Ronn Torossian

DECEMBER 30, 2021

The post Upcoming Trends in Advertising appeared first on. Various tools or features such as voice assistance weren’t widely available. This meant that marketers had to use the technologies that were existing at the […].

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PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Ronn Torossian

DECEMBER 27, 2021

The post Free Advertising Efforts Through Features appeared first on. The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics.

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The Resolution Blog

NOVEMBER 3, 2021

In paid advertising where the goal is around raising awareness, the metric Cost per 1000 Impressions (CPM) is one way to see the efficiency of your spend. And comparing with advertising channels. In laymen’s speak. How much does it cost to place your ad 1000 times on a particular page(s) of a target website?

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Agility PR Solutions

AUGUST 6, 2023

Diversity in PR and advertising means fostering an inclusive and equitable environment where the power of diverse voices can be fully realized. According to Statista, more than six out of 10 Americans believe […] The post The power of diverse voices in PR and advertising appeared first on Agility PR Solutions.

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Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

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5W PR

MAY 24, 2023

Modern marketing strategies need inclusive advertising, diversity, equity, and inclusion (DEI). Brands must recognize the importance of inclusivity in their advertising campaigns. Inclusive advertisements, diversity, and inclusion in advertising are crucial for creating a more inclusive marketing environment.

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PR Fuel

JULY 19, 2024

With countless advertising messages bombarding consumers from every angle, it’s becoming increasingly difficult to stand out and establish credibility. This is wh… Read more The post Earned Media vs. Advertising appeared first on eReleases.

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Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

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Prowly

SEPTEMBER 25, 2023

But we’ll […] The post What is Advertising Value Equivalency in PR? (+ AVE Alternatives) appeared first on Prowly Magazine. In this article, we’ll guide you through using AVE, address any frequent questions, and explore AVE alternatives. What we do know for sure is that PRs use AVE because their clients ask to see it.

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5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

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Advertising Advertising Exercises Measurement 78

Agility PR Solutions

APRIL 4, 2023

Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. In this blog, we will explore some […] The post Tips for maximizing ROI with paid advertising on Google and Facebook appeared first on Agility PR Solutions.

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Prowly

OCTOBER 30, 2020

But well well well, have you ever been contacted by the magazine’s advertising team when their […]. The post Public Relations and Advertising: Life with or without borders? appeared first on Prowly Magazine.

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Prohibition

MARCH 11, 2024

Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results. This is an interesting introduction as advertisers now have a way to promote their business on select content which can expose brands to a whole new audience quite easily.

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ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Plus, advertising is usually a one-way communication.

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Agility PR Solutions

FEBRUARY 21, 2023

Advertisers all want to score a touchdown, but many will just settle for field goals. In other words, these advertisers may enjoy a surge in buzz on social media or a bump in YouTube views, but […] The post Top Super Bowl 2023 advertisers that dominated the buzz: Who made the cut?

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Cision

JUNE 12, 2017

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

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Prohibition

AUGUST 8, 2024

AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform. When adding a URL there will be an option to ‘review and confirm’ offers that can then be showcased as part of your social media advertising.

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5W PR

FEBRUARY 14, 2022

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 Audiences of podcasts are highly engaged, which allows companies to promote general brand messages as well as contextual advertising in the podcast space. billion this year.

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PRSay

SEPTEMBER 16, 2021

As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. Many will begin to realize the need to shift from paid media to shared media and from advertising to organic engagement.

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5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. TikTok TikTok is a valuable platform for advertising on social media.

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Agility PR Solutions

JANUARY 12, 2022

The announcement was designed to “better match people’s evolving expectations of how advertisers may reach them on [Facebook] and address feedback from civil rights experts, policymakers and other stakeholders on the importance of […].

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5W PR

JUNE 19, 2023

Wendy’s Wendy’s, known for its impressive social media presence today, made a significant impact on the advertising world with its campaign “Where’s the beef?” Pepsi Pepsi has mastered the art of leveraging pop stars in its advertisements. This strategy taps into people’s desire to feel special.

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HMA Public Relations

FEBRUARY 23, 2023

The effectiveness of emotional advertising is quite powerful and can make it easier and more comfortable for your audience to connect with your brand on a personal level. Read more on the power of emotional advertising in this post from Rayna Burgett.

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Agility PR Solutions

OCTOBER 13, 2021

With more businesses taking their advertising online at consistent rates, it can feel difficult to stand out at times. The post 4 tips for keeping your advertising on the cutting edge appeared first on Agility PR Solutions. More and more, the competition for businesses online is heating up.

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Mindful Marketing

AUGUST 27, 2022

” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? I have to admit that alcohol advertising is a difficult issue for me to approach objectively. children), in the wrong places (e.g.,

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Institute for Public Relations

JULY 31, 2023

Nielsen examined the representation of disability-related themes, visuals, and topics in TV advertisements. 3% of the $57 … Continue reading Visibility of Disability: Portrayals of Disability in Advertising → .— Nearly 450,000 primetime ads on broadcast and cable TV were analyzed in February 2021.

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Mindful Marketing

MAY 21, 2023

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. Given my past and present advertising-related roles, people sometimes ask my opinion about ads, and because I teach at a Christian University, my views on marketing that involves religion has some extra appeal.

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HMA Public Relations

AUGUST 15, 2023

While advertising and public relations are very different, these two can work together to help build your brand and communicate with target audiences. Learn more in this post from Rayna Burgett.

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Advertising Advertising Brand Branding 79

Prohibition

MAY 17, 2023

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. How does Twitter Blue impact advertising? For most people, that means they need to sign-up to Twitter Blue or to be a Twitter Verified Organisation.

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Agility PR Solutions

DECEMBER 21, 2022

million in national TV advertising was placed on the Fox TV networks and NBCUniversal’s Telemundo channels” that resulted in a collective 8.4 The post Sports fans spotlight: FIFA Men’s World Cup viewers talk far more about advertisers and sponsors appeared first on Agility PR Solutions. billion impressions.

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Agility PR Solutions

JANUARY 20, 2022

The post Advertising success in 2021: Top brand commercials of the year appeared first on Agility PR Solutions. Even though most of the time it’s leading up to the Super Bowl that companies start their ad campaigns around the country, last year was filled with some great ads from the very start. Ford One of the best brand […].

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Agility PR Solutions

JANUARY 5, 2022

New global research from dentsu international and Microsoft Advertising shows that in the next 12 months, 59 percent of consumers worldwide intend to start boycotting brands who don’t take action on […].

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Agility PR Solutions

OCTOBER 3, 2022

Companies that rely on pay-per-click (PPC) advertising campaigns get charged fees whenever potential consumers click on their ads. That means that the company is only paying for those advertising efforts when they’re generating some sort of results.

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Prohibition

SEPTEMBER 21, 2023

Here’s some insight into how you can be using the tool for your advertising. It has had plenty of time to learn now and Meta are pushing it to advertisers to use and improve the results of campaigns. Something to be aware of if you do advertise to the EU. Meta are also offering AI support, via its AI, Advantage+ tool.

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Prohibition

SEPTEMBER 21, 2023

Here’s some insight into how you can be using the tool for your advertising. It has had plenty of time to learn now and Meta are pushing it to advertisers to use and improve the results of campaigns. Something to be aware of if you do advertise to the EU. Meta are also offering AI support, via its AI, Advantage+ tool.

Advertising 62

Advertising Advertising B2C Social Media 62

Agility PR Solutions

JULY 24, 2023

Creating a strong and consistent brand is no easy feat—it requires the harmonious interplay of advertising, marketing, and PR. Advertising is responsible for grabbing the attention of consumers, marketing […] The post How advertising, marketing, and PR work together to build brands appeared first on Agility PR Solutions.

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