content-rich era is that most of us are sophisticated and discerning news consumers. That does not mean that there isn’t the potential for abuse in native advertising.

Do brands benefit from advertising within news? New IAB study shows brand trust increase

Agility PR Solutions

We’ve seen how brand adjacency can be harmful to the reputation and credibility of brands, and even lead to consumer boycotts. The post Do brands benefit from advertising within news?

Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!)

Exploring consumer sentiment around Hispanic representation in media

Agility PR Solutions

September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community.

Native Advertising Isn’t the Only Paid Content Blurring the Line of Journalism

Ishmael's Corner

The debate on native advertising rages on. Mary Engle, associate director of advertising practices for the FTC, said at the Clean Ads I/O conference, “For us, the concern is whether consumers recognize […]. The post Native Advertising Isn’t the Only Paid Content Blurring the Line of Journalism appeared first on Storytelling Techniques For Effective Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

Is native advertising a threat to PR?

PR Daily

I read some pretty surprising stats recently in a Content Strategist post which outlined the success The New York Times '' brand studio is having with custom advertising content (referred to as “paid posts”). The stats: When measured against paid posts created by third-party advertisers, the studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. Plus, we’ve seen many different formats for native advertising.

As brands rethink Super Bowl engagement, what stands out for consumers?

PR Daily

Many of the traditional big players are sitting out this year’s event, but research shows that some brand awareness is already baked in for longstanding advertisers. I think we will see a more jovial tone to next year’s advertising, assuming we can get the pandemic under control,” he says. “I

Facebook admits to inflating advertisers’ video views

PR Daily

Consumers might not be watching your organization’s videos as much as you thought they were. Facebook assured advertisers that they weren’t overcharged. Of note here is that even though Facebook self-reported the discrepancy weeks ago on its Advertiser Help Center, reporters only picked it up recently. Did the inaccurate metric help sway some advertisers to spend on Facebook instead of Twitter or YouTube?

How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. Connecting with consumers offline doesn’t have to entail just another advertising campaign. First, it finds a way to connect with consumers outside of the office and off the internet.

Report: Social media leads the way in online advertising

PR Daily

The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace. According to the survey, only 66 percent of companies invest in online advertising. Though that number represents a majority of organizations, it’s far lower than the estimated 89 percent of consumers who use the internet. Reaching the same number of consumers on Facebook costs $500 – one-tenth the price of direct mail.

Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. It’s no April Fool’s joke to say, advertising may well be in the midst of it – and that’s the theme for this week’s Unscripted Marketing links [UML]. 1) In advertising, we trust.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

Google’s efforts are an example of the virtual offerings and messages many brand managers shared for Mother’s Day, as many consumers celebrated while also sheltering in place. The good news for PR and marketing pros is that only 4% of consumers think organizations should stop advertising.

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example.

How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

Marketers and advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted. As cord-cutting and advertising avoidance expands to […].

FTC Releases Advertising Disclosures Guidance for Online Influencers

wiredPRworks

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. The Federal Trade Commission works to promote competition, and protect and educate consumers. You can learn more about consumer topics and file a consumer complaint online or by calling 1-877-FTC-HELP (382-4357). consumers. So are terms like “advertisement,” “ad,” and “sponsored.”.

Study: Consumers see PR and marketing as interchangeable

PR Daily

A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. Nearly three-fifths (58%) of respondents say they believe any brand message appearing in print (news and feature articles) to be advertising. Consumers report the ability to see past attempts to disguise your message—so trying to be clever could backfire for your organization.

Study 125

Will native advertising eventually be PR’s demise?

Communications Conversations

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). The stats: * When measured against Paid Posts created by third-party advertisers, T Brand Studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. We’ve seen differing stats on the “effectiveness” of native advertising.

What’s new in social media advertising?

Prohibition

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity. As social media advertising continues to grow, it also continues to evolve.

How TikTok can help marketers reach younger consumers

PR Daily

The platform is testing more advertising capabilities, with more brand managers establishing a presence and exploring new opportunities on it. The post How TikTok can help marketers reach younger consumers appeared first on PR Daily.

Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media

Cision

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Once earned media can attribute value the way paid advertising and owned content does, then communicators will be in a prime position to pick up the billions of dollars being reallocated within the marketing mix.

Pinterest seeks to woo advertisers and international users as IPO looms

PR Daily

Pinterest is aiming attract future stockholders by convincing marketing partners it can help them pin big profits with consumers. The Verge reported : Pinterest, which launched in 2010, primarily makes money by attracting advertisers to its platform, where users create boards in which they self-identify their interests and through which advertisers can try and sell them products.

Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. The survey reported that 71 percent of consumers say it’s important for organizations to take a stance on social issues and current movements, and 75 percent say they’ll start shopping at a company supporting an issue with which they agree. “As

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer. The first step in taking advantage of the direct to consumer model is understanding what it is that makes this sales model so effective.